A practical guide to creating an effective keyword list

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How do I create a list of keywords?

In the world of search engine optimisation and digital marketing, keywords play a key role.

They improve the visibility of websites in search engines, and therefore contribute directly to their commercial performance.

It is essential to choose them carefully in order to optimise the results of your online campaigns.

Here are a few tips to help you create a relevant list of keywords.

list of keywords

Understanding the importance of keywords

Keywords are simply the terms that Internet users enter into search engines when they are looking for a product, service or information. By optimising your content with the right keywords, you maximise your chances of appearing in the top search results and attracting qualified traffic to your site.

However, it is important to focus on quality rather than quantity: It's better to focus on a short list of relevant keywords that match both your target audience's expectations and your company's positioning, rather than trying to cover every possible subject.

Key steps for creating a high-performance keyword list

1. Defining your audience

To determine the best keywords for your business, start by identifying exactly who your customers or prospects are. Put yourself in their shoes and try to understand what searches they would carry out to come across your site. You can also analyse your site's usage statistics, if you already have one, to obtain valuable information about your customers' behaviour. audience.

2. Make a list of generic keywords

This first step involves gathering together all the terms that you think are relevant to your sector of activity and that correspond closely to what you offer. Don't try to be too specific just yet, as this list will serve as a basis for refining your selection. Be careful, however, not to overlook spelling variations (plural, feminine/masculine, etc.) or synonyms, which can provide interesting leads.

3. Take into account long tail keywords

La long tail represents all the specific queries, less frequent but often more qualified, which are a major source of traffic for websites. It is therefore essential to include them in your keyword strategy. To do this, combine your generic terms with adjectives (e.g. price, quality, etc.), geographical locations or even characteristics specific to your offer (colour, size, etc.).

(4) Use of keyword search specialised

Now that you have a list of generic and long-tail keywords, you can use online tools to complete and refine your selection. These platforms, whether free or paid, can help you identify the most sought-after terms in your sector of activity, as well as their level of competition. Popular tools include Google Ads Keyword Planner, Ubersuggest or even SEMrush.

5. Analysing the competition

It is also important to check which keywords are used by your direct competitors. This can give you additional ideas and enable you to assess the state of the competition on certain terms. You can then choose to target the same keywords if they offer real potential, or on the contrary set yourself apart by favouring other less-exploited expressions.

Sort and prioritise your list of keywords

Once these steps have been completed, you should have a well-stocked list of keywords. Now it's time to sort through the list and select only those terms that are most relevant to your business and whose optimisation will bring you the best results.

To do this, it is useful to segment your keywords according to criteria such as :

  • Le search volume (number of queries made per month): to maximise your traffic, it's best to focus on terms that are very popular with Internet users.
  • The level of competition: a keyword where competition is low generally offers greater potential for gains in terms of visibility and conversion.
  • Relevance to your offer: don't forget that the main objective is to generate qualified traffic that is likely to convert into a customer. Think about the keywords that best reflect the expectations of your specific customers.

By following these tips, you should be able to create an effective keyword list tailored to your business.

All that's left is to optimise your content accordingly to maximise your visibility on search engines and quickly achieve your marketing objectives.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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