Encuentre y optimice palabras clave para su sitio web

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A través de nuestra Agencia SEO Optimizar 360

¿Cómo se encuentran las palabras clave en un sitio?


En este artículo, vamos a mostrarle cómo encontrar palabras clave para su sitio para mejorar su SEO.

Estas palabras clave permitirán a los motores de búsqueda como Google clasificar su sitio en los resultados de búsqueda en función de su relevancia.

encontrar palabras clave

1. Analice el código fuente de su sitio web

Empiece por examinar el código fuente de su sitio web. Para ello, basta con hacer clic con el botón derecho del ratón en la página de inicio del sitio y seleccionar "Mostrar código fuente de la página" o "Inspeccionar elemento", según el navegador que utilice.

En el código fuente, busque las etiquetas META y la etiqueta </strong> y <strong><h1></strong>. Estos elementos suelen dar una buena indicación de las principales palabras clave utilizadas en cada página.</p> <h3 style="padding-left: 40px;"><span id="Analyse_du_texte_de_votre_site">Análisis del texto de su sitio web :</span></h3> <p style="padding-left: 40px;">El contenido editorial de su sitio también es una mina de información sobre sus posibles palabras clave. Cuando analice el texto, tenga en cuenta las expresiones y términos que utiliza con frecuencia.</p> <p style="padding-left: 40px;">Para ello, puede utilizar una herramienta de análisis de texto para identificar las palabras y frases que aparecen con más frecuencia. Este método le proporcionará una lista de palabras clave potenciales basadas en el contenido ya presente en su sitio web.</p> <h2><span id="2_Trouver_des_mots-cles_a_laide_doutils_en_ligne">2. Encontrar palabras clave utilizando herramientas en línea</span></h2> <p>Existen varias herramientas en línea que pueden ayudarle a optimizar sus palabras clave. He aquí algunas de ellas:</p> <ul> <li>Google <a href="https://www.optimize360.fr/es/definicion/planificador-de-palabras-clave/">Planificador de palabras clave</a> Este <a href="https://www.optimize360.fr/es/definicion/anuncios-de-google/">Anuncios Google</a> (antes AdWords) es muy útil para la <a href="https://www.optimize360.fr/es/definicion/busqueda-de-palabras-clave/">búsqueda de palabras clave</a>. Le permite descubrir nuevas ideas de palabras clave gracias a un análisis en profundidad de los términos de búsqueda más populares en su campo de actividad. También proporciona datos sobre la <a href="https://www.optimize360.fr/es/definicion/volumen-de-busqueda/">volumen de búsqueda</a> y tendencias, para evaluar su relevancia para su sitio.</li> <li><a href="https://www.optimize360.fr/es/definicion/majestic-seo/">Majestic SEO</a> Indexación de enlaces: se trata de una herramienta de pago que proporciona información detallada sobre los enlaces entrantes y salientes y sobre las páginas indexadas entre un gran número de sitios web. Es especialmente útil para encontrar palabras clave analizando la estructura de los enlaces internos y externos.</li> <li><a href="https://www.optimize360.fr/es/definicion/semrush/">SEMrush</a> SEMrush es una de las herramientas más utilizadas por los profesionales del SEO, y también es una herramienta de pago por clic. Proporciona información precisa sobre los competidores, las principales palabras clave y las tendencias del tráfico orgánico. También puede ofrecerle sugerencias de palabras clave basadas en la temática de su sitio.</li> <li><a href="https://www.optimize360.fr/es/definicion/spyfu/">SpyFu</a> SpyFu es una herramienta de pago que le permite analizar las tendencias del mercado y las tácticas y estrategias publicitarias empleadas por sus competidores. También proporciona una lista de palabras clave que puedes utilizar para mejorar tu propio SEO.</li> </ul> <h2><span id="3_Analyser_les_mots-cles_de_vos_concurrents">3. Analice las palabras clave de sus competidores</span></h2> <p>Analizando las palabras clave utilizadas por sus competidores, puede obtener información valiosa sobre su estrategia e identificar oportunidades para mejorar la suya. Tómese su tiempo para navegar por los sitios web de sus competidores y analizar su código fuente para detectar las palabras clave que utilizan.</p> <p>También puede aprovechar las herramientas mencionadas anteriormente (Majestic SEO, SEMrush o Spyfu) para ver cuáles son las posiciones de sus competidores en determinados sitios clave. <a href="https://www.optimize360.fr/es/definicion/palabras-clave/">palabras clave</a> y orientar mejor su propia estrategia SEO.</p> <h2><span id="4_Utiliser_les_reseaux_sociaux_pour_trouver_des_mots-cles">4. Utilizar las redes sociales para encontrar palabras clave</span></h2> <p>Las redes sociales son una excelente fuente de información para determinar qué palabras clave utilizar. Observando las publicaciones y las interacciones entre usuarios de su campo de actividad, puede identificar tendencias y temas de interés para su público objetivo. <a href="https://www.optimize360.fr/es/360-seo-agency/herramientas-seo/publico-cualificado/">audiencia</a> objetivo.</p> <p>No olvides echar un vistazo a los hashtags populares relacionados con tu sector, que a menudo pueden contener ideas de palabras clave que explotar.</p> <h2><span id="5_Yooda_Insight_et_recherche_de_mots-cles_SEO">5. Yooda Insight e investigación de palabras clave SEO</span></h2> <p>Yooda Insight es otra eficaz herramienta online de análisis de palabras clave. Te permite realizar una auditoría completa de tu sitio web examinando diferentes aspectos como las palabras clave principales, las <a href="https://www.optimize360.fr/es/360-seo-agency/fuera-del-sitio/">vínculos de retroceso</a>metaetiquetas, etc. Con esta herramienta podrás comparar tu SEO con el de tus competidores y establecer estrategias para mejorar tus resultados.</p> <h2><span id="6Preparer_une_liste_des_mots-cles_trouves">6 - Preparar una lista de las palabras clave encontradas</span></h2> <p>Una vez que haya recopilado todas las palabras clave relevantes para su sitio web, es hora de organizarlas. Prepara una lista de las palabras clave principales y secundarias que quieres utilizar para el SEO de tu sitio web.</p> <p>Asegúrese de tener en cuenta el volumen de búsqueda y la competencia de cada una de ellas. Esto le ayudará a determinar en qué palabras clave debe centrarse.</p> <h3 style="padding-left: 40px;"><span id="Trouver_et_optimiser_les_mots-cles_pour_ameliorer_le_referencement_de_votre_site">Encuentre y optimice palabras clave para mejorar la clasificación de su sitio web:</span></h3> <p style="padding-left: 40px;">Ahora que ya tiene una lista de palabras clave para su sitio web, es el momento de integrarlas en su contenido. Asegúrate de utilizar estos términos de forma natural y coherente en todo el texto, sin sobreoptimizarlos, lo que puede perjudicar tu SEO.</p> <p>No olvide incluir sus palabras clave en la sección <a href="https://www.optimize360.fr/es/definicion/metaetiqueta/">Etiquetas META</a>títulos y <a href="https://www.optimize360.fr/es/definicion/url/">URL</a> de sus páginas web. El uso juicioso de las palabras clave es esencial para mejorar la clasificación de su sitio en los resultados de búsqueda y atraer más visitantes.</p></div></div></article></div></div></div></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff 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