Inbound Marketing Agency

Harness the full power of the internet to develop your business and

Boost your sales with Inbound Marketing

Our objective asSEO Agency is to win customers for our customers, build loyalty and turn them into ambassadors.

Saoshin Mapessi
Nicolas Tonon
Inbound Marketing Agency

Harness the full power of the internet to develop your business and

Boost your sales with Inbound Marketing

Our objective asSEO Agency is to win customers for our customers, build loyalty and turn them into ambassadors.

They have placed their trust in us
optimize360 logo client the Ascott
Optimize 360 Customer - MDCV logo

The other professions in our Inbound Marketing Agency

Our agencies can help you develop the best digital practices on the market to serve your business.


Website creation

Optimize 360 can help you create and optimise your website.


Auto-completion strategy

Completion Influence is a method for influencing Google's autocomplete.


SEO Natural referencing

Equipped with the best SEO tools, we'll project you into Google's top positions.


SEA Paid search

Helping you with your Google Ads & Social Ads referencing.


Social Media

Which networks to choose for your business, how to manage them professionally...



Equipped with high-performance tools, we provide E-Reputation audits and monitoring

They have placed their trust in us

Would you like to work with our Inbound Marketing agency?

Find a digital expert near your company

Definition of an Inbound Marketing Agency

Digital Strategy AgencyAn inbound marketing agency uses a strategic, targeted approach to attract customers, starting with the definition of buyer personas and producing content tailored to each level of prospect maturity. Here is a detailed explanation of this approach:

  1. Definition of Buyer Personas :

    The agency begins by defining buyer personas, detailed representations of ideal customers based on in-depth research into the characteristics, needs, behaviours and objectives of the targeted customer segments.

  2. Search Engine Optimisation (SEO) :

    Before capturing prospects' contact details, it is crucial to attract qualified traffic to the site.

    The agency focuses on SEO to improve the company's online visibility. This involves optimising content for relevant keywords, improving website structure and performance, and developing a quality backlinks strategy.

    Good SEO ensures that the content reaches the people most likely to be interested in the company's products or services.

3 Capturing and managing contact details :

High added value content The agency uses attractive content to encourage users to share their contact details.

Qualification in CRM The information gathered is recorded in a CRM for targeted follow-up.

Lead Scoring Prospects are evaluated on the basis of their interaction with the content and their profile.

Nurturing Personalised campaigns are set up to support prospects along their journey.

4.Production of Attractive Content for Each Maturity Level :

Raising awareness : Content to stimulate interest.

Consideration Content to deepen understanding of solutions.

Decision : Content to encourage purchases.

Ambassador Content to build brand loyalty and encourage brand promotion.

So an inbound marketing agency follows a structured process that starts with understanding personas, follows with SEO to attract qualified traffic, then captures and manages leads' contact details, and finally engages them with relevant content at every stage of their maturity, aiming to turn them into loyal customers and brand ambassadors.

Inbound Marketing Agency: Your trump card for a successful digital strategy

Modern marketing is constantly evolving, and businesses need to adapt quickly to take advantage of new opportunities and stay competitive. Some of the most important trends in marketing today includeinbound marketingalso known as attraction marketing.

This type of marketing focuses on the creation and sharing of content that meets the needs and interests of your target audience. By naturally attracting prospects with this relevant content, you create a solid and lasting relationship with them, while building a brand image strong and credible.

Why use an Inbound Marketing agency?

Using an inbound marketing agency can bring you many benefits. These include

Professionalism - A team of inbound marketing experts will have the skills and knowledge needed to bring your project to fruition, and ensure you get the best possible return on your investment.

Time management - Developing an inbound marketing strategy takes time and a lot of work. By entrusting this task to a specialist agency, you can concentrate on what you do best: running your business.

Tools and technology - An inbound marketing agency will have the tools you need to analyse the performance of your campaign, and provide you with the data you need to make informed decisions.

Economies of scale - Working with an agency gives you access to a wide range of skills and resources at an affordable cost. You don't need to invest in training or recruiting new people to your business.

The services offered by an inbound marketing agency

An inbound marketing agency can offer you a whole range of services designed to improve your online presence and increase your torganic traffic, your qualified leads and your conversion rate. Here are some of the services you can expect from such an agency:

Strategy and planning

First and foremost, the agency will carry out an in-depth analysis of your current situationincluding your business objectives, your target market and your strengths and weaknesses. Based on this information, she will develop a tailor-made inbound marketing strategy that meets your company's specific needs.

Content creation

Content creation is the central pillar of inbound marketing. The agency will help you to produce quality content that is tailored to your target audience, while complying with the standards of SEO to ensure optimum visibility on search engines. Content can take a variety of forms, including blog posts, eBooks, infographics, videos and podcasts.

Social networks

Social networks are an essential tool for attraction marketing. The agency will help you develop strategies for publishing on the different platforms, as well as creating and choosing the right content to share to engage your audience and drive traffic to your website.

Management of digital advertising campaigns

Although inbound marketing focuses primarily on organic attraction, it can be supplemented by paid advertising campaigns. An inbound marketing agency will be able to guide you through the creation and management of these campaigns (such as the Google Ads or advertising on social networks), to optimise your spending and your return on investment.


Nurturing is a key element of inbound marketing. It involves maintaining regular contact with your leads through personalised and relevant interactions. The inbound marketing agency will help you to set up effective nurturing programmesfor example through emailing or marketing automation.

Find the right inbound marketing agency for your business

There are several criteria to take into account when choosing the inbound marketing agency that best meets your needs:

Experience and skills - Make sure that the agency has solid references in your business sector, as well as recognised expertise in the various areas of digital marketing.

Reputation - Reviews from previous clients are an excellent indicator of the quality of the services offered by the agency. Don't hesitate to ask for testimonials or case studies.

Transparency - A good agency should be able to explain its methodology and expected results clearly, without drowning you in incomprehensible technical jargon.

Budget - Take into account the cost of the agency's services, but don't focus solely on this point: a well-executed inbound marketing strategy is a profitable investment in the long term.

Inbound marketing and B2B: a winning duo

Inbound marketing is particularly well suited to businesses B2BThese are often longer and more complex sales cycles. Thanks to an approach focused on educating and building trust with prospects, it helps to feed the sales pipeline with qualified leads and encourage loyalty existing customers.

In a constantly evolving digital world, entrusting your inbound marketing strategy to a specialised agency can be the key to standing out from the crowd and strengthening your online presence.

With the support of a team of experts, you'll be able to take full advantage of the opportunities offered by digital marketing and maintain sustainable growth for your business.

Our Inbound Marketing Agencies

Inbound Marketing Agency Paris

Our Inbound Marketing Agency Paris is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

Inbound Marketing Agency Lyon

Optimize 360 is also present throughout the Rhône Alpes region. With its

Inbound Marketing Agency Marseille PACA

Inbound Marketing Agencies Switzerland

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Inbound Marketing Agency Bordeaux South Aquitaine

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Inbound Marketing Agency Metz Nancy Grand Est

Optimize 360 is present throughout the Grand Est region of France

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