Get more leads to develop the professional coaching business in an ultra-competitive sector
Creation of optimised campaigns for all the firm's departments
Targeting relevant audiences for efficiency consulting
Creation of conversion-optimised landing pages for desktop and mobile devices
Today, campaigns generate an average of 55 leads per month in an ultra-competitive market.
SEA (Search Engine Advertising) is a form of online advertising that enables companies to place ads on search engines.
Google Ads enables advertisers to create targeted ads based on specific keywords, which are displayed to users when they search on Google.
Le SEO (Search Engine Optimization) involves optimising websites for search engines to improve their natural positioning, while the SEA consists of paying to display ads on search engines.
The Google Ads auction is a system in which advertisers bid on specific keywords so that their ads are displayed when a user performs a search on Google.
The advertiser who wins the auction and has the best quality ad will have their ad broadcast.
The Quality Score is an indicator of the quality of the ad and the landing page to which it links.
This is a score from 1 to 10 that affects the cost and ranking of the ad.
The higher the Quality Score, the better the ad will perform and the cheaper it will cost.
Google Ads allows you to target a specific audience using criteria such as geolocation, keywords, interests, age, gender and much more.
A Google Ads campaign is a set of ads and associated parameters created to achieve a specific objective, such as generating leads or increasing sales.
The performance of a Google Ads campaign can be measured using metrics such as cost per click (CPC), conversion rate, click-through rate (CTR), return on investment (ROI) and much more.
Google Ads remarketing is an advertising targeting method that involves displaying personalised ads to people who have already interacted with your business or website.
The quality of the landing page has a major impact on the performance of a Google Ads ad, as it can affect the bounce rate and the conversion rate.
A relevant, high-quality landing page can increase the chances of conversion and therefore reduce the cost per acquisition.
Our SEA Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET
The team of Paris SEO experts is divided into several geographical sectors:
Optimize 360 is also present throughout the Rhône Alpes region. With its
Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.
Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:
Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its
Optimize 360 is present throughout the Grand Est region of France
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