Hotel Digital Agency

Digital Hotel Agency / Digital Hospitality Agency

You want to work with the best Digital Agency hotels and the hotel trade?

Optimize 360 , Digital Marketing Agency, can help you create and optimise your search engine optimisation. Google of your hotel website and the possible levers of Digital Marketing

A Gageure: (re)Gaining market share on OTAs

Often without an in-house Digital Department, Optimize 360 will help hoteliers to structure themselves and identify the right digital levers to emerge in the web ecosystem and... generate new customers directly on the Internet.

Not only can we help them create high-performance websites, but we can also turn their website into a genuine channel for acquiring new customers, enabling them to create a genuine source of brand awareness and online visibility that is unique and more impactful than the highly standardised Booking, Expedia, Tripadvisor and other websites.

Turn your website into a real lever for visibility and direct acquisition via Google !

 

 

Digital hotel agency Digital hotel agency
Digital hotel agency Digital hotel agency
Hotel Digital Agency

Digital Hotel Agency / Digital Hospitality Agency

You want to work with the best Digital Agency hotels and the hotel trade?

Optimize 360 , Digital Marketing Agency, can help you create and optimise your search engine optimisation. Google of your hotel website and the possible levers of Digital Marketing

A Gageure: (re)Gaining market share on OTAs

Often without an in-house Digital Department, Optimize 360 will help hoteliers to structure themselves and identify the right digital levers to emerge in the web ecosystem and... generate new customers directly on the Internet.

Not only can we help them create high-performance websites, but we can also turn their website into a genuine channel for acquiring new customers, enabling them to create a genuine source of brand awareness and online visibility that is unique and more impactful than the highly standardised Booking, Expedia, Tripadvisor and other websites.

Turn your website into a real lever for visibility and direct acquisition via Google !

 

What is a Digital Agency dedicated to the hotel industry?

A digital agency specialising in hotels and the hotel trade and Hotel Digital Marketing is an agency that knows both the business and the codes of the hotel and restaurant industry, to convert more customers directly vs. OTAs or Meta Engines. The 3 major objectives of the Digital Agency specialising in the hotel industry:

Attract more potential customers by increasing your visibility on the internet and optimising your website for conversions.

Building customer loyalty by creating a unique customer experience and engaging them on social networks.

Increase your direct bookings using digital marketing tools and optimising your distribution strategy. 

What is a digital agency dedicated to the hotel industry?

Why choose a digital agency dedicated to the hotel industry?

Business expertise: Specialist hospitality agencies understand the specific challenges of your sector and the best practices to help you achieve your goals.

Customised solutions: They tailor their services to your specific needs and budget.

Tangible results: They help you to achieve concrete results in terms of visibility, traffic, bookings and sales.

In short, a digital agency dedicated to the hotel industry is an invaluable partner in helping you to develop your online business and achieve your commercial objectives.

How can you increase your share of direct bookings vs. OTAs in the hotel industry?

Even if the OTAs (Booking/Expededia) appear to be essential in the hotel industry, 

we have succeeded with almost all our customers in increasing the share of direct vs. OTA sales 

 

We have devoted two major articles to this subject:

Let our Optimize 360 hotel experts guide you!

Why choose Optimize 360 as your Hotel Partner Agency?

A specialist hotel digital agency like Optimize 360 has a team of experts to help you develop your online presence, set up effective marketing campaigns and optimise your visibility on search engines.

Our experts are particularly well-versed in the industry, with unrivalled experience and expertise. Whether in hotel chains or independent hotels.

Rely on our expertise to strengthen your market position and increase your booking rate.

What communication strategy should a hotel adopt?

The hotel sector is highly competitive, so it's vital to adopt an effective communications strategy to stand out from the crowd and attract customers. Here are 10 key points to help you put in place a winning communications strategy for your hotel.

1. Defining the hotel's identity

It's essential to understand and define your hotel's identity, i.e. the values and image you want to convey. This identity will serve as the basis for your entire communication strategy, so make sure it is consistent and appealing to your target audience.

Creating a story

A good way of communicating your identity is to create a story around your hotel. Tell its story, highlight its heritage or its innovative services, while remaining authentic and sincere.

2. Focus on visuals

In the hotel sector, visuals are of vital importance in arousing the interest of potential customers. Think about investing in high-quality professional photography to show your establishment in its best light, whether on your website, your social networks or your print communication media.

