Social Media definition: social networks and social media: understanding the nuances

Our Social Media Agency Optimize 360 gives you some here definitions and nuances.

The terms social networks and social media are often used interchangeably, although they have different meanings.

In this article, our Social Media Agency will explore the differences between these two concepts and the implications for today's digital world.

Social Networks

Social media: containing and sharing online

The social media refers to all online platforms that allow users to create, submit or share content with others.

Social media encompass a multitude of content types, including blogsThese include blogs, forums, photos, videos, podcasts and articles. The basic idea behind social media is to make it easier to publish and share information and opinions.

Types of social media

There are several categories of social media, such as :

    • Blogs Blogs are personal websites where their authors regularly share their thoughts, ideas and content on a variety of subjects.
    • Forums Forums are platforms where members can discuss, debate and share information on a wide range of subjects.
    • Photo and video sharing networks These platforms allow users to publish and share images and videos with other people: Instagram, YouTube)
    • Podcasts Podcasts are digital audio files that can be streamed or downloaded.
    • Platforms for curation content Content curation sites allow users to share and discover web resources organised around a specific subject (e.g.
    • Messaging applications These platforms make it easier for two people or groups to communicate via text, voice calls, video, image sharing, etc.

Social networks: interacting and connecting with others

The social networksSocial networking sites, on the other hand, are a sub-category of social media focused on interaction and the creation of relationships between users. They provide a space where individuals can communicate, share content and collaborate with others who have similar interests. The main purpose of social networks is to create and maintain social links online.

Main characteristics of social networks

Here are some of the features common to all social networks:

    • Personal profiles Users create profiles with personal information such as their name, photos and interests.
    • Networking Members can connect to each other by adding other users as "friends" or by following them.
    • Sharing content Users can share various types of content, such as status updates, photos, videos and links to other sites.
    • Interactions Members can interact with each other using features such as comments, 'likes', shares and private messages.
    • Groups and communities Social networks often offer spaces where users can join online groups or communities based on shared interests.

Understanding the differences

Although social networks are a sub-category of social media, it is important to understand the distinctions between the two. Here are some key points to distinguish the two terms:

  1. Content focus : Social media focus on the creation and sharing of content, while social networks are more about interaction between individuals and strengthening social relationships.
  2. Platform features : Social media encompass a wide range of platforms with different characteristics, from blogs and forums to photo and video sharing sites. Social networks, on the other hand, are specifically designed to encourage social interaction through features such as user profiling, networking and content exchange.
  3. How to use : While social media can be used by individuals, organisations and businesses to share a variety of content, inform or entertain their audience, the main purpose of social networks is to facilitate interaction between people and build relationships.

Why is this important?

Understanding the differences between social media and social networks enables individuals and businesses to choose the platforms that best meet their needs and objectives.

For example, if you're a business looking to promote your brand and products, social media might be a better choice, as it offers many opportunities for sharing content and targeting audiences.

On the other hand, if you are looking to develop your professional network or build relationships with other people with similar interests, social networks would be a more appropriate option.

Ultimately, although the terms are often confused, it is essential to recognise that social media and social networks are not completely interchangeable.

Each type of platform has its own distinct characteristics and offers unique advantages for users. By keeping these differences in mind, you can choose the right platform to achieve your goals and exploit the full potential of the digital world.

What do you offer as a digital agency specialising in social network management?

We offer a full range of social network management services, including content creation, publication planning, ad management, monitoring and performance analysis.

Why is it important for my company to be active on social networks?

Social networks provide a platform for interacting with your target audience, raising brand awareness, promoting your products/services and generating leads.

Which social networks should I use for my business?

The choice of platforms depends on your target audience and your objectives. We'll help you identify the best platforms for your business.

How will you create content for my social networks?

We work with you to understand your brand and audience, then develop relevant and engaging content, including text, images and video.

Can you manage social network advertising for my company?

Yes, we can create, manage and optimise advertising campaigns on social networks to achieve your marketing objectives.

What is the recommended frequency of publication on social networks?

The frequency of publication varies depending on the platform, your audience and your objectives. We'll draw up a publication schedule tailored to your business.

How do you measure the results of your social network management?

We use analysis tools to track key performance indicators (KPIs) such as engagement, web traffic, conversions and return on investment (ROI).

Can I access my social network statistics at any time?

Yes, we will provide you with access to a dashboard so that you can monitor performance in real time.

What are the costs associated with your social network management services?

Costs vary depending on the scope of our services and your specific requirements. We will provide you with a personalised quote after an initial consultation.

How can I start working with your agency?

You can contact us via our website or by telephone to arrange an initial consultation.

We'll discuss your needs and develop a plan tailored to your business.

Our main agencies specialising in Social Networks

Social Media Agency Paris Optimize 360

Our Social Media Agency Paris was the first to be created in 2012 by its founder Frédéric POULET.

The team of Paris SEO experts is divided into several geographical sectors:


Social Media Agency Lyon Optimize 360

Optimize 360 is also present throughout the Rhône Alpes region. With its

Social Media Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

Social Media Agencies Switzerland Optimize 360

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Social Media Agencies Bordeaux Optimize 360

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Agence Social Metz Nancy Optimize 360

Optimize 360 is present throughout the Grand Est region of France

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