Optimize 360 Social Ads Agency

This is the first question you should ask yourself before going there...

Are your products and/or services likely to be ...

• Promoted by influencers?
• Are they jewelry brands / mobile apps / small, uninvolved software?
• Are they products or services likely to make the Buzz?
• Are they visually appetizing?
• Are they purchased as impulse products?
• Are they already sold on E-Commerce sites?

If the answer to any of these questions is "yes", then you will have a chance with a targeted audience to find acquisition levers with a good advertising strategy.

Even if each social network will have its own management system or its own operating codes.
If the answer is "No" then it won't be impossible, but it will be much harder to emerge with social media campaigns.

Precisely, this is the first mission that a good Social Ads Agency must provide you.
Vs. your business, your Global Digital Strategy...

What coast share of investment to make:

• On Google ( SEO natural referencing / SEA paid referencing )
• On Social Networks ( and which ones ? )

And once these answers are made, these trade-offs made, what are the social networks on which to invest and how.

Still it is necessary to have a Strategic Vision, of the content to diffuse (Storytelling, Photos, Videos, Advertising Slogans) because...

Without content, social networks are nothing.

Social Networks, although all different, have some common points.
A Social Media Strategy must necessarily take this into account before optimizing any campaigns.

A Social Network is above all centered on the person (more than on the brand)

Like the personalities who speak on Linkedin for example, will Michel Edouard Leclerc get more audience than the Leclerc page of his brand?

The answer is "yes".

Will Emmanuel Macron speaking in person get more hits than the "presidency of the republic" page?

The answer is "yes" too.

And what about the most followed personalities in the world... Cristiano Ronaldo has more than 413 million followers on Instagram, Kim Kardashian 292 million, when global brands like Louis Vuitton 48 million, and when we talk about LVMH as a company, only 932,000.

Speaking on social networks will always be more impactful and followed when it is personified.

Therefore, social media campaigns will often be arbitrated with influencer campaigns to embody and represent the brands.

Social Media Strategy must seek interaction with the potential customer

On the other hand, the algorithms of most social networks favor posts that generate engagement (comments, shares, likes) and for some whose brand owner continues to interact through responses.

Even if a post on the networks is sponsored, the notion of Reach will also depend on its ability to generate interaction and virality.

Without Singularity, Offset, Originality, Innovation... Power is nothing on a social network...

It's great logic, but many brands or companies want to be on social networks "because it works" and you can potentially reach millions of people...

But the basic question is to tell them what? banalities?

And with what media of texts, photos and videos? if there is no real editorial strategy and story to tell beyond presenting X times its offer, its range or its products.

What can a restaurant that posts its daily menu on Facebook and Instagram every day expect to achieve in terms of impact or virality?

Singularity, originality, ability to surprise to encourage sharing will be the key words to hope to generate a viral impact within the networks.

In some cases, good influencers are better than bad publicity...

In fact, if you have nothing to say with your products, you might as well have them in the hands of Cristiano Ronaldo or Kim Kardashian to praise them rather than in a bad advertisement; which will potentially reach a lot of people, but without the "endorsement" of influential users.

An agency expert in community management and social ads on social networks, will therefore think with you about the editorial line and the content to produce (and on which channels) before resorting to advertising campaigns or sponsored posts.

Social networks should be just one more channel of distribution compared to classic advertising, with the realization that it is possible to interact with potential customers. But not in any way.

Encourage contests, storytelling, and the use of real influencers to reach millions of users and develop your business through social networks.

As for Social Selling, the conversion rates to be expected will be closely linked to the nature of the products and services you are promoting...

Do a social media campaign on industrial hoses intended for BtoB customers... and you will see that you will not reach any potential customer.

On the other hand, bring Roger Federer to your hotel to praise his work, and you will gain immediate notoriety among his own followers and millions of RS users.

Obviously, these examples are "crude" but they necessarily speak to demonstrate the codes and the 2.0 functioning of social networks. As well as their limits.

Certainly, a certain number of brands will limit themselves to using advertisements in their acquisition strategy and/or to reach a potential audience in line with their buyer persona.

But the notion of viral impact will be much stronger when you want to interact with your fan communities and/or potential customers.

Of course, targeting a qualified audience, and a similar audience will be the basis for campaign optimization.

But the performance of the campaigns will be all the stronger if they are linked to the notions of contests, incentives, winning moments that will encourage Internet users to act, interact, participate, share...

Advertising formats, ad formats and especially innovative and engaging formats will be at least as important as the targeting criteria themselves.
An advertising campaign on social networks cannot be improvised.