Enhancing spaces and services

Highlight your hotel's distinctive spaces, such as an exceptional swimming pool, a sumptuous lobby or beautifully designed rooms. And don't forget to showcase your exclusive services in images.

3. Video content

Videos are an excellent means of communication for offering your potential customers a real-time immersion. They allow you to showcase the atmosphere and surroundings of your establishment, making it even more attractive. Regularly produce high-quality videos in line with your brand image, to share on your various communication channels.

Types of video to be used

Popular video formats include :

Guided virtual tours of the rooms and common areas.

Testimonials from satisfied customers.

Presentations of events organised within the hotel.

4. Natural search engine optimisation (SEO)

Having an attractive, well-designed website is essential, but it also needs to be easy to find by internet users looking for a hotel in your area. As such, work on the natural referencing (SEO) of your site by optimising relevant keywords, writing unique and regular content, and putting in place a clear and logical structure.

SEO audit

Carry out a regular SEO audit to identify your site's weak points and possible improvements, and so maximise its visibility on search engines.

5. Presence on social networks

As a hotel, it's important to maintain an active presence on the main social networks such as Facebook, Instagram, Twitter and LinkedIn. These platforms allow you to interact directly with your customers and share your news, special offers and upcoming events.

Choosing the right social network

Depending on your brand image and your target audience, choose one or more relevant social networks on which to focus your communication efforts.

6. Working with influencers and bloggers

Use travel influencers and bloggers to raise your hotel's profile. By working with them, you'll benefit from their audience and credibility as you reach out to new potential customers.

Find partners who are consistent with your identity

Be careful to choose influencers and bloggers that match the image you want to convey for your establishment. Focus on long-term, quality partnerships.

7. Adapting your communications to local channels

Don't forget to communicate locally to attract customers on a regional or national scale. Adapt your message and visuals to local channels, for example by taking part in tourism fairs in the region.

Relations with local specifiers

It's also important to establish relationships with local tourist organisations, such as tourist offices or travel agencies, which can recommend you to their customers.

8. Word of mouth and customer reviews

Word of mouth and positive reviews are essential to ensure that your brand image lasts. Encourage your satisfied customers to leave a review on various platforms (TripAdvisor, Google) and highlight these testimonials on your website and social networks.

Managing negative reviews

If you receive negative reviews, don't let them go unanswered. Speak directly to the reviewer to understand their dissatisfaction and try to find a solution to improve their experience.

9. Building customer loyalty

Retaining your existing customers through personalised offers or loyalty programmes provides a solid basis for developing your business and generating recurring income. Invest time and effort in pampering your regular customers and encourage them to come back again and again.

Rewarding loyal customers

Put in place exclusive offers or benefits for your regular customers, such as discounts on their next stay, superior category rooms, or special attention (bottle of champagne, bouquet of flowers).

10. Analysing and monitoring developments in hotel communications

Finally, it's crucial to keep abreast of trends and innovations in the hotel communications sector. Regularly analyse the results of your communication strategy and adapt it if necessary, taking into account technological developments, customer expectations and the competition.

Trends to watch

Keep an eye on innovative and emerging communication practices for the hotel sector, such as the development of artificial intelligence, virtual reality and location-based marketing.

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Our Digital Agency dedicated to the hotel industry is present throughout France

Whether you just want to get in touch, carry out a digital audit or request a quote, our web design consultants specialising in the liberal professions are at your disposal by phone or e-mail.

Located throughout France, our Optimize 360 Digital Marketing Agencies will be happy to advise you on website development, as well as on the best way to propel your website to the top of Google search results.

Calling on an agency like Optimize 360 is the best long-term way of ensuring that your website for the self-employed appears among the top of the SERPs (Search Engine Results Pages).

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71, rue Daguerre
75014 Paris
01 87 65 09 41

Our other Digital Marketing assignments for hotels

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Digital strategy for hotels

Would you like advice from the best digital agency specialising in the hotel industry?

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Creation of hotel websites

Optimize 360 specialises in creating high-performance, SEO-optimised websites. 

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Hotel SEO

Equipped with the best SEO tools, we'll project you into Google's top positions.

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Management of hotel social networks

Which networks to choose for your business, how to manage them professionally and in compliance with the rules...

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Hotel E-Reputation management

Equipped with high-performance tools, we provide E-Reputation audits and monitoring

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Management of Google and Metasearch Brand Defence Campaigns

Optimize 360 manages your Google Ads and Social Ads campaigns

Make an appointment now with our hotel experts

A digital project for your hotel or group of hotels?

