On-site SEO optimisation

For a Search Engine Optimisation AgencyOn-page SEO consists of improving the pages of a website to improve its ranking in the SERPs. This includes the content and information on the site.

On-site SEO is about making sure your website is easy for search engines to read and understand.

This means taking care of things like grammar, spelling, formatting and adding relevant keywords to your pages. But also the way you write them into the website coding, to make them easier for search engine spiders to read.

Search engines need this information to be able to index your content correctly and rank your page accordingly.

Unlike the SEO Off Site which will ensure that the 360-degree ecosystem points coherently to the site to send it "Link Juice", on-site SEO deals exclusively with the website itself.

Our SEO Agency Here, On Site outlines the main steps involved in setting up a good natural referencing system:

Strategic and semantic SEO analysis

On search engines, your site will need to be indexed on relevant keywords that will bring you qualified traffic (users who are actually looking for your products or services) and will need to respond to users' queries.

In fact, you need to choose the right terms and determine their meaning to attract visitors and benefit from good SEO positioning on search engines.

Carrying out a semantic analysis using a Digital Agency is coupled with the implementation of a content strategy optimised for natural referencing to see the benefits in terms of organic traffic.

Optimize 360 will guide you through this mix of strategic and semantic analyses to ensure that the structure of your website, its tree structure and its content are perfectly aligned.

- Your Marketing Positioning

- Internet user searches

Competitive SEO analysis

Of course, your competitors' positioning will be interesting to observe beforehand, because you'll need to decipher and calibrate the efforts you'll need to make to overtake them, and/or nestle in the mouseholes of positioning that they may have forgotten to exploit.

In SEO tools such as SEMrush, you can create an SEO tracking project, in which you analyse your own starting position on each strategic keyword vs. that of your competitors.

In this way we can advise you on the best approaches to overcome them, and therefore the best SEO practices to apply to your website in order to do so.

The choice of SEO positioning(s)

In this way we can advise you on the best approaches to overcome them, and therefore the best SEO practices to apply to your website in order to do so.

We will then target clusters of coherent keywords, and create so-called "pillar" pages (often the major sections or flagship services of your business), which will in turn give rise to coherent sub-sections within the same theme.

Setting up SEO semantic clusters

These pages and sub-pages, grouped by theme, will then give rise to semantic clusters that will be identified by search engines as groups of pages in a given keyword category.

Internal links on the website

Ideally, the internal links between these headings and sub-headings will help visitors and search engines to better understand and navigate your website.

Building internal links is essential for good navigation

From a UX (User Experience) point of view, however, avoid creating more than 3 navigation steps between the deepest page and the home page.

Optimize 360 can provide you with the best practical advice in this area.

On-site natural referencing monitoring using SEO analysis tools

In addition to SEO techniques, it is essential to monitor the positions obtained in natural search to analyse the impact of the SEO implementation you have chosen.

This enables us to know whether the efforts made are sufficient (or not) and to implement tactics to change direction if necessary.

Of course, this also makes it possible to measure the differences between our positions and those of the competition and to observe their referencing criteria.

Changes in SEO strategy

If necessary, the SEO positioning strategy should be adjusted over time in line with the results obtained.

You should be aware that the competition is not standing still in this area either, and that they themselves may have called on the services of an SEO agency like Optimize 360.

Our SEO experts will be able to guide you through these issues.

Technical referencing of the website

From loading speed to tag structuring (main title, title tag, meta description, h1, h2, h3 tags), the technical writing of the site is essential to ensure that the indexing robots read the data perfectly.

Good coding practices are facilitated by CMSs, but the SEO strategy involves doing them page by page and in the right order, so that the quality content is perfectly structured and the textual content optimised.

Ideally, external links and inbound links should also point to the "pillar" pages of your site.

Planning a fluid presentation, adapted to mobile devices (web responsive), will also be part of the technical aspects to be taken into account if you want to reduce the bounce rate and optimise your site's conversion rates.

1. Conducting an SEO and semantic audit
2. Optimising Title tags
3. Optimising the h1 titles of your pages as a continuation of the Title tag
4. Structuring h2, h3, h4 tags within body text
5. Optimising images for SEO with ALT tags
6. Submit your site tree to Google Search Console
7. Optimising the user experience (UX) of your website
8. Work on internal linking
9. Choosing the right URL
10. Implementing an effective long tail strategy

Then check the progress of your referencing with tools such as SEMrush / Ahrefs

Long tail keywords are those that do not appear very often in Google searches.

They tend to be longer sentences or questions that are less likely to be searched.

The idea behind long tail keywords is to target them specifically and try to generate highly qualified traffic. In particular through blog articles.

Long tail keywords are generally associated with niche markets.

For example, if you sell kitchen appliances, you might want to focus on keywords such as "kitchen appliances" or "best kitchen appliances".

This way, you can attract customers who are looking for specific products.

You should also consider using long tail keywords in your blog posts.

These types of keyword are generally easier to rank for because they are less competitive.

If you write good quality articles, they will naturally rank higher.

Why focus on the long tail in content marketing and SEO?

Short-tail keywords generate more traffic, but long-tail keywords are better suited to your audience.

At Amazon, for example, we can see that 57 % of their sales come from long-tail keywords, since the longest keywords convert the most. Even more so in the context of sales!

You need to focus on long-tail keywords if you want to reach your audience.

A study by Ahrefs shows that more than 30% of keywords with more than 10,000 searches per day are phrases of more than 3 words.

The SEO Long Tail generates more qualified traffic

Marketers need to focus on generating qualified leads.

Qualified traffic means that visitors are looking for specific information and are ready to buy.

Generating traffic for long tail keywords means generating fewer but more qualified visits.

Visitors who arrive on your website using long tail keywords are generally interested in buying something.

No matter how many or few people you get from these keywords, you'll always get better results if you target the right audience.

Less competitive keywords in natural referencing

Long tail keywords are very often used by many Internet users.

Obviously less frequently than those in the short tail, but the advantage is that you can quite easily position yourself at the top of search results without being bothered by competitors. 

How can you work on your SEO long tail?

Typically, that's what a website blog is for!

All the articles you post will be unique and singular web pages, and will enable you to deal with a subject in a very specific and vertical way.

Each article should contain as much information as possible. The more varied your content, the more people will come back to read it.

Try to avoid using too many synonyms, as this could make your articles less interesting.

Always try to include as much relevant information as possible.

Optimize 360 On Site SEO Agency, has unrivalled know-how in terms of Web Copywriting and Content Marketing Strategy for Long Tail SEO purposes.