Optimiza tus títulos y Hn para SEO: cómo mejorar la estructura en 10 puntos

A través de nuestra Agencia técnica de SEO Optimizar 360 

Estructura de valores y Hn


En el mundo de referencias natural (SEO), etiquetas de título y Balizas Hn desempeñan un papel fundamental para lograr un buen posicionamiento en los motores de búsqueda, tales como Google.

Estructurar bien estos elementos es esencial para atraer la atención tanto de los motores de búsqueda como de los usuarios de la web. Entonces, ¿cómo optimizar su uso?

He aquí nuestra guía práctica de 10 pasos.

estructura de los valores

1. Lo básico: entender las etiquetas title y Hn

Para empezar, debemos aclarar el definiciones de estos dos tipos de etiquetas:

  • La etiqueta del título : Se trata de un HTML </code> situado en la cabecera del código fuente de cada página web. Indica el nombre de la página o su tema principal. En Google, esta información se utiliza como texto sobre el que se puede hacer clic en los resultados de búsqueda.</li> <li><strong>Hn etiquetas :</strong> Se componen de etiquetas HTML <code><h1></code>, <code><h2></code>, <code><h3></code>... a <code><h6></code>. La n representa el nivel jerárquico de un subtítulo en relación con el título general de la página. Utilizadas correctamente, todas las etiquetas Hn ayudan a estructurar el contenido de forma coherente.</li> </ul> <h2>2. Tener en cuenta las palabras clave</h2> <p>La optimización de las etiquetas title y Hn comienza con la elección de las palabras clave adecuadas, que son el núcleo de la optimización natural de los motores de búsqueda. Debe seleccionar términos que se correspondan con el tema de su página y sus objetivos de SEO.</p> <h3 style="padding-left: 40px;">Palabras clave principales y secundarias</h3> <p style="padding-left: 40px;">Es necesario identificar :</p> <ol> <li style="list-style-type: none;"> <ol> <li>A <strong><a href="https://www.optimize360.fr/es/360-seo-agency/seo-semantico/estrategia-de-palabras-clave/">palabra clave</a> principal</strong>directamente vinculada al contenido de la página. Debe insertarse en la etiqueta title y en la etiqueta <code><h1></code>.</li> <li><strong>Varias palabras clave secundarias</strong>para mejorar el impacto en el posicionamiento. Se utilizarán en particular en <code><h2></code> y <code><h3></code>.</li> </ol> </li> </ol> <h2>3. Crear una etiqueta de título eficaz</h2> <p>Para maximizar la atención de los motores de búsqueda y los usuarios de Internet, la etiqueta del título debe :</p> <ul> <li><strong>Ser único</strong> Cada página de su sitio debe tener un título diferente.</li> <li><strong>Sea conciso</strong> La longitud óptima de un título oscila entre 50 y 70 caracteres.</li> <li><strong>Integrar la palabra clave principal</strong>preferiblemente al principio del texto.</li> </ul> <h2>4. No descuide el aspecto editorial</h2> <p>Aunque el objetivo sea<a href="https://www.optimize360.fr/es/360-seo-agency/">mejorar la referenciación</a>Las etiquetas title y Hn también influyen en los lectores. Un texto bien escrito puede causar impresión:</p> <ul> <li>A <strong>interés</strong> de los internautas.</li> <li>A <strong>lealtad</strong> gracias a un contenido claro y estructurado.</li> </ul> <h3 style="padding-left: 40px;">Redactar titulares pegadizos</h3> <p style="padding-left: 40px;">Intente jugar con las emociones, despertar la curiosidad u ofrecer una solución concreta a un problema al que se enfrenta su objetivo.</p> <h2>5. Jerarquización de las etiquetas Hn</h2> <p>Para estructurar su contenido con claridad, debe utilizar las distintas etiquetas Hn en un orden lógico y respetar su jerarquía:</p> <ol> <li><strong>En <h1></strong> debe utilizarse una sola vez por página y corresponde al título principal.</li> <li><strong>Las etiquetas <h2></strong> se utilizan para definir las secciones principales del contenido.</li> <li><strong>Las etiquetas <h3></strong> se utilizan para dividir los elementos contenidos en sus secciones principales, y así hasta <h6> si es necesario.</li> </ol> <h2>6. Inserción de palabras clave en etiquetas Hn</h2> <p>Para aumentar el impacto en el posicionamiento, recuerde incluir palabras clave secundarias en el <code><h2></code> y <code><h3></code>. Esto garantiza la coherencia entre los distintos niveles de contenido, al tiempo que indica a los motores de búsqueda la relevancia global de su página.</p> <h2>7. Armonización del estilo de las etiquetas Hn</h2> <p>Los títulos y subtítulos deben ser fáciles de leer para sus visitantes y facilitarles la navegación por su sitio. Para ello:</p> <ul> <li><strong>Utilizar un estilo de escritura similar</strong> para todas sus etiquetas Hn: tono, vocabulario, longitud...</li> <li><strong>Evite utilizar textos demasiado largos</strong> en sus etiquetas Hn, en aras de la claridad y la legibilidad.</li> </ul> <h2>8. Adaptación de las etiquetas Hn al contexto</h2> <p>No todas las páginas requieren el uso de todos los niveles de etiquetas Hn. Adáptese al contenido y al contexto de su página para determinar qué niveles son los más apropiados.</p> <h2>9. Uso de etiquetas Hn para facilitar la navegación</h2> <p>Facilite el acceso a sus contenidos proporcionando un índice con anclas HTML que enlacen a las distintas secciones de su página. De este modo, los lectores podrán acceder rápidamente a la información que les interese.</p> <h2>10. Audite periódicamente su estructura de valores y Hn</h2> <p>Para mantener una estructura optimizada, es aconsejable comprobar periódicamente la pertinencia y coherencia de las etiquetas Hn. Esto puede hacerse manualmente o utilizando herramientas de auditoría SEO.