10 tips for optimising your website for international SEO

Through our International SEO Agency Optimize 360 

How to optimise your website for the SEO international?


Le referencing is now an essential aspect when it comes to the visibility of a website and its performance on search engines such as Google.

International SEO involves adapting your referencing strategies to reach Internet users beyond your local market.

To help you in this process, here are 10 points to follow in order to optimise your website for international SEO.

optimising your website for international SEO

1. Define a clear strategy

To begin with, you need to determine what objectives you want to achieve with your marketing strategy. International SEO. This could mean increasing traffic, improving conversion or expanding your customer base. audience target. Once these objectives have been defined, you can put in place a coherent action plan.

2. Studying the market and choosing the right languages

When it comes to international SEO, it makes sense to focus on languages that correspond to the markets in which you want to develop. To do this, you need to study local search trends, competition and demand in order to better target your multilingual content offering.

3. Create relevant content tailored to each market

Content is king and this rule also applies internationally. To attract foreign visitors, it is essential to produce content that meets their specific needs. This means adapting your content to the expectations and cultural characteristics of each market.

Translation and localisation

If you want to reach an international audience, translating your content is essential. Make sure that the translation is of high quality so that the message does not lose its meaning. Also remember to localise your website, taking into account the cultural and linguistic specificities of the target country. For example, you can adjust the date, time and currency formats to make them more user-friendly, and adapt the images and examples used in your content.

4. Correctly structure the different language versions of the site

When you manage a multilingual site, it is important to structure the different language versions to make it easier for your visitors to access the content and to avoid problems of duplicate content with Google. There are several options:

  • Using sub-domains fr.monsite.com, en.monsite.com
  • Using subdirectories : monsite.com/en/, monsite.com/en/
  • Use separate domains monsite.fr, monsite.com (English version)

The choice of method will depend on your technical constraints, but also on your preferences in terms of site organisation.

5. Configuring Hreflang tags for better targeting

To help search engines understand the multilingual structure of your site, it is important to use hreflang tags correctly. These tags tell Google the target language and geographical area for each language version of your content. In this way, you can avoid targeting errors andimprove referencing of the different versions of your site.

6. Working on the technical aspects of international SEO

In addition to content creation, we must not neglect the technical aspects of the website for improve your referencing natural international :

  • Optimising loading speed : Fast loading speed is crucial to providing a pleasant user experience for your international visitors, and it also has an impact on your ranking in search results.
  • Make your site mobile-friendly : Internet users are increasingly using their smartphones to access the Internet, including to consult foreign sites. Make sure that your site displays correctly on mobile devices to make it easier for your visitors to navigate and to improve your SEO.
  • Implementing a CDN (Content Delivery Network) : A CDN will enable you to distribute your content more quickly to an international audience, by reducing latency times due to geographical distance.

7. Use keywords adapted to each market

To optimise your positioning in local search results, it is crucial to use keywords that correspond to the searches carried out by Internet users in the target country. An in-depth study of the keywords and expressions commonly used on your favourite subjects will give you a better understanding of your audience's expectations and enable you to write more relevant content.

8. Optimising internal links and inbound links

Internal linking, i.e. the links between the different pages of your website, is essential to make it easier for visitors to navigate and to improve the indexing of your content by Google. To do this, make sure you create consistent and logical links between your pages, while taking into account the specific features of the different language versions.

Working on inbound links (backlinks) from foreign sites strengthens the credibility of your site in the eyes of search engines and helps to improve your ranking. You could, for example, seek partnerships with local players who are influential in your sector, or encourage your content to be shared on social networks.

9. Tracking international performance

To constantly improve your referencing strategy international, it is important to monitor your performance in the different target markets. You can use tools such as Google Analytics or Search Console to measure changes in traffic, conversion rates and the positioning of your content in local search results.

10. Continuously adapt your international SEO strategy

Le International SEO is a job that requires constant attention and regular adaptation to changes in the market. algorithms search engines and local trends. Don't forget to set up a competitive intelligence service to keep abreast of new practices and techniques that can help you stay competitive in your target markets.

By implementing these 10 tips, you will lay the solid foundations for an effective international SEO strategy and improve your website's performance with a wider audience. Don't forget that the success of your approach depends above all on the quality of your content and your ability to adapt it to the expectations of your visitors from all over the world.

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