Digital strategy for a dental clinic: a successful opening in Geneva

This dental clinic was opened in mid-2020, right in the middle of the COVID crisis.

Established in a brand new district of Geneva, the challenge was to develop the reputation of the establishment and attract patients who already had their habits elsewhere.

The aim was first to win over a local clientele and then to expand to Geneva city centre.

Mission statement:

• Defining the dental clinic's digital strategy for acquiring new customers
• Generate regular appointment bookings using Google and social networks
• Complete schedules according to priorities and available personnel
• Achieving ambitious turnover and profitability targets
• Position the clinic as a recognised player in the Swiss market

• Creation of a website optimised for SEO and user experience

• Development of a local and regional referencing strategy

• Targeting relevant keywords, checking SEO tags and optimising content

• Writing "long tail" blog articles to gain positions on competitive keywords such as "dental emergency", "orthodontics", and "dentist geneva", among many others

• Advertising: management of around ten Google Ads campaigns according to priorities: Search, Performance Max, Youtube
• Professional notice management 
• Promotion of social networks, in particular Facebook and Instagram

The launch of the clinic was a great success, despite the difficult environment. The objectives set were achieved thanks to professional work with the customer.

More than 20 people are currently employed: dentists, hygienists, dental assistants and receptionists.

The clinic is number 1 in its neighbourhood in Geneva and is expanding steadily.

Developing a 360-degree digital strategy was clearly a key success factor for the launch.

If you are opening a new business, our advice is to be accompanied by an agency that is familiar with the specific issues surrounding healthcare. Contact us if you have any questions.