Optimize 360 Social Media Agency

Optimize 360 is an agency specialized in Social Media strategy and management in France and Europe.

Understanding social networks, given their diversity, their number, and their singular modes of operation, can be a real obstacle course if they are not mastered.

Which ones to choose for your business, how to manage them professionally, how to use them for advertising and lead generation?
These are the questions and issues that the Optimize 360 social media experts will help you solve.

Optimize 360 Facebook Ads & Social Networks Agency
Optimize 360 Facebook Ads & Social Networks Agency
Optimize 360 Social Media Agency

Optimize 360 is an agency specialized in Social Media strategy and management in France and Europe.

Understanding social networks, given their diversity, their number, and their singular modes of operation, can be a real obstacle course if they are not mastered.

Which ones to choose for your business, how to manage them professionally, how to use them for advertising and lead generation?
These are the questions and issues that the Optimize 360 social media experts will help you solve.

Which social networks are interesting for your business?

Depending on whether you are in BtoB or BtoC, depending on whether your products are potentially impulse, visually pretty, lend themselves to photo / video enhancement (or not), the starting capital to shine on social networks will not be the same.

It is important to understand the codes and uses of these social networks whose DNA emanates from the "rich profiles" so dear to Web 2.0.

Networks focused on people, not brands

Indeed, since their creation, it is the "Cult of the Person" that is at the heart of the debates, even if companies and brands have tried to appropriate the codes.

What would happen to your brand if it was highlighted and showcased by C.Ronaldo who has 413 million followers on Instagram?

Optimize360-socialmedia-instaronaldo

How much would you have to invest in "traditional media" to have the same impact?

Far be it from us to base all of our Social Media strategy on more or less important influencers, but we have to admit that a person's voice will (in general) always have more impact than that of a brand or a service that will immediately have a mercantile or "advertising" connotation.

Social Media more favourable for some brands than others

Any social media agency, no matter how good it is, will hardly be able to showcase industrial hoses on Tik Tok or Instagram...

The buyer persona will be more likely to be on Linkedin as potential buyers, than on the "general public" social networks, which will tend to contribute to the image of the company.

  • Impulse products
  • Fashion products (clothing, jewelry, perfumes...)
  • Software, mobile applications...
  • Breakthrough innovations
  • Products that can already be sold on E-Commerce sites.

If your products fall outside of this framework, then social networks will be used more to consolidate your brand image than to trigger purchasing actions.

Fundamental difference between Google and Social Networks

95% of internet searches are done by the hegemonic search engine Google worldwide.

And this is a fundamental difference to be taken into account in its digital strategy and its communication strategy on the Web.

On Google we are dealing with a public in active search (of information, of places products and services).

On Social Networks, we are dealing with a contemplative audience that goes there to be entertained.

Depending on which side you're on, you'll need an SEO / SEA agency for the former, and a social media agency for the latter.

Which social networks to choose to promote your business?

Should we go to Facebook, Instagram, Tik Tok, Snapchat, Twitter, Linkedin?

Optimize 360 can help you, whatever your sector of activity, to acquire a mastery of the most interesting social networks for you and to make the best choice of communication campaigns that can be relayed there.

The choice of platforms will be made primarily according to the criteria below:

Optimize 360 social media questions

The importance of personification in Social Media Management

Even if each social network is different, the more content creation is aligned with the codes of these same networks, the more effective it will be.

What do people, Internet users, look for on these social networks? What do they expect?
And consequently, what should you present to them so that they will be seduced by the content creation that you will offer them?

Of course, original, unique, engaging content, likely to be commented on, shared, liked, and on which the Internet user will have the feeling of being able to become an actor himself.

The importance of personification will be key in the sense that the force of recommendation of influencers will always be stronger than an advertising slogan from the brand itself.
Always in a feeling of being able to identify with the person who carries the message, than with the object itself, or at least in the illusion of...

In fact, the editorial line, the creation of content and the choice of platforms will be essential to reach the target audience.

No Social Media without valuable content

Whatever the social network strategy, the digital ecosystem of the latter is above all made up of photos, videos, and posts relaying them.

Who says "social media" says... media...

The editorial content must be in the image of the codes, singular, original, engaging, unless we think that it is only a question of seeking notoriety objectives, in which case, the types of content will be assimilated to classic advertisements broadcast on different media.

Social networks can indeed be used as platforms for broadcasting advertising campaigns "equivalent to 4 by 3" but on the Internet.

On the other hand, if it is a question of animating its community of fans, recruiting new customers, or even managing customer relations, the production of content will have to be thought out for.

With systematic (or almost) incentives to interact in such a way as to respond to the algorithms of social networks that favor posts that are shared, liked, commented.

A good way to animate your social networks and communities is to use platforms that allow you to create quizzes, online contests and incentives, such as Socialshaker.

On what criteria should you choose your social media agency?

Optimize 360 Facebook Ads & Social Networks Agency

Depending on whether you simply want to do Community Management of your social networks, or whether you want to develop a real strategic approach, you will not necessarily call upon the same types of social media agencies.

The best agencies are those that have both of these skills in their service offering.

A communication agency specializing in brand content, presence strategy, social network animation and social ads is not easy to find.

Learn more on Facebook

Learn more about Instagram

Learn more about Linkedin

More on Youtube

The advantages of Social Media for E-Commerce

A Digital Agency is not always an expert in E-Commerce.

As social selling develops more and more, it will not only be a matter of animating social networks, but also of knowing how to create online stores on Instagram for example.

How do you create an online store on Instagram, how do you connect it with your E-Commerce site?

The advantage of social networks is to be able to target its audience by centers of interest, online advertising on social networks can be a very interesting growth and lead generation relay.

You want to implement an effective social media strategy?

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