Content Curation en SEO: Descubre los puntos clave

por nuestro Agencia SEO Optimizar 360

Conservación de contenidos


En un mundo en el que Internet está inundado de contenidos, cada vez resulta más difícil encontrar información pertinente y fiable.

Aquí es donde entra en juego la curación de contenidos para ayudarle con su referencias natural (SEO).

Pero, ¿qué es el Content Curation en SEO y cómo puedes utilizarlo para mejorar la visibilidad de tu sitio? sitio web ?

En este artículo, exploraremos los aspectos esenciales de la curación de contenidos para una empresa de éxito en 10 puntos. Estrategia SEO con éxito.

Conservación de contenidos

1. Definición: ¿Qué es la selección de contenidos?

Le Conservación de contenidos es un método para investigar, recopilar, organizar y compartir los mejores contenidos existentes sobre un tema concreto, con el objetivo principal de facilitar una mejor comprensión del mismo. experiencia del usuario Internautas que han buscado este tema en buscadores como Google.

Esta práctica también le permite enriquecer el contenido ofrecido en su blog o sitio web teniendo en cuenta la optimización para motores de búsqueda (SEO).

2. ¿Por qué utilizar la selección de contenidos para SEO?

  • Reducir la carga de trabajo : Crear contenidos originales puede ser costoso en tiempo y recursos. La curación de contenidos permite rellenar los huecos entre publicaciones originales, aumentando la frecuencia de los nuevos contenidos publicados en línea.
  • Autoridad y experiencia : Al compartir regularmente contenidos relevantes seleccionados de fuentes reconocidas, su sitio web puede ganar credibilidad y establecer una reputación de experto en su campo.
  • Audiencia más amplio : Al compartir contenidos de calidad de otros sitios web o blogs, puede llegar a un nuevo público potencialmente interesado en el tema que usted aborda.

3. Habilidades necesarias para la curación de contenidos

Para garantizar que el Content Curation sea eficaz y beneficioso para el SEO, es importante dominar ciertas habilidades:

  1. Analizar laaudiencia y sus necesidades de información
  2. Conocer lo mejor fuentes de información, incluyendo expertos y los principales actores del sector
  3. Dominar las herramientas de búsqueda de informaciónPor ejemplo, los motores de búsqueda, las redes sociales, los canales RSS, etc.
  4. Descifrar la información con rapidez y eficacia para seleccionar la información pertinente
  5. Formatear y presentar elinformación optimizados para los motores de búsqueda (SEO).

4. Los distintos tipos de contenidos que se pueden compartir

La curación de contenidos puede aplicarse a distintos tipos de formatos de contenidos, como :

  • Blog o artículos de prensa
  • Vídeos y podcasts
  • Infografías y otros elementos visuales informativos
  • Casos prácticos y testimonios de clientes
  • Guías prácticas y tutoriales

5. ¿Cómo selecciono los contenidos que quiero compartir?

Para que un contenido sea mejorado por una estrategia de Content Curation en SEO, debe cumplir los siguientes criterios:

  1. Ser útil pertinentes para el público destinatario: estos contenidos deben satisfacer una necesidad o resolver un problema que su público esté experimentando.
  2. Ser un calidad irreprochable Asegúrate de comprobar cuidadosamente las fuentes de la información que compartes y ten en cuenta la credibilidad y autoridad de la fuente, así como la calidad editorial del contenido.
  3. Proporcione valor añadido : Elija contenidos que complementen sus propias creaciones, ofreciendo nuevos puntos de vista, análisis en profundidad o consejos de expertos en su campo.
  4. Sintonice con su línea editorial Antes de compartir un artículo en su sitio web o blog, asegúrese de que se corresponde con el tema, el tono y los objetivos de su estrategia de marketing.

6. Herramientas de curación de contenidos para SEO

Para facilitar la búsqueda y organización de los contenidos que se van a compartir, existen una serie de herramientas que simplifican y automatizan determinadas fases del proceso de Content Curation:

  • Agregadores de contenidos (por ejemplo, Feedly)
  • Herramientas de seguimiento especializadas (por ejemplo, Scoop.it)
  • Plugins SEO para mejorar la presentación de la información y optimizar la referenciación natural (por ejemplo, : Yoast).

