Optimize 360, Paid Search Engine Optimization Agency, Google Adwords Agency
Some professions can no longer do without it because Google favours the positioning of its own sponsored ads at the top of search results, and above all, now positions them above so-called "natural" search results.
It's pretty pernicious, but that's the way it is...
Google dictates its Law from the moment it is hegemonic...
Google paid referencing, also called "SEA" (Search Engine Advertising) consists in buying keywords at auction in the Google Adwords tool.
The professions (or Brands) most affected and concerned are those operating in a highly competitive universe.
Example: Hotels which have to face their own "partners" (Booking, Expedia, ) their own independent competitors, and now... Airbnb.
Setting up a Google Adwords account to appear at the top of "sponsored" search results seems simple, but in reality is extremely complex.
The criteria for setting up a Google Adwords campaign are very complicated for them to be effective. Calling on a Pay Per Click SEO Agency is therefore almost a necessity in order to avoid making mistakes.