We talk about "natural" SEO because it is the one that will allow the website to emerge in a perennial and constant way, without the need to "pay" (Google Adwords) to be present on a maximum of search results of Internet users.
It is therefore a matter of building "the foundations of the house"!
Optimize, a natural referencing agency, considers that natural referencing is a prerequisite to any other action, otherwise the site will depend on Google Adwords advertising expenses in order to be present and found in search results. And the day we stop... the site is then no longer visible.
Google natural referencing is a real job.
It can't be improvised. It must meet very specific techniques and above all, it must be scalable over time, because Google evolves its algorithms about every 3 months.
We must therefore not only ensure a perfect start, but also be on the lookout for the constant changes that Google imposes on us in order to stay ahead of the search results.