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Digital Marketing Hotels and Restaurants

Through the career of its founder (Allied Domecq, Pernod-Ricard), Optimize 360 and its teams have acquired a solid experience in the support of the catering industry.

With 70% of its turnover today coming from a clientele mainly made up of hotels and restaurants, Optimize can enable you to defend your catering establishment in its digital strategy of brand defence and conquest (recruitment) against the major operators on the market.

  • Booking
  • Expédia

But also in the face of a growing number of travel and price comparison operators. Called "Meta Search" or "Meta Moteurs":

L’univers du CHR est en pleine mutation, et Google, notamment est en train de prendre une part toujours plus hégémonique dans l’acquisition clients, et dans l’identification et besoins de services en amont de leurs voyages ou déplacements.

Optimize helps you see more clearly, and defend your brand against these partners and competitors at the same time.

The agency also helps you to focus on a long term digital strategy of (re)conquering market shares in order to keep control of your customer database and... your profitability.

Optimize 360. A digital agency specializing in the hotel business.

Optimize360 now supports both global groups (The Ascott) and independent hotel clients in the hotel sector.

We have developed a real know-how from the optimization of the hotels' presence in search engines to the communication strategy.

We intervene on :

Optimize360 - Agence Digitale hôtellerie et restauration SEO CHR

Optimize works hand in hand with the main market leaders, from the creation of hotel websites to the ability to manage the optimization of customer acquisition and loyalty.

Whether in the choice of channel managers - booking engines, in the choice of connections and the management of Meta Search (privileged partnership with the company Wihp), we will provide you with the best tools.

The hotel ecosystem is becoming increasingly complex... A very methodical approach is therefore required to deal with it.

Hotel Ecosystem Optimize 360

We will also be able to advise you on how to build and manage a state-of-the-art CRM database.

On this point Optimize is a partner ofHotel Experiencebut also manages partnerships with other major market operators (Qualitelis, Customer Alliance, etc.).

Optimize 360 also collaborates with the best players in the market in terms of Yield Management and Revenue Management, an essential complement to a 360° digital approach for hotels.

You can find numerical and concrete feedbacks here for example:

Case study for 5 hotels: +725k€ turnover in 5 months

Case study: +100k€ of Mice turnover for 2000€ of adwords invested

Also download our white paper "Digital Best Practices for Independent Hotels".

Download Free of charge the Digital Best Practices White Paper for Independent Hotel Websites

Optimize 360. A digital agency specialized in catering

Légèrement moins “attaqués” que les hôtels, les restaurants, ont malgré tout un besoin essentiel de ne pas dépendre uniquement de Lafourchette / Tripadvisor, et d’émerger en direct sur Google.

Just as they must now begin to do without their good old paper booking book to move into another dimension.

The one that allows them to build up a customer database, the one that allows them to recognize a loyal customer or Now Shows as soon as they have a phone call.

Yes, today new technologies allow them to do so and Optimize 360 is able to help them on:

  • Management of the digital reservations of the restaurant, creation of the customer database.
  • The ability to manage E-Reputation (collection of notices from all directories, centralization and analysis, automatic solicitation of notices)
  • Automated management of incoming phone calls and link with the reservation module and customer database

And of course:

Optimize 360 has a very important clientele in this universe, from the bistro, through the bistronomic restaurant, to the Michelin star, call upon a professional communication agency that will be able to advise you in the best way possible in the world of catering.

Download the white paper on the subject, "How to advertise your restaurant for free".

to make his restaurant known for free