Optimize 360 WooCommerce Agency

Optimize 360 is a Woocommerce agency that enables you to develop high-performance and efficient Wordpress E-Commerce sites.

Our expertise tells us that it's perfectly possible to run very nice online shops with this technology, and that before you consider switching to the 'Rolls' of E-Commerce, Wordpress + WooCommerce can do the job for medium-sized online shops.

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Optimize 360 WooCommerce agency for ECommerce websites

What is WooCommerce for Wordpress?

WooCommerce is an open source Wordpress extension that lets you create an online shop directly in the WordPress CMS.

This is one of the flagship Wordpress Ecommerce extensions (or plugins).

Among other things, it allows you to:

manage a product catalogue to put online

Plug and link payment systems (credit cards, bank accounts, Paypal, Stripe, etc.)

The ability to manage stocks

Provide online sales statistics for your Wordpress E-Boutique

WooCommerce also offers a number of customisation options for online sales under Wordpress, allowing you to personalise your website even further using the WooCommerce theme or the Divi WooCommerce module.

What are the advantages of WooCommerce for Wordpress?

The first undeniable advantage is that you can switch quite easily from a classic wordpress showcase site to an online sales site, without necessarily having to start from scratch.

This presupposes, however, that the original site is not too far removed from E-Commerce codes, even if creating a shop is fairly easy in itself.

If physical products have already been imported as part of a range presentation, they will be fairly easy to transpose into a product catalogue for online sales.

If you already have a Wordpress site, creating an e-commerce site may be the best way to move on to online marketing.

The price advantage is therefore a major asset

Updates will be more or less the same as on your previous wordpress version, with the addition of updates for this plugin.

In short, it's probably the ideal solution if you don't want to transform and change everything.

Can I create a custom WooCommerce website?

In fact, the question comes down to "can you create a bespoke wordpress site"?

In absolute terms, the answer is yes, as long as the webmaster knows how to code, work with CSS and adapt the Wordpress site theme and its modules.

But in general, if you choose Wordpress at the outset, it's not necessarily to go for ultra-customisation, but on the contrary to take advantage of ergonomics that are fairly close to an attractive theme and/or visually close to the ideal version you have in mind.

When it comes to adapting the graphic charter and visual identity, that's not really a problem.

The real fundamental issue will be the ability to interface with third-party management systems.

E-Commerce sites are often the "receptacle" for incoming leads and customers, but these same sites can be interfaced with a number of peripheral systems (CRM, ERP, sales software, stock management software, etc.).

It is perhaps on these criteria that you should judge whether Wordpress / WooCommerce are the most appropriate for these integration issues, or whether you should opt for dedicated E-Commerce systems (such as Prestashop / Magento).

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Does a Wordpress WooCommerce site perform as well as a Prestashop / Magento site?

It all depends on what you're talking about.

SEO performance

Wordpress has already proved its worth in terms of SEO, as this CMS is clearly dedicated to content creation.

If we look at the 'long tail SEO' aspect, SEOs will undoubtedly prefer to work with wordpress, which will give them and the appropriate plugins (Yoast SEO, Rank Math), blogs that are perfectly suited to the long tail digital strategy.

However, Prestashop and Magento have developed their solutions considerably over the last few years, and with a little mastery can manage SEO in a fairly effective way.

Web marketing performance

From a web marketing point of view, the integration of dedicated plugins, and in particular those linked purely to E-Commerce aspects, plugin shops now offer a wide range of tools enabling you to compete with dedicated E-Commerce CMSs such as Prestashop or Magento.

Pure E-Commerce performance

As with Web Marketing, the Woocommerce developers provide numerous tools for improving conversion rates and modules linked to sales efficiency. Here again, the Wordpress ecommerce module is on a par with its purely ecommerce competitors, Magento and Prestashop.

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