7. Presentar los contenidos de forma optimizada para SEO

Para aprovechar al máximo las ventajas SEO de la Content Curation, es esencial trabajar la presentación de la información seleccionada, en particular mediante :

  1. Optimizar las palabras clave utilizadas en las etiquetas , , , ...</li> <li>Estructuración del texto con títulos (H1, H2, H3) y párrafos (<p>) coherentes y pertinentes.</li> <li>Destacar elementos importantes con etiquetas <strong></li> </ol> <h2>8. Animar a su comunidad a compartir contenidos</h2> <p>Además de publicar regularmente contenidos en su sitio web o blog, no olvide compartir sus hallazgos en las redes sociales e interactuar con su público para fomentar los comentarios y reforzar su marca. <a href="https://www.optimize360.fr/es/agence-ereputation-entreprises/">e-reputación</a>.</p> <h2>9. Medición de los resultados de su estrategia de Content Curation en términos de SEO</h2> <p>Para evaluar la eficacia de su estrategia de Content Curation, le recomendamos que utilice herramientas de análisis y seguimiento como <a href="https://www.optimize360.fr/es/definicion/google-analytics/">Google Analytics</a>que puede utilizarse para medir :</p> <ol> <li>Aumente el tráfico de su sitio web</li> <li>Retención y tiempo de permanencia de los visitantes en su sitio web</li> <li>El número de interacciones (comparticiones, comentarios, etc.) generadas por el contenido compartido.</li> </ol> <h2>10. Adapte su estrategia en función de los resultados obtenidos</h2> <p>Una vez analizado el impacto de su enfoque de curación, no dude en adaptarlo en función de los resultados obtenidos: amplíe sus fuentes, mejore la presentación o la calidad de los contenidos seleccionados, aumente la participación en las redes sociales, etc.</p> <p>En resumen, la crianza de contenidos en SEO sigue siendo un medio importante para optimizar su negocio. <a href="https://www.optimize360.fr/es/360-seo-agency/">estrategia de referenciación</a> al tiempo que añade valor para su público. 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La aceptación de estas tecnologías nos permitirá a nosotros y a nuestros socios procesar datos personales como el comportamiento de navegación o identificaciones únicas (IDs) en este sitio y mostrar anuncios (no-) personalizados. No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.</p><p>Haz clic a continuación para aceptar lo anterior o realizar elecciones más detalladas. Tus elecciones se aplicarán solo en este sitio. Puedes cambiar tus ajustes en cualquier momento, incluso retirar tu consentimiento, utilizando los botones de la Política de cookies o haciendo clic en el icono de Privacidad situado en la parte inferior de la pantalla.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funcional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funcional</span></label> </span> Siempre activo </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">El almacenamiento o acceso técnico es estrictamente necesario para el fin legítimo de permitir el uso de un servicio específico solicitado explícitamente por el abonado o usuario, o con el único fin de transmitir una comunicación a través de una red de comunicaciones electrónicas.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferencias</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferencias</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">El almacenamiento o acceso técnico es necesario para el fin legítimo de almacenar preferencias no solicitadas por el abonado o usuario.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Estadísticas</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Estadísticas</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Almacenamiento o acceso técnico utilizado exclusivamente con fines estadísticos.</span> <span class="cmplz-description-statistics-anonymous">Almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. En ausencia de una citación judicial, cumplimiento voluntario por parte de su proveedor de servicios de Internet o registros adicionales de un tercero, la información almacenada o recuperada con este único fin no puede utilizarse generalmente para identificarle.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">El almacenamiento o acceso técnico es necesario para crear perfiles de usuario con el fin de enviar publicidad, o para seguir al usuario en un sitio web o en varios sitios web con fines de marketing similares.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Estadísticas</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Características</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Administrar opciones</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Gestionar los servicios</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Gestionar {cuenta_vendedores} proveedores</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Leer más sobre estos propósitos</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Acepte</button> <button class="cmplz-btn cmplz-deny">Desechos</button> <button class="cmplz-btn cmplz-view-preferences">Gestionar las opciones</button> <button class="cmplz-btn cmplz-save-preferences">Guardar preferencias</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Gestionar las opciones</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{título}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Gestión del consentimiento</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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