How to choose your digital communication agency in Bordeaux

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  • Posted by : Nicolas Tonon
Optimize 360 Digital communication agency Bordeaux
Contents
  1. Why use a digital communication agency in Bordeaux?
  2. SEO (Search Engine Optimization) or natural referencing. For your site to appear on the first page on Google
  3. Search engine advertising: SEA (Search Engine Advertising)
  4. Website creation
  5. Social Media Strategy: Social Networks
  6. A digital communication agency in Bordeaux increases return on investment

More and more business is being conducted online and more and more potential customers are looking for products on the Web.

Companies therefore need to have an online presence and a solid digital marketing strategy, especially for a new business.

There are many ways to market your business online: social media, PPC, emailing, e-commerce, content, SEO... the list is long.

Choosing a digital communication agency in Bordeaux helps you in your global strategy

How to choose your digital communication agency in Bordeaux

Why use a digital communication agency in Bordeaux?

Unfortunately, the workload can sometimes exceed the capabilities of your internal team, especially when it comes to the Web.

Even if you already outsource your marketing, you may need extra help if you feel you are missing out on your online efforts.

Digital content is complex and requires a specific set of knowledge and tools to be used effectively.

Fortunately, there are professionals to get your business on the right track.

Webmarketing agencies can take up this challenge for you, allowing you to focus on your core business. However, choosing the best webmarketing / digital communication agency is not an easy task.

There are about twenty "so-called" digital communication agencies in Bordeaux and many freelancers who claim to be specialists in digital communication.

Before choosing your agency, discover the different jobs of a digital communication agency

SEO (Search Engine Optimization) or natural referencing. For your site to appear on the first page on Google

Making sure your site ranks well in search engines is not just about increasing "brand awareness" or page views.

There's more than that. By placing your content at the top of the search list, you'll be able to attract potential customers at the perfect stage of the buyer's journey.

When the content is optimized through natural referencing, your website will be better ranked in the results pages of search engines.

The higher your rank in search engines, the more likely customers will click on your link, thus generating more traffic to your site.

Our team of professionals offers SEO services including keyword research, content updates and meta tags based on keyword research and link building strategies.

Click through rate based on position in Google

Click through rate based on position in Google

1st position: 32.3%.

2nd position: 20.7%.

3rd position: 15.5%.

10th position: 2.1%.

Search engine advertising: SEA (Search Engine Advertising)

Search engine advertising is the practice of paying for advertising to appear on search engine listings in response to user searches.

Keywords entered in the search engine trigger your ad, meaning that your product or service ad is seen by someone actively searching for your product.

Optimize 360 est agence “Google Partner”, c’est à dire que nous avons validé la certification délivrée par Google pour vendre correctement ses emplacements publicitaires.

Choisissez toujours une agence de communication digitale à BordeauxGoogle Partner” pour lui confier vos publicités “Google Ads

Website creation

In addition to helping you solidify your digital strategy, some agencies also offer website creation services.

Although it is not normally considered web marketing, web design, graphic design and web development can set you apart from your competitors, improve trust with your customers and help you get more visibility.

It is important to think about the content of your website at the time of its creation.

Chaque page doit mettre en avant un produit ou un service de votre entreprise et le contenu de celle ci doit faire émerger votre site dans Google

Beyond graphics and aesthetics, you must ensure that your site is optimized for search engines but above all that it is responsive.

Optimize 360, digital communication agency in Bordeaux, helps you to create your showcase sites (WordPress, Drupal...) or E-commerce sites (Prestashop, Magento, Woo commerce, Shopify...).

We also help you to redesign existing sites to improve their ergonomics and web design.

Social Media Strategy: Social Networks

Facilitating the recognition of your brand through the way you communicate, the inspirations of your brand, the feeling it gives to your community, are key elements in your digital communication strategy.

We will help you grow your image to strengthen your visual identity, entertain and increase the curiosity of your community.

A digital communication agency in Bordeaux increases return on investment

One of the most important services of a digital marketing agency is the constant and reliable increase of your return on investment.

A higher return on investment means one thing, higher profits. There is no arrangement in digital marketing.

A good agency will never stop testing and reworking its strategy in order to increase your ROI and improve its overall efficiency.

Agencies will evaluate your website traffic, determine the best platforms to invest in and continually balance your marketing activities with the results they deliver.

This means more leads that convert into customers and leads to long-term sales growth.

No matter where and how you currently market your business, one thing is certain: a competent digital communications agency will drive your digital marketing, brand awareness, ROI and overall profitability.

For any information, do not hesitate to contact our teams, or to ask us for a Free SEO Audit or a Quote.

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How to choose your digital communication agency in Bordeaux
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How to choose your digital communication agency in Bordeaux
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More and more business is being conducted online and more and more potential customers are looking for products on the Web. Companies therefore need to have an online presence and a solid digital marketing strategy in place, especially for a new business. There are many ways to market your business online: social media, PPC, emailing, e-commerce, content, SEO... the list is long.
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