Optimise your website with a good SEO Audit

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On the theme : SEO audit  Optimise your site

In a world where search engines are omnipresent, having a website that stands out and is well referenced is essential.

A full SEO (Search Engine Optimisation) audit enables you to assess the performance of your site in terms of natural referencing and to improve your positioning in the search engine results, such as Google.

Discover all the stages of an SEO audit to optimise your website.


SEO audit: Optimise your site

Step 1: Analyse the structure and architecture of your website

To begin with, you need to take an in-depth look at the structure and architecture of your site. This may include the page hierarchy, the number of navigation levels, the URLmobile compatibility and internal links between pages. This analysis must be thorough in order to identify any potential problems that could affect your site's performance in the search engine results.

Examine URLs and meta tags

URLs must be clear, consistent and easy to understand for both users and search engine spiders. Similarly meta tags title and description are essential for improving your positioning in search results.

Compatibility with mobile devices

The majority of Internet searches are carried out from a mobile device, so it's crucial that your website is suitable for smartphones and tablets. Make sure that the design of your site is responsive and that it displays correctly on all types of screen.

Step 2: Assess page content and quality

Once the structure and architecture of your site have been scrutinised, it's time to look at the quality of the content. Search engines attach great importance to the relevance and wealth of information available on a website when determining its ranking in their results.

Analysing texts and images

Check the editorial quality of the texts on your site: spelling, syntax, organisation of ideas and density of key words must be rigorously checked. Don't hesitate to rewrite certain parts or add new content if this will improve theuser experience and your site's SEO. As far as images are concerned, check their weight and optimise them if necessary to speed up page loading times.

Detecting duplicate content

Search engines penalise sites with duplicate content, so it's important to make sure that each page of your site provides unique and original information. Use online tools to detect any potential plagiarism and correct it as soon as possible.

Step 3: Analysis of backlinks and site authority

One of the main components of a good SEO positioning is the number and quality of incoming links to your site, known as " backlinks ". They help to raise the profile and authority of your site in the eyes of the search engines.

Assessing the quality of backlinks

It's not enough to have a large number of links pointing to your site: they must be relevant and come from reliable sources. Analyse the quality of the domains that link to you and rule out those that could harm you. Don't hesitate to contact the webmasters of these sites to ask them to remove the links in question.

Improve your authority in the field

Becoming a reference in your sector is essential for improving your SEO. Multiply your partnerships, write relevant and shareable content, take part in events or conferences... In short, create buzz around your site to attract more and more visitors.

Step 4: SEO audit Optimise your site from a technical point of view

Finally, the last stage of an SEO audit consists of technically optimising the site to provide a smooth and pleasant user experience.

Improve loading speed

A fast site is essential to maintain the interest of your visitors and to increase your referencing.. Work on the technical performance of your site by optimising images, reducing the number of plugins or setting up a cache.

Ensuring good internal navigation

The ease of navigation on your site has a direct impact on the way users interact with it. Make sure your menus and categories are organised in a clear and easy-to-understand way so that your visitors stay on your site longer and can easily find the information they are looking for.

To go further: regularly monitor your SEO indicators

In addition to a one-off audit, it is essential to monitor your website's performance indicators on a regular basis. Search engine algorithms are constantly evolving and this has an impact on your ranking.

Use a monitoring tool to track traffic fluctuations and quickly identify areas for improvement.

All in all, a full SEO audit will enable you to put in place an effective strategy to improve your site's ranking in search engine results.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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