How can you generate effective keywords to optimise your search engine optimisation?

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How do you generate keywords for SEO?

The choice of keywords is a crucial stage in the implementation of a web referencing strategy.

These keywords enable search engines to understand the content of your site and suggest it to users according to their queries.

In this article, we're going to explain how to generate relevant keywords to improve the visibility of your website and increase its traffic.

generate keywords

Understanding the importance of keywords

For a site to be well positioned on search engines such as GoogleFor this reason, you need to work on your keyword strategy. Keywords are the terms that Internet users enter when searching on search engines. It is therefore essential to choose keywords that are relevant to the content of your website that match the expectations of your potential visitors.

Use keyword generation tools

SEO (Search Engine Optimisation) professionals have a number of tools at their disposal tools to identify the best keywords to use. These keyword generators give you a large number of suggestions relating to your topic, while also providing useful information such as the competition and the research volumes.

This free tool offered by Google is particularly effective for identifying the keywords most searched for by Internet users. It also provides information on the competition and trends in search volumes over a given period.


To present alternative keywords and come up with new ideas, Ubersuggest is particularly suitable. By entering a keyword This tool generates an exhaustive list of associated terms, including the search volume and the degree of competition in the organic results.

Find long-tail keywords

In addition to highly competitive generic keywords, it is important to focus on more specific expressions, known as long-tail keywords. These combinations of several words represent more precise and less frequent queries, but often offer a better rate of return. conversion because they are more in line with the expectations of Internet users.

  1. Use Google's suggestions: by typing your main keyword into the search bar, you'll see similar suggestions, which can provide ideas for long-tail keywords.
  2. Benchmarking: analyse your competitors' sites to identify the long-tail keywords on which they are positioned.
  3. Write rich, relevant content: this naturally encourages the appearance of long-tail keywords and reinforces the quality of your content.

Deepen research using data on volumes and competition

To fine-tune your keyword strategy, it's essential to analyse the data obtained using keyword generation tools. There are two key criteria in particular:

Research volumes

This is the number of times a keyword is searched for by Internet users over a given period. A high search volume indicates that the keyword is popular with users and can therefore generate a lot of traffic for your site.

Level of competition

This criterion determines the level of competition between sites that rank for the same keyword. The more competition there is, the more difficult it will be to rank well for that keyword in the search engine results.

To build an effective keyword list, you need to balance these two criteria by selecting terms that are popular but less competitive. This gives you a better chance of achieving higher rankings and attracting qualified traffic.

Best practice for integrating keywords into your content

Once you have defined your list of keywords, it is essential to integrate them optimally into your website to maximise their impact. Here are a few best practices to help you:

  • Include your main keywords in the tags <title>and <h1>, as well as in the description of your site.
  • Write natural, fluid content that includes your keywords without overload or excessive repetition.
  • Use variants, synonyms or related terms to diversify your content and enrich its vocabulary.

By combining these different steps and tips, you'll have a list of relevant keywords that will make an effective contribution to improving your website's SEO. Don't hesitate to regularly adjust and update your keyword strategy in line with changes in the market and the competition, so that you can continue to generate qualified traffic.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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