10 points for monitoring and analysing international SEO performance

Through our International SEO Agency Optimize 360 

Performance monitoring and analysis SEO international


Monitoring and analysing the performance of your SEO strategy are essential to the success and growth of your business in foreign markets.

In this article, we'll explore 10 key aspects to consider in order to optimise your marketing efforts. referencing in an international context.

international SEO performance

1. Choose the right Key Performance Indicators (KPIs)

To effectively analyse the results of your international SEO strategy, it is crucial to define Relevant KPIs. These indicators should enable you to measure improvements in terms of audience, traffic, conversions and other business objectives. The most common KPIs include :

  • Organic sessions
  • The click-through rate (CTR) from search results pages
  • Time spent on the site
  • Bounce rate
  • Conversions and sales generated by SEO.

2. Use tools adapted to international SEO analysis

There are a number of tools that can help you monitor and analyse your site's international performance. Some specialise in analysing different countries or languages, while others offer an overview of your global performance. The most popular solutions include :

  • Google Analytics tracking your traffic, conversions and other KPIs
  • Ahrefs to analyse the profile of inbound links and keyword rankings by country
  • SEMrush to monitor the positions of your keywords in various regional search engines.

3. Regularly monitor your rankings by country and language

It is essential to monitor your site's position in search results according to the target countries and languages. This will enable you to understand how your SEO efforts are perceived by the search engines in each geographical area, and to adjust your strategies accordingly.

Measure the impact of local algorithms

When analysing international SEO performance, it is important to note that search engines use algorithms specific to each country, which can affect your site's rankings. By understanding the criteria taken into account by these algorithms, you can adapt your content and SEO strategy to better meet the expectations of local users.

4. Adapt your content to your international audience

The relevance and quality of your content are essential to the success of your international SEO strategy. It is therefore essential to adapt your content to theaudience localThis will take account of cultural and linguistic differences and search behaviour. Here are a few tips for success:

  • Translate and adapt your content into the local language of each market
  • Optimise your keywords according to the language used by Internet users in the target country
  • Create content specific to local issues.

5. Make sure you have a good internal and external mesh for each geographical zone

To improve your international SEO, it is important to have a internal networking and external to your different target geographical areas. Here are a few tips to help you achieve this:

  • Create internal links between your pages in the same language
  • Get backlinks from relevant, high-quality local sites
  • Analyse the inbound link profile of your competitors in each country to identify link building opportunities.

6. Apply an appropriate technical strategy for multilingual and multi-regional referencing

The choice of an appropriate site structure and the use of tags Hreflang are essential to ensure that search engines understand and correctly index the different language and regional versions of your site. It will also help you avoid duplicate content problems and optimise your international SEO performance.

Choose the right site structure

For an international site, you can choose from several structures:

    • Different top-level domains for each country (e.g. votresite.fr, votresite.es)
    • Sub-domains for each language (example: fr.votresite.com, es.votresite.com)
    • Directories for different languages (e.g. votresite.com/en/, votresite.com/es/).

7. Track traffic and conversions by geographical and language segment

One of the keys to optimising international SEO performance is to analyse how traffic and conversions evolve according to geographical and linguistic segments. Thanks to this analysis, you can identify opportunities for improvement and refine your strategy accordingly.

Segment your data in Google Analytics

Google Analytics allows you to create personalised segments based on the criteria you wish to analyse, such as language or geographical location. This will help you to better understand your site's international performance and to adjust your SEO efforts according to the needs of each audience.

8. Analyse user behaviour on your site

Understand how users interact with your website can give you valuable information on how to improve your international SEO performance. Use analysis tools to track users' journeys, the pages they visit and the actions they take on your site according to their geographical location and language.

Use heatmaps and session recordings

Heatmaps allow you to see where users click and navigate on your pages. Session recordings provide a detailed overview of each user's behaviour during their visit. This information will help you to identifyeviewing strengths and weaknesses of your site in different countries and languages.

9. Carry out regular SEO audits

To guarantee the quality and performance of your international SEO strategy, it is essential to carry out audits. Regular SEO. This will enable you to detect any errors, technical problems or gaps in content that could have a negative impact on your visibility on search engines. Among the things to check during a SEO audit:

  • Site structure: error codes, loading speed, Hreflang tags, etc.
  • Content: quality, relevance, keyword optimisation, etc.
  • Links: internal linking, backlinks, anchors, etc.
  • User experience: navigation, mobile accessibility, loading times, etc.

10. Test, learn and continually refine your international SEO strategy

Finally, it is essential to adopt an approach that iterative and continuous learning to optimise your international SEO performance. Test different tactics, measure the results and adjust your efforts according to what you learn. This will enable you to gradually refine your strategy and adapt to changes in search engine algorithms and the expectations of local users.

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