Find a hotel digital expert near you

Frequently Asked Questions to Hotel Communication Agencies

FAQ Digital Hotels Agency

What specific services does a Digital Agency dedicated to the hotel industry offer?

In addition to website creation and redesign, concrete services can include :

  • Digital audit: Analysis of the hotel's current digital presence to identify strengths and weaknesses.
  • Digital strategy: Definition of a tailor-made digital strategy to achieve the hotel's objectives.
  • Community management: Promotion of the hotel's social networks (Facebook, Instagram, Twitter, etc.)
  • Content marketing: Creation of engaging content for the hotel's website and social networks (blog articles, videos, infographics, etc.)
  • Digital advertising: Via Google Brand Defence and Meta Search management to maximise direct conversions.
  • Web analytics: Website and digital campaign performance monitoring and detailed reporting.

How much do these Hotel Digital Marketing services cost?

Prices vary according to the complexity of the services required, the size of the hotel and the experience of the agency. Here are some estimates:

  • Digital audit: Between €500 and €2,000 ( One Shot )
  • Digital strategy: Between €1,000 and €5,000 per month
  • Community management: Between €500 and €2,000 per month
  • Content marketing: Between €100 and €500 per article or video
  • Digital advertising: Between €500 and €10,000 per month depending on budget and objectives
  • Web analytics: Between €200 and €500 per month

How do you choose a Hotel Digital Marketing Agency?

In addition to the criteria mentioned above, here are a few additional points to consider:

  • Specialisation: Choose an agency that specialises in the hotel industry, as it will have a better understanding of the challenges facing the sector.
  • Transparency: Ask for a detailed quote and make sure you understand the pricing conditions.
  • Communication: Check the quality of communication with the agency and make sure it is responsive to your requests.

Are there any alternatives to digital hotel agencies?

  • Freelancers: You can call on freelancers who specialise in the various areas of digital marketing. This can be a more cost-effective solution, but it's important to choose your service providers carefully and coordinate their work.
  • In-house solution: You can create your own in-house digital marketing team. This gives you total control over your strategy, but it can be costly and time-consuming.

How do you measure the ROI of a Hotel Communication Agency's services?

ROI (return on investment) can be measured by tracking a number of key performance indicators (KPIs), such as :

  • Web traffic: Increase in the number of visitors to the hotel's website.
  • Conversion rate: Increase in the number of online bookings.
  • Customer acquisition cost (CAC): Lower cost of acquiring a new customer. (particularly direct versus OTA commissions (Booking / Expedia))
  • Brand awareness: Increasing the hotel's visibility on the internet.
  • Customer commitment: Increase in the number of interactions with customers on social networks.
  • Building customer loyalty ( via CRM actions )
  • E-Reputation : management of reviews and comments (with a Pre-Stay - In-Stay - Post Stay approach)

Is there any financial support for hotels that use dedicated digital agencies?

Yes, there is financial aid available to hotels, such as :

  • Digital cheques: State aid for the digitisation of businesses.
  • Regional aid: Some regions offer specific support for tourism businesses.
  • Participative financing: It is possible to raise funds via crowdfunding platforms to finance digital projects.

How can I find a Digital Agency dedicated to the hotel industry?

  • Digital agency directories: There are online directories that list digital agencies by specialisation. ( or simply in Google for those that are well referenced and demonstrate their own know-how in this area )
  • Professional federations: Hotel trade associations can recommend partner agencies specialising in digital.
  • Word of mouth: Ask for recommendations from other hoteliers who have already used digital agencies.

Should I sign a contract with the Digital Agency for Hotels?

Yes, it is important to sign a contract with the agency that specifies the services included, the duration of the commitment, the payment terms and the cancellation clauses.

How often should I meet with the Agence Hôtelière?

The frequency of meetings depends on your needs and the complexity of your project.

In general, it is advisable to provide points for monthly meetings to monitor performance and adjust strategy if necessary.

What are the advantages of working with a digital agency dedicated to the hotel industry?

Working with an agency over the long term offers a number of advantages:

  • Get to know your hotel better: The agency will get to know your hotel, its positioning and your objectives.
  • A more coherent digital strategy: The agency will be able to develop a more coherent and effective digital strategy over the long term.
  • Best results: By working on an ongoing basis, the agency will be able to optimise campaigns and achieve ever-better results.
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