Iso & Face: Improving the local visibility of a thermal insulation company with an SEO + SEA strategy

improve local visibility thermal insulation company SEO SEA
Objective

Appear in 1st position on localised searches for thermal insulation

Generate a maximum number of qualified contacts for construction projects

Method used

Coupled SEO + SEA strategy

SEO: Search Engine Optimisation

  • Strategic and tactical semantic targeting vs. competitors
  • Adjust site tags accordingly
  • Optimising site content to make it readable and interpretable by Google

SEA: Paid search with Google Ads

  • Strategic keyword research 
  • Definition of customer targets
  • Setting up and optimising Google Ads campaigns
Results obtained

Very strong presence in local searches

22% increase in visibility on strategic keywords for the entire site.

Positioning of strategic keywords via Google Ads campaigns to increase the chances of attracting qualified leads.

logo iso & face entreprise isolation exterieur stratégie SEO SEA
CustomerISO & FACE
BusinessSEO and SEA
TargetBtoC
URLhttps://isoface33.fr/
increase visibility thermal insulation company gironde seo sea
improve seo sea keyword positions
+0%
visibility on the site
+0
keywords positioned in the top 3 places on Google
acquisition channels SEO SEA construction company
0%
of site visits from natural referencing
distribution of acquisition channels SEO SEA
0%
site visits from Google Ads campaigns
logo iso & face entreprise isolation exterieur stratégie SEO SEA

Thomas PAGE

Manager at ISO&FACE

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Our SEO Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

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SEO Agency Lyon Optimize 360 Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

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Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

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