Find the best SEO keywords to boost your website

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Finding SEO-relevant keywords

To optimise your website's SEO, you need to make the right choice of key words on which to position ourselves.

In this article, we'll take you through the steps and tips for finding relevant SEO keywords.

relevant keywords

Understanding the importance of keywords in SEO

The keywords are the foundation of a successful SEO strategy. They improve the visibility of your website on search engines such as Google. Choosing the right keywords is essential for attracting relevant, targeted traffic to your site and maximising your return on investment. conversion. The choice of keywords must therefore be meticulous and methodical.

Identify the needs of your potential customers

During the keyword searchIt is important to put yourself in the shoes of your potential customers. What information are they looking for? What terms are they likely to be looking for? To do this, ask yourself the following questions:

  • What problems does my target face?
  • What solutions can I offer to meet their needs?
  • What terms would they use to describe their need or problem?

Also take into account variations, synonyms and common expressions relating to your subject to expand your list of potential keywords.

Analyse competing keywords

It is essential toanalyse competitors' strategiesThey're probably targeting some of the same relevant keywords as you. Study their website, blog posts and metadata to determine the most frequently used keywords. This analysis will enable you to identify positioning opportunities as well as gaps that need to be filled.

Competitor analysis tool

Use SEO tools such as SEMrush or Ahrefs to analyse the keywords on which your competitors are positioned. These tools offer very useful functions for researching and comparing the performance of different sites on a selection of keywords. They also provide suggestions for keywords that are similar or complementary to those of your competitors.

Using a keyword generator

To find relevant keywords, we recommend using a tool specialising in keyword suggestion. Several free keyword generators are available online :

  • Google Ads Keyword Planner A must for obtaining data directly from the search engine giant.
  • Ubersuggest A simple, intuitive tool for quickly generating a long list of keywords.
  • Answer The Public : ideal for researching questions asked by Internet users in relation to your theme.

Tips for using a keyword generator

When using these tools, be specific and relevant in your queries to obtain accurate results. Make sure you also take into account the level of competition and search volume associated with each keyword. As a general rule, opt for long-tail keywords to target a specific target group. audience more precise and get a better SEO positioning.

Optimising the use of keywords in your content

Once you've selected your list of keywords, it's time to integrate them intelligently into your web content. Here are a few key points for optimising their use:

  • The title Include the main keyword at the beginning of the page title, if possible.
  • H1, H2 and H3 tags Use relevant keywords in your titles and subtitles.
  • Keyword density Insert the main keyword and its variations several times without over-optimisation.
  • Meta description Write an attractive and informative meta description containing the main keyword.
  • Le internal networking Create internal links to relevant pages using keywords as anchor text.

Include keywords in your Google Ads campaigns

The keywords you select for your SEO strategy can also be used to optimise your advertising campaigns on Google Ads.

By targeting the same keywords as those on which you want to improve your SEO, you not only increase the consistency of your online presence, but you can also benefit from higher rankings and greater visibility in both paid and organic searches.

About the author

Frédéric POULET is the founder of the SEO Agency Optimize 360 After 20 years in large groups, he founded Optimize 360 to put the know-how of large groups to work for SMEs.
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