The world of Instagram: from its origins to its current popularity

by our Digital Agency and Social Media Agency Optimize 360


In the world of social networking, Instagram has set itself apart and established itself as a benchmark.

With a concept that combines simplicity and efficiency, this application has won over fans of photo and video sharing.

Instagram

What is Instagram?

Instagram is a mobile application which allows users to share photos and videos with their community. Created in 2010, the platform has evolved over time to offer ever more features and appeal to an ever-growing audience.

Definition of Instagram

The principle behind Instagram is simple: it's a photo and video sharing service on which members can publish visual content and make it available to their subscribers. Its success lies in the ability to easily retouch images using built-in filters, as well as the wide range of content offered by users.

How Instagram works

To use Instagram, simply download the application onto your smartphone and create a user account. Once you've registered, you can start customising your profile and looking for people to follow to add to your feed. Whether it's a holiday photo, a recipe, a selfie or a cat video, there's something for everyone, and users can easily navigate between the different posts thanks to an intuitive interface.

The history of Instagram

Instagram wasn't always the social network with millions of users that it is today. Here's a look back at its origins and how it has evolved since its creation in 2010.

The birth of Instagram

It all began in October 2009 when Kevin Systrom, an American engineer, created Burbna photo-sharing service for smartphones. This embryonic version of Instagram was conceived as a visual complement to another popular social network at the time, Foursquare. Mike Krieger quickly became passionate about the project and joined the venture, helping to develop Burbn.

The two men finally decided to turn their original idea around and devote themselves exclusively to developing a new application dedicated to photo sharing. This new concept will be called InstagramIt's a combination of the words "instant" (for the speed of sharing) and "telegram" (in reference to the old ways of communicating through photography).

The dazzling success of Instagram

On 6 October 2010, the Instagram application was launched on the App Store. It quickly caught on with internet users, reaching one million users in just two months. The simplified publication of retouched photos with integrated filters quickly won over a predominantly young audience.

In 2012, when the application had just 13 employees and was barely 18 months old, the giant Facebook has announced its acquisition for a billion dollars. The merger will give Instagram the resources it needs to develop its potential and extend its reach.

The evolution of Instagram

Over the years, Instagram has been able to adapt to its users' expectations by gradually integrating new features. Initially reserved for the iOS platform, the application is now available on Android and Windows Phone.

The social network also offers the possibility of sharing short videosand later to create StoriesThis is ephemeral content that disappears after 24 hours. What's more, users can now make purchases directly from the application thanks to the Shopping.

Instagram has also diversified its offering with new complementary applications such asHyperlapse (for accelerated video) or Layout (to master the art of photo collage).

Instagram today: key figures and audiences

Since its inception, Instagram has gone from strength to strength, establishing itself as one of the major players on the digital landscape.

Key figures

    • Instagram passed the one billion monthly active users mark in 2018, with more than half of them logging on every day.
    • The application has more than 500 million Stories published every day.
    • More than 95 million photos and videos are shared on the platform every day.

The Instagram audience

A firm favourite with the younger generation, Instagram mainly attracts 18-34 years oldwhich alone account for almost 60% of users. In geographical terms, the application is enjoying considerable success in the United States, but also in Europe, the Middle East and Asia.

A genuine communication tool for individuals, Instagram is also a valuable showcase for businesses, which are now using the network to promote their products and services to a very receptive audience.

Using Instagram wisely: tips and advice

To get the most out of your Instagram experience, you need to master a few basic rules:

  1. Customise your profile Choosing the right profile photo and biography will help you stand out from the crowd and make a good first impression.
  2. Use hashtags wisely The most important thing is to choose them wisely and not to overuse them.
  3. Interacting with your community Replying to comments, liking and sharing other publications will help you build loyalty with your customers. audience and create links with other users.

Beyond these essential principles, don't hesitate to explore the application to discover all its possibilities and join the great Instagram community!

What do you offer as a digital agency specialising in social network management?

We offer a full range of social network management services, including content creation, publication planning, ad management, monitoring and performance analysis.

Why is it important for my company to be active on social networks?

Social networks provide a platform for interacting with your target audience, raising brand awareness, promoting your products/services and generating leads.

Which social networks should I use for my business?

The choice of platforms depends on your target audience and your objectives. We'll help you identify the best platforms for your business.

How will you create content for my social networks?

We work with you to understand your brand and audience, then develop relevant and engaging content, including text, images and video.

Can you manage social network advertising for my company?

Yes, we can create, manage and optimise advertising campaigns on social networks to achieve your marketing objectives.

What is the recommended frequency of publication on social networks?

The frequency of publication varies depending on the platform, your audience and your objectives. We'll draw up a publication schedule tailored to your business.

How do you measure the results of your social network management?

We use analysis tools to track key performance indicators (KPIs) such as engagement, web traffic, conversions and return on investment (ROI).

Can I access my social network statistics at any time?

Yes, we will provide you with access to a dashboard so that you can monitor performance in real time.

What are the costs associated with your social network management services?

Costs vary depending on the scope of our services and your specific requirements. We will provide you with a personalised quote after an initial consultation.

How can I start working with your agency?

You can contact us via our website or by telephone to arrange an initial consultation.

We'll discuss your needs and develop a plan tailored to your business.

Our main agencies specialising in Social Networks

Social Media Agency Paris Optimize 360

Our Social Media Agency Paris was the first to be created in 2012 by its founder Frédéric POULET.

The team of Paris SEO experts is divided into several geographical sectors:

 

Social Media Agency Lyon Optimize 360

Optimize 360 is also present throughout the Rhône Alpes region. With its

Social Media Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

Social Media Agencies Switzerland Optimize 360

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Social Media Agencies Bordeaux Optimize 360

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Agence Social Metz Nancy Optimize 360

Optimize 360 is present throughout the Grand Est region of France

Paris Digital Agency Optimize 360

Our Paris Digital Agency is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

 

Lyon Digital Agency Optimize 360

Optimize 360 is also present throughout the Rhône Alpes region. With its

Digital Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

Digital Agencies Switzerland Optimize 360

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Bordeaux South Aquitaine Digital Agency Optimize 360

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Agence Digitale Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

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