The keys to successful international SEO: languages and keywords

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The choice of languages and keywords in SEO International


Conquering international markets is a major challenge for many companies.

To achieve this mission, the SEO strategy must be adapted and optimised, taking into account the specific linguistic and cultural characteristics of the various target countries.

In this article, we take a look at the 10 essential points for mastering the choice of languages and keywords in international SEO.

choice of languages and keywords

1. Identify high-potential markets

First of all, it is crucial to carry out a preliminary study the different geographical areas in which the company wishes to develop its business. The information gathered will make it possible to determine which markets offer the greatest potential for growth, and therefore where to focus international SEO efforts.

2. Analysing the competition

Le benchmark competitive is an important step in assessing current practices in target markets and identifying opportunities to be seized. This analysis will also enable us to detect any gaps in existing content and put in place an effective differentiation strategy.

3. Choose the languages you prefer

Once the priority markets have been identified, it's time to select the most appropriate most relevant languages to optimise referencing at international level. The country's official language is obviously the preferred choice, but it may also be worth considering other languages widely spoken in the geographical area concerned, especially in multilingual countries.

4. Carry out an in-depth semantic audit

Le choice of keywords must be given particular attention when it comes to optimising SEO for several languages and several markets. This involves carrying out an in-depth semantic audit to determine which terms are the most sought-after in each target language and to assess their potential in terms of SEO traffic.

5.1 Searching for keywords in each language

To find the most appropriate keywords for each of your target markets, you need to carry out a language-specific search. The terms used by Internet users are not necessarily the same from one country to another, even when the language is the same: we can therefore talk about the "localisation" of natural referencing.

5.2 Comparison of keywords between different languages

As part of this stage, don't hesitate to compare the keywords selected for each language in order to detect similarities and differences. This could help you refine your list of terms to target and adapt your content accordingly.

6. Adapting content to target markets

Of course, simply translating content to make it relevant in a new language is not enough: it is important to adapting it to cultural specificities of the country concerned. This adaptation must be made both to the text (regional expressions, professional jargon, etc.) and to the images or interactive elements used on the site. website.

7.1 Avoiding duplication of translated content

Search engines penalise duplicate content, which can have a negative impact on your site's visibility. To avoid this problem, make sure that each language version of your pages has its own unique contentoriginal and high quality.

7.2 Using hreflang and lang tags

Correct implementation of these two tags will enable search engines to understand which content is aimed at which audience. audienceand display the correct language version to the target audience. The hreflang tag tells Google what different content is available in different languages, while the lang tag specifies the language used for a given piece of content.

8. Measuring the impact of international SEO actions

To keep a close eye on the results of your referencing strategy multilingual, it is essential to put in place appropriate performance indicatorssuch as the conversionposition in the search engine results pages and the traffic generated by the targeted keywords.

9. Adjust and continually improve your international SEO strategy

Finally, international SEO is an ongoing process, requiring constant improvement in line with changes in markets, technologies and Internet user behaviour. Don't neglect this stage if you want to ensure the success of your international expansion!

10. Draw up a long-term strategic plan

The development of your international digital presence must be part of a comprehensive a coherent overall strategy. So take the time to draw up a real action plan, which will help you to structure your efforts and achieve your goals more effectively.

In conclusionIt is important to stress the importance of the choice of languages and key words to optimise the scope and effectiveness of your international SEO. And don't forget to pay particular attention to the cultural specificities of your target markets, to maximise your chances of success.

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