Is an SEO agency useful for referencing a Dental Centre?

This out-of-town dental clinic needed to significantly increase its visibility on Google.

The aim was to gain market share in order to grow the business.

The mission:

• Define a relevant digital strategy that represents the company well
• Increase the number of appointments booked using Google and social networks
• Achieving ambitious sales targets
• Catching up with and overtaking the competition

• Complete overhaul of the website to optimise it for SEO and SEA

• Developing a real SEO strategy

• Targeting relevant keywords, checking SEO tags and optimising content

• Writing "long tail" blog articles to gain positions on competitive keywords such as "dentist emergencies", "orthodontics" and "teeth whitening", among many others.

• Advertising: management of around ten Google Ads campaigns according to priorities: Search, Performance Max, Youtube
• Professional notice management 
• Promotion of social networks, in particular Facebook and Instagram

The Centre met and exceeded its objectives.

It has become No. 1 in its field in Geneva.

More than 30 people are employed: dentists, hygienists, dental assistants and receptionists.

The Centre continues to develop in line with the priorities set.

2 other establishments have successfully opened in 2018 and 2020.

Do dentists need to be well referenced in Google? For this clinic, it's a no-brainer. Our advice is to be supported by an agency with in-depth knowledge of the specific issues related to health. Please contact us if you have any questions.