</p> <p>Siguiendo estos pasos, dispondrá de una base sólida para optimizar la estructura de los títulos y Hn de su <a href="https://www.optimize360.fr/es/360-seo-agency/">sitio web</a>. Nunca se repetirá lo suficiente: el SEO de calidad se basa en una multitud de factores, de los cuales el contenido es uno de los pilares principales.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div class="gdlr-core-pbf-section-container gdlr-core-container clearfix"><div class="gdlr-core-pbf-column gdlr-core-column-60 gdlr-core-column-first" id="gdlr-core-column-1" style="z-index: 9999999 ;"><div class="gdlr-core-pbf-column-content-margin gdlr-core-js gdlr-core-move-up-with-shadow" style="box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -moz-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; -webkit-box-shadow: 2px 2px 12px rgba(0, 0, 0,0.2) ; margin: 0px 20px 30px 20px;padding: 30px 20px 20px 20px;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;"><div class="gdlr-core-pbf-background-wrap" style="background-color: #ffffff ;border-radius: 15px 15px 15px 15px;-moz-border-radius: 15px 15px 15px 15px;-webkit-border-radius: 15px 15px 15px 15px;border-width: 0px 0px 7px 0px;border-color: #f15b3d ;border-style: solid ;"></div><div class="gdlr-core-pbf-column-content clearfix gdlr-core-js"><div class="gdlr-core-pbf-element"><div class="gdlr-core-title-item gdlr-core-item-pdb clearfix gdlr-core-left-align gdlr-core-title-item-caption-top gdlr-core-item-pdlr"><div class="gdlr-core-title-item-title-wrap"><h2 class="gdlr-core-title-item-title gdlr-core-skin-title" style="font-size: 25px ;font-weight: 600 ;letter-spacing: 0px ;text-transform: none ;color: #f15b3d ;" >Lea también sobre SEO técnico<span class="gdlr-core-title-item-title-divider gdlr-core-skin-divider"></span></h2></div></div></div><div class="gdlr-core-pbf-element"><div class="gdlr-core-text-box-item gdlr-core-item-pdlr gdlr-core-item-pdb gdlr-core-left-align" style="padding-bottom: 10px ;"><div class="gdlr-core-text-box-item-content" style="text-transform: none ;"><table dir="ltr" border="1" cellspacing="0" cellpadding="0" data-sheets-root="1"> <colgroup> <col width="734" /></colgroup> <tbody> <tr> <td data-sheets-value="{"1":2,"2":"Comment faire une Analyse de Crawl en SEO ?"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/analyse-de-crawl/"><a class="in-cell-link" href="https://www.optimize360.fr/es/360-seo-agency/seo-tecnico/analisis-de-rastreo/" target="_blank" rel="noopener">¿Cómo se realiza un análisis de rastreo SEO?</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Maillage Interne SEO : les 10 étapes clés"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/maillage-interne/"><a class="in-cell-link" href="https://www.optimize360.fr/es/360-seo-agency/seo-tecnico/redes-internas/" target="_blank" rel="noopener">Malla SEO interna: los 10 pasos clave</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Balisage SEO : les 10 étapes clés"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/balisage-seo/"><a class="in-cell-link" href="https://www.optimize360.fr/es/360-seo-agency/seo-tecnico/marcado-seo/" target="_blank" rel="noopener">Etiquetado SEO: los 10 pasos clave</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Qu'est-ce qu'un Audit SEO Technique ?"}" data-sheets-formula="=LIEN_HYPERTEXTE(R[0]C[-5];R[0]C[-1])" data-sheets-hyperlink="https://www.optimize360.fr/agence-seo-360/seo-technique/audit-seo-technique/"><a class="in-cell-link" href="https://www.optimize360.fr/es/360-seo-agency/seo-tecnico/auditoria-tecnica-seo/" target="_blank" rel="noopener">¿Qué es una auditoría técnica SEO?</a></td> </tr> <tr> <td data-sheets-value="{"1":2,"2":"Comment optimiser la structure des Titres et Hn en SEO ? 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No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.</p><p>Haz clic a continuación para aceptar lo anterior o realizar elecciones más detalladas. Tus elecciones se aplicarán solo en este sitio. Puedes cambiar tus ajustes en cualquier momento, incluso retirar tu consentimiento, utilizando los botones de la Política de cookies o haciendo clic en el icono de Privacidad situado en la parte inferior de la pantalla.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funcional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funcional</span></label> </span> Siempre activo </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">El almacenamiento o acceso técnico es estrictamente necesario para el fin legítimo de permitir el uso de un servicio específico solicitado explícitamente por el abonado o usuario, o con el único fin de transmitir una comunicación a través de una red de comunicaciones electrónicas.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferencias</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferencias</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">El almacenamiento o acceso técnico es necesario para el fin legítimo de almacenar preferencias no solicitadas por el abonado o usuario.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Estadísticas</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Estadísticas</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Almacenamiento o acceso técnico utilizado exclusivamente con fines estadísticos.</span> <span class="cmplz-description-statistics-anonymous">Almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. En ausencia de una citación judicial, cumplimiento voluntario por parte de su proveedor de servicios de Internet o registros adicionales de un tercero, la información almacenada o recuperada con este único fin no puede utilizarse generalmente para identificarle.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">El almacenamiento o acceso técnico es necesario para crear perfiles de usuario con el fin de enviar publicidad, o para seguir al usuario en un sