Social Media Agency

Optimize 360 is an agency specialising in social media strategy and management in France and Europe.

Understanding social networks, given their diversity, number and unique ways of working, can be a real obstacle course if you haven't mastered them.

Which ones to choose for your business, how to manage them professionally, and how to use them for advertising and lead generation?
These are the questions and issues that Optimize 360's expert social media teams can help you resolve.

Optimize 360 Facebook Ads & Social Networking Agency
Optimize 360 Facebook Ads & Social Networking Agency
Social Media Agency

Optimize 360 is an agency specialising in social media strategy and management in France and Europe.

Understanding social networks, given their diversity, number and unique ways of working, can be a real obstacle course if you haven't mastered them.

Which ones to choose for your business, how to manage them professionally, and how to use them for advertising and lead generation?
These are the questions and issues that Optimize 360's expert social media teams can help you resolve.

Which social networks are right for your business?

Depending on whether you're in B2B or B2C, depending on whether your products are potentially impulse products, visually appealing, suitable for photo/video enhancement (or not), the starting capital for shining on social networks will not be the same.

It's all about understanding the codes and uses of these same social networks, whose DNA stems from the "rich profiles" so dear to Web 2.0.

Networks focused on people, not brands

Indeed, since their creation, it is the "Cult of the Person" that has been at the heart of the debates, even if companies and brands have tried to appropriate the codes.

What would happen to your brand if it were highlighted and promoted by C.Ronaldo, who has 413 million followers on Instagram?

Optimize360-socialmedia-instaronaldo

How much would you have to invest in "traditional media" equivalents to have the same impact?

Far be it from us to base our entire Social Media strategy on influencers of varying degrees of importance, but it has to be said that a person's voice will (generally speaking) always have a greater impact than that of a brand or service, which will immediately have a commercial or 'advertising' connotation.

Social Media more favourable for some brands than others

No matter how good a social media agency is, it will be difficult to showcase industrial hoses on Tik Tok or Instagram...

In fact, buyer personas are more likely to be on Linkedin as potential buyers than on 'general public' social networks, which are more likely to contribute to the image of your company.

  • Impulse products
  • Fashion products (clothing, jewellery, perfumes, etc.)
  • Software, mobile applications...
  • Breakthrough innovations
  • Products that can already be sold on e-commerce sites.

If your products fall outside this precise framework, then social networks will be used more to consolidate your brand image than to trigger purchasing actions.

Fundamental difference between Google and Social Networks

95% Internet searches go through the hegemonic search engine Google in the world.

And this is a fundamental difference that needs to be taken into account in your digital strategy and your web communication strategy.

Visit Google, we're dealing with a public that's actively looking for something (information, products and services).

On the Social Networkswe are dealing first and foremost with a contemplative audience who go there to be entertained.

Depending on whether you're on one side or the other, you'll need to use a SEO agency / SEA for the former, and a social media agency for the latter.

Which social networks should you choose to promote your business?

Should you go on Facebook, Instagram, Tik Tok, Snapchat, Twitter, Linkedin...?

Optimize 360 can help you, whatever your sector of activity, to master the social networks that are of most interest to you and make the best choice of communication campaigns that can be relayed on them.

The choice of platforms will be based primarily on the criteria below:

Optimize 360 social media questions

The importance of personification in Social Media Management

Even if each social network is different, the more your content creation is aligned with the codes of these networks, the more effective it will be.

What are people looking for on these social networks? What are they looking for?
So what do you need to present to them so that they are seduced by the content creation you are going to offer them?

Original, unique, engaging content that is likely to be commented on, shared and liked, and in which Internet users feel they can play a part themselves.

The importance of personification will be key in the sense that the power of recommendation of influencers will always be stronger than an advertising slogan from the brand itself.
Always with a feeling of being able to identify with the person carrying the message, rather than with the object itself, or at least with the illusion of...

In fact, the editorial line, the creation of content and the choice of platforms will be essential if you are to reach your target audience and your target public.

No Social Media without valuable content

Whatever your social network strategy, the digital ecosystem of social networks is above all made up of photos, videos and posts relaying them.

Social media means... media...

The editorial content should reflect the codes, be unique, original and engaging, unless you think that it's just a question of achieving brand awareness, in which case the types of content will be likened to traditional advertising broadcast on different media.

Social networks can be used as platforms for broadcasting "4 by 3 equivalent" advertising campaigns, but on the internet.

On the other hand, if the aim is to animate a community of fans, recruit new customers or even manage customer relations, content production will have to be designed with this in mind.

With systematic (or almost systematic) incentives for interaction, so as to respond to the algorithms of social networks, which favour posts that are shared, liked and commented on.

A good way of stimulating your social networks and communities is to use platforms that allow you to organise quizzes, online competitions and incentives, such as Socialshaker.

What criteria should you use to choose your social media agency?

Optimize 360 Facebook Ads & Social Networking Agency

Depending on whether you simply want to manage your social networks' community or whether you want to develop a real strategic approach, you won't necessarily use the same types of social media agency.

The best agencies are those that have both these skills in their service offering.

It's not easy to find a communications agency that specialises in brand content, presence strategy, social networking and social ads.

Find out more on Facebook

More on Instagram

Find out more about Linkedin

Find out more on Youtube

The benefits of social media for e-commerce

A digital agency is not always an expert in e-commerce.

As social selling becomes more and more widespread, it will be necessary not only to manage social networks, but also to know how to create online shops on Instagram, for example.

How do you create an online shop on Instagram and link it to your e-commerce site?

The advantage of social networks is that they allow you to target your audience by areas of interest, so online advertising on social networks can be a very interesting way of driving growth and generating leads.

Do you want to put in place an effective social media strategy?

Find an expert close to your company to discuss your project
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