Digital Strategy Agency for SMEs

Harness the full power of the internet to develop your business and

Boost your sales with Digital Webmarketing

Our objective asSEO Agency is to win customers for our customers, build loyalty and turn them into ambassadors.

Saoshin Mapessi
Nicolas Tonon
Digital Strategy Agency for SMEs

Harness the full power of the internet to develop your business and

Boost your sales with Digital Webmarketing

Our objective asSEO Agency is to win customers for our customers, build loyalty and turn them into ambassadors.

They have placed their trust in us
optimize360 logo client the Ascott
Optimize 360 Customer - MDCV logo

Your solutions for your digital strategy

Our agencies can help you develop the best digital practices on the market to serve your business.


Website creation

Optimize 360 can help you create and optimise your website.


Auto-completion strategy

Completion Influence is a method for influencing Google's autocomplete.


SEO Natural referencing

Equipped with the best SEO tools, we'll project you into Google's top positions.


SEA Paid search

Helping you with your Google Ads & Social Ads referencing.


Social Media

Which networks to choose for your business, how to manage them professionally...



Equipped with high-performance tools, we provide E-Reputation audits and monitoring

What is a Digital Strategy Agency?

Digital Strategy AgencyA web marketing agency is a company that specialises in providing online marketing services for its clients. Its main objective is to help companies promote their products or services on the Internet and achieve their marketing and sales objectives.

Web marketing agencies use a range of techniques and strategies to achieve these objectives, including :

  1. Website design Web marketing agencies can design, develop and optimise websites for their clients, ensuring that they are user-friendly, well-structured and optimised for search engines.

  2. Search engine optimisation (SEO) SEO: They can work on optimising websites to improve their ranking in search engine results, which can increase online visibility and attract more organic visitors.

  3. Online advertising Web marketing agencies often manage online advertising campaigns, such as pay-per-click (PPC) advertising on platforms like Google Ads, advertising on social networks and other online advertising channels.

  4. Content marketing They create and distribute quality content, such as blog posts, videos, infographics, etc., to attract and engage website visitors.

  5. Social media They can manage their customers' social media accounts, create content strategies, manage interactions with subscribers and analyse performance.

  6. Email marketing Web marketing agencies often use email marketing to reach existing and potential customers, creating personalised email campaigns and tracking open, click and conversion rates.

  7. Analysis and reports Web analytics: They monitor and analyse online performance using web analytics tools and provide detailed reports to their customers to help them make informed decisions.

  8. Digital strategy They help customers develop comprehensive online marketing strategies, aligning their business objectives with the right digital tactics.

Web marketing agencies are often made up of a team of professionals specialising in different areas of online marketing, such as SEO, web design, online advertising, social media and so on.

They work closely with their clients to develop tailor-made strategies based on each company's specific needs. Ultimately, the aim is to help companies increase their online visibility, generate revenue and improve their brand image. qualified traffic to their website and increase conversions and sales.

They have placed their trust in us

Would you like to work with our digital strategy agency?

Find a digital expert near your company

The revolution in digital strategy with innovative agencies such as Optimize 360

The world of marketing and communication has undergone a veritable upheaval in recent years with the advent of the digital strategy.

Companies have had to adapt to remain competitive in a constantly changing environment.

Digital Strategy Agency has become an essential partner for building a powerful and innovative online presence.

This type of agency is characterised by the implementation of genuine action plans to meet the challenges of the web. Find out how Optimize 360, inspired by innovation, participation and collaboration, is part of this new generation of agencies.

The keys to success for a Digital Strategy Agency

A Digital Strategy Agency needs a range of skills to help it stand out from the crowd and meet its clients' requirements:

Technical expertise mastering digital tools and technologies

Curiosity and constant monitoring Keep up to date with the latest news and trends in the sector

Ability to adapt Responding to specific and diverse needs

Versatility A comprehensive offering that encompasses all aspects of digital technology

Optimize 360 embodies all these qualities by offering a holistic approach to digital strategy. Let's take a look at some of the essential functions of a Digital Strategy Agency.

Digital strategy consulting

To meet the specific needs and objectives of its clients, an agency needs to offer solid consultancy expertise. In particular, this stage makes it possible to :

Identify strategic priorities and areas of focus based on the business sector and the competitive environment

Analyse the current state of your online presence to identify areas for improvement

Draw up a tailor-made action plan and identify the tools best suited to the project

This consultancy phase is crucial to laying the foundations for a successful digital strategy. Optimize 360 places this collaborative approach at the heart of its creative approach and focuses on a strong partnership with its clients.

Web and mobile development

Website creation

It's essential to have a website that's aesthetically pleasing, effective and optimised for natural search engine optimisation (SEO). A Digital Strategy Agency works closely with designers and developers to :

Create ergonomic, easy-to-use interfaces

Comply with the technical guidelines for proper operation on all browsers and terminals (responsive design)

Writing content optimised for search engine optimisation (SEO) and conversion

With a team of experts with complementary skills, Optimize 360 guarantees its customers polished, high-performance web projects.

Mobile application development

To ensure that you reach an ever-growing audience, it is often advisable to offer a mobile application in addition to a website. Agencies specialising in digital strategy can offer their talents to :

Design applications that are intuitive and interesting for users

Ensure compatibility with mobile operating systems (iOS, Android)

Set up promotional campaigns to increase their visibility

This dual expertise in web and mobile enables Optimize 360 to support its customers at every stage of their digital projects.

Digital marketing and communication

Over and above the technical aspects, marketing and communication are essential areas to master if a digital project is to succeed. Digital Strategy Agencies are therefore also involved in the following areas:

Search engine optimisation (SEO) optimising the visibility of websites and mobile applications on search engines

Social networks : managing accounts and setting up campaigns to increase engagement and awareness

Emailing creating attractive and effective newsletters to build user loyalty

Online advertising (SEA, display, etc.) Marketing: developing solutions tailored to each marketing objective

With its wide range of expertise, Optimize 360 is once again the partner of choice for supporting web and mobile projects on a day-to-day basis.

Performance measurement and continuous optimisation

Finally, it is essential for a Digital Strategy Agency to be able to analyse the results of its actions in order to adapt and improve them on an ongoing basis. This approach makes it possible to :

Quickly detect malfunctions or gaps in the strategy employed

Evaluate the effectiveness of the various initiatives undertaken (marketing, communication, development, etc.)

Propose recommendations to constantly improve project performance

Optimize 360 favours this iterative approach, which guarantees optimum customer satisfaction at all times.


Our main Digital Strategy Agencies

Digital Strategy Agency Paris

Our Digital Strategy Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

Digital Strategy Agency Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

Digital Strategy Agency Marseille PACA

Digital Strategy Agencies Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Digital Strategy Agency Bordeaux South Aquitaine

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Digital Strategy Agency Metz Nancy Grand Est

Optimize 360 is present throughout the Grand Est region of France

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