Semantic SEO optimisation

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Semantic SEO: a key lever for optimising your natural referencing

Le natural referencingSEO (Search Engine Optimization) is a set of techniques designed to improve the visibility of a website in search engine results.

Among these techniques, the Semantic SEO is an approach that focuses on understanding and analysing the content of a page to determine its relevance and thus promote its positioning.

But what is semantic SEO and what are its missions?

What is a Semantic SEO Agency?

A semantic SEO agency is a company that specialises in optimising the content and structure of a website to make it easier for search engines to understand.

It uses semantic analysis to identify relevant keywords and the relationships between concepts in order to create rich, contextualised content.

The semantic SEO agency offers a wide range of services, including keyword research, title and metadata optimisation, optimised content creation, semantic cocooning and content performance analysis.

Its aim is to help its customers improve their website's visibility in search engine results pages (SERPs) and generate more qualified traffic.

The semantic SEO agency works closely with its customers to define a content strategy tailored to their needs and objectives.

Understanding semantic SEO and its challenges

Le Semantic SEO is carried out after the content creation phase, with the aim of structuring the content to better meet the expectations of Internet users and search engines. To achieve this, it relies on various analysis methods, such as :

  1. L'named entity identifying the main keywords in the text
  2. La frequency of use measuring the presence of keywords in content
  3. Le semantic field study of the relationships between the various concepts in the text
  4. The co-occurrences analysis of the links between the terms used

This semantic approach makes it easier to understand the meaning of a piece of content and to determine whether it is relevant to the requests made by web users.

In this way, semantic SEO helps to improve the relevance and quality of the content proposed, an essential element for good natural referencing.

The main tasks of semantic SEO

The work of the semantic referencing mainly consists of :

  • Analyse textual data and detect named entities
  • Define a keyword strategy tailored to the site's content and objectives
  • Optimise the structure of the text and its semantic field to facilitate indexing by search engines
  • Adapt adapting content to changes in search engine relevance criteria

Analysis of textual data and identification of named entities

The first step in semantic SEO is to analyse the content of a web page in order to extract the relevant information.

This analysis is based in particular on the detection of named entitiesThese are specific terms used to designate objects, people or places.

By identifying these entities, the semantic referencer can determine the main keywords around which the content must be optimised.

Definition of a keyword strategy tailored to the site's content and objectives

Once the named entities have been identified, the semantic referencer has to develop a keyword selection strategy strategy. This strategy includes

    • Selecting keywords according to their relevancetheir search volume and the competition
    • Integrating keywords into the content and meta tags (title, description)
    • The creation of semantic cocoonsgroups of pages linked by a common semantic field

This approach makes it possible to optimise the content so that it is better positioned in the search results for the selected keywords.

Optimising text structure and semantics

Semantic SEO also aims to improve the text structure and its semantic field to facilitate access to the information it contains and encourage indexing by search engines. Several techniques can be used to achieve this, such as :

    1. The introduction of a hierarchy clear and logical (H1, H2, H3 headings, etc.)
    2. The creation of paragraphs short and airy
    3. The use of terms and expressions synonyms or related to the main keywords
    4. Highlighting important information using bulleted lists, tables or bold text

These adjustments improve the readability of the content for Internet users and enrich its semantic field for search engines.

Adapting to changes in search engine relevance criteria

Finally, semantic SEO requires constant monitoring of changes in search engine algorithms and their relevance criteria.

This monitoring enables you to adapt your strategy and practices in line with the latest trends in order to maintain a high-performance natural search engine optimisation system.

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