Definition of Google Search Console

Through our SEO Agency Optimize 360

on the theme SEO tools and KPIs

In the world of search engine optimisation (SEO) and online visibility, tools are essential for optimising a website's presence. website on search engines such as Google.

One of these key platforms is the " Google Search Console "which offers a host of features for monitoring, analysing and managing SEO performance.

In this article, we take a detailed look at this essential tool for any website owner.

Google Search Console


Definition of Google Search Console

Google Search Consoleformerly known as Google Webmaster Tools "is a free service provided by Google to help website owners and SEO specialists monitor and improve their presence in the search results of the famous search engine.

This tool gives you access to a range of data concerning the referencing and performance of a website, including :

  • the number of impressions and clicks generated by a site's pages,
  • the keywords that led to your site being discovered,
  • the indexing status of pages,
  • technical problems and SEO errors that have a negative impact on referencing,
  • changes in performance over time.

Registering and configuring Google Search Console

To start using Google Search Console, you need to register on the site and add the properties representing your website.

To do so, go to the Search Console and sign in with your Google Account (or create one if you don't have one). Then click on "Add a property" and enter the URL of your website.

To check that you are the owner of the added site, Google will offer you several validation methods:

  1. By downloading a file HTML to be placed at the root of your site,
  2. Via a meta tag to be added to the page source code,
  3. By using the Google Analytics,
  4. Through the management of DNS of your domain.

Once you've completed one of these steps, you'll be able to access the Google Search Console features and settings for each of your registered properties.

Google Search Console features

1. SEO performance

In the "Performance" tab, Google Search Console offers a dashboard summarising the main statistics relating to your site's ranking in search results. In particular, you'll find :

    • The total number of impressions and clicks generated by your pages,
    • The click-through rate (CTR) average,
    • The average position of your pages in the search results.

This information is essential for evaluating and monitoring the impact of your SEO actions, and for detecting any problems that need correcting.

2. Index coverage

The "Index coverage" tab allows you to check that all the pages on your site are taken into account by Google during indexing, i.e. that they are present in the search engine's database.

This tool also informs you of errors and warnings encountered when analysing your pages, such as :

    • Browsing errors (server not available, page not found, etc.),
    • Content problems (duplicates, insufficient text, etc.),
    • Problems with the "noindex" tag (which deliberately prevents a page from being indexed).

3. Sitemaps

To make Google's work easier and to clearly show it the architecture of your website and the pages to be indexed, we recommend that you create a sitemap and submit it to Search Console.

To do this, go to the "Sitemaps" tab and provide the URL of your XML file hosted on your server.

4. User experience on mobile

Nowadays, mobile compatibility is essential to guarantee a high level of service. user experience and improve the referencing of a website.

Google Search Console has a section dedicated to evaluating usability and monitoring technical problems encountered on mobile. In the event of a problem (illegible text, links too close together, etc.), the tool will provide you with recommendations for resolving these issues and improving the experience of your visitors.

5. Links to your site

The backlinksor inbound links to your site, are an important criterion for referencing.

In this section, Google Search Console will show you the websites linking to yours, as well as the number of links and the pages concerned.

This can help you identify potential partners, track your online popularity and detect any undesirable links.

Beyond these core features, there are many other options and data available in Google Search Console to help you track, analyse and optimise your online presence.

Feel free to explore its various sections to make the most of this indispensable tool.

blank Digital Performance Accelerator for SMEs