Ubersuggest: the keyword revolution for your marketing strategy

Through our Optimize 360 SEO Agency

on the theme SEO tools and KPIs

In the world of SEO and content marketing, keyword analysis and suggestion tools are essential.

These include, Ubersuggest stands out for its ease of use and interesting features.

But what is this tool and how can it help you optimise your SEO strategy?

Our SEO Agency will show you how in this article.



What is Ubersuggest?

Ubersuggest is a free online tool that allows you to obtain keyword ideas to improve its content and enhance its position on search engines.

The tool also offers a range of analyses, including competition and trends, to give you the best possible guidance for your content strategy.

The advantages of using Ubersuggest

Saving time and visibility

One of the main advantages of Ubersuggest is the speed with which it generates lists of relevant keywords. This saves you time in your research and allows you to concentrate on creating quality content, optimised for natural referencing.

A wealth of information for your content strategy

As well as offering keyword suggestions, Ubersuggest provides a wealth of useful information for refining your content strategy. You can analyse the competition, trends in different markets and even get ideas for improving your own content. website.

Free, easy-to-use tool

Ubersuggest is a tool that requires no particular technical skills to use. Its intuitive interface means you can quickly obtain reliable results that are relevant to your SEO strategy.

What's more, access to this tool is completely free, making it a very attractive solution, particularly for small businesses or the self-employed.

How does Ubersuggest work?

To use Ubersuggest, simply go to the tool sitethen enter a keyword in the field provided. In just a few seconds, you'll have a range of useful information for your SEO strategy:

  1. SEO Difficulty: an index that evaluates the complexity of positioning for a given keyword. The higher the index, the more difficult it will be to rank for that term.

  2. Le search volume Monthly Search Volume: this information gives you an idea of the number of people who search for this keyword every month.

  3. Related keywords: Ubersuggest also generates a list of terms related to the one you have entered, which could be interesting for enriching your content.

  4. Analysis of the competition: the tool provides a table showing the websites positioned on the keyword being searched for, including their number of hits. backlinkstheir field of reference and their position in search engines.

By analysing this information, you can adapt your content to meet the needs of your customers. Internet users' expectations and differentiate yourself from your competitors.

Good to know: a few tips for using Ubersuggest effectively

  1. Make several attempts: test several keywords related to your theme to maximise your chances of finding the one that best matches your content and your audience's expectations. audience.

  2. Keep an eye on trends: By regularly observing the changes suggested by the tool, you can adjust your content strategy according to the popular topics of the moment.

  3. Analyse the competition: Study websites that rank for the same keywords as you to identify weak points and areas for improvement in order to optimise your own site.

Ubersuggest and other tools on the market

Compare Ubersuggest to Google Keyword Planner

While Ubersuggest is the tool of choice for obtaining keyword ideas quickly and easily, it may be worth comparing it with other solutions available on the market. One of the best-known alternatives is undoubtedly Google Keyword Plannerproposed by the online search giant.

To use it, you need to have a Google AdsThis can be an obstacle for some people. What's more, although this tool offers detailed information, some of its features are less sophisticated than those offered by Ubersuggest (such as competitor analysis).

Ubersuggest versus paid solutions : Ahrefs, SEMrush and Moz

Other players in the market also offer keyword analysis and suggestion tools, but with prices set in the form of of monthly subscriptions. These include :

  • Ahrefs A complete platform of SEO tools for site audits, keyword research and analysis backlink.
  • SEMrush a multi-functional solution for natural referencing, the SEA and social networks, including a powerful keyword generator.
  • Moz suite of tools covering all SEO needs, including the Moz Keyword Explorer to find and analyse the most relevant keywords.

However, these solutions are often aimed at professionals with substantial SEO budgets and expertise. For small businesses or freelancers, Ubersuggest remains an ideal solution. free alternative very interesting.

Things to remember about Ubersuggest

Ubersuggest is a free online tool that generates keyword ideas to optimise your content strategy and improve your search engine positioning.

Thanks to its intuitive interface and wide range of functions, you have an effective solution for determining the most relevant terms to include in your articles and boosting your visibility.

To get the most out of this tool, don't hesitate to do more research into terms relating to your theme, to analyse the competition and to follow SEO trends on a regular basis.

By putting these tips into practice, Ubersuggest will quickly become an indispensable ally for your content marketing strategy.

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