Is an SEO agency useful for referencing a Dental Centre?

SEo Dental Centre

Developing the business of a dental centre in Geneva

This out-of-town dental clinic needed to significantly increase its visibility on Google.

The aim was to gain market share in order to grow the business.

The mission:

  • Define a relevant digital strategy that represents the company well
  • Increase the number of appointments booked using Google and social networks
  • Achieving ambitious sales targets
  • Catching up with and overtaking the competition
Method used

Website redesign, SEO strategy, Google Ads campaign, Avis management, social networks

  • Complete overhaul of the website to optimise it for SEO and SEA

  • Developing a real SEO strategy
  • Targeting relevant keywords, checking SEO tags and optimising content

  • Writing "long tail" blog articles to gain positions on competitive keywords such as "dentist emergencies", "orthodontics" and "teeth whitening", among many others.

  • Advertising: management of around ten Google Ads campaigns according to priorities: Search, Performance Max, Youtube
  • Professional notice management 
  • Promotion of social networks, in particular Facebook and Instagram
Results obtained

Significant increase in visibility. Numerous keywords positioned on the 1st page of Google, often in the Top 3

The Centre met and exceeded its objectives.

It has become No. 1 in its field in Geneva.

More than 30 people are employed: dentists, hygienists, dental assistants and receptionists.

The Centre continues to develop in line with the priorities set.

2 other establishments have successfully opened in 2018 and 2020.


Do dentists need to be well referenced in Google? For this clinic, it's a no-brainer. Our advice is to be supported by an agency with in-depth knowledge of the specific issues related to health. Please contact us if you have any questions.


Lancy Dental Centre
CustomerLancy Dental Centre
BusinessSEO and SEA
Ranking Lancy Dental Centre
dental centre referencing
keywords, including 15 in the Google Top 3
Visibility development in 3 years

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