Optimize 360 Youtube Agency & Youtube Ads

Optimize 360 is a web marketing agency specialized in the enhancement of your channels and Youtube videos, as well as the optimization of the referencing of your channel.

The integrated search engine Youtube is an important source of video searches by Internet users. Being well positioned in this engine is therefore crucial to gain visibility within Youtube itself.

Whether in natural referencing, or via Youtube Ads.

Optimize 360 Youtube Agency & Youtube Ads

Youtube Agency: how to find the right agency?

There are many things to consider when choosing a Youtube agency.

You must first ask yourself if you want them to produce only your video content or if you want them to manage your entire Youtube channel (with Youtube Ads)

Then you should find out about their experience, portfolio, services, prices, quality, etc.

Is it an agency that connects with Youtubers and influencers?

Do they buy advertising on Youtube?

1) Check the Youtube channels they have created before.

2) Ask them questions like:

What are your goals when managing Youtube channels?

Ask yourself questions about your own goals...

Do you want to get more views of your videos, more subscribers, likes, comments, followers?

Are you looking for brand awareness, product promotion, lead generation, or something else? Do you have a budget for advertising? Do you already have contacts?

3) If you can, check their portfolio. Look at other projects they have worked on. Try to understand why they were successful or not.

4) Ask them questions about their expertise. Can they create a video for you? Will they optimize it for Youtube? Can they promote it on Youtube?

How does the YouTube algorithm work? How to reference your Youtube video?

Top 10 social networks in 2021

The quality of the content is mainly favored by YouTube, but other factors also play an important role.

For example, if you want your video to get views, it has to be both interesting and relevant to viewers, but its Title, Description and Tags have to be worked on in SEO in such a way that it emerges AND within the Youtube search engine, AND within the Google search results.

A well worked video in referencing can indeed go up on the first page of Google and the main SERPs 

Among social networks and especially social media, Youtube is the one with the highest penetration rate with 71% of users connected (even ahead of Facebook)

Having your own Youtube channel, and your own videos on Youtube becomes a must in your digital strategy.

Among the main existing video platforms (Dailymotion, Vimeo, ...) Youtube is the video sharing platform to be favored absolutely, because of its traffic but also because it belongs to Google.

In fact, it will be the one that Google will favor in its own search engine... 

It is also de facto the guarantee of a potentially higher engagement rate than on other platforms.

What are the different types of Youtube ads?

The Masthead format: the main advertising of Youtube

The Masthead format: the main advertising of Youtube

It is The Reference of advertising formats on Youtube since it can cover the entire Youtube homepage (on Desktop and Smartphone).

Use this format when you want to publicize or launch an innovation or to reach a very large audience over a short promotional period.

Youtube Masthead banners are only available on recommendation with the help of a Google account manager.

You can do a simulation here to see what your own advertising could look like.

Discovery: advertisements directly on Youtube videos

Video Discovery ads on Youtube are displayed via an image of your own video as a thumbnail + text.

This Youtube ad format allows for different sizes and appearances depending on its location.

Internet users are invited to click on these mini advertising banners to watch your own video.

Outstream Youtube Ads formats

As the name suggests, these "Out Stream" ads are not shown on the YouTube platform.

They are placed on partner sites like Google's "Display" ads.

Users can press the video ad to activate the sound.

This Youtube ad format is created to expand the audience of your video ads to other media and at a fairly affordable price.

On the mobile web, they are displayed in banners, while in mobile applications, they are displayed in banners, interstitials, native format as well as in portrait and full screen modes.

It's typically mini videos that sometimes pop up when you open a mobile application from L'Équipe, Le Figaro etc. 

Bumper Ads, a very "intrusive" Youtube Ads format

Bumper Ads are made in a video ad format that is positioned before the video you were looking to see...

They are very intrusive, as they force you to play them in their entirety before the next video is played, and can last up to six seconds.

In the same line...

Youtube Ads Instream Skippable

These "In Stream" ads, which can be deactivated, are played before, during or after other videos.

The user can choose to ignore the announcement after a five second delay.

These ads are often used to generate video views.

In order to adopt the best strategy for the distribution of ads on the social network Youtube, and to know what is best for your Youtube channel, we invite you to put into perspective all your advertising campaigns.

Advertising on YouTube is certainly very interesting, and the advantage of YouTube is undeniable to reach potentially millions of visitors.

But this social network is far from being the only one to be integrated in your global digital strategy.

Among the social networks and social media, your Youtube channel must be particularly careful. Advertising campaigns well thought out beforehand.

You need to produce new advertising campaigns on Youtube?

Optimize 360 knows all the ins and outs of this, whether it's in terms of

YouTube's algorithm, or in an advertising management role.

Do you need help with Youtube videos? Gain audience on Youtube? 

You want to communicate on Youtube?

Find an expert near your company to discuss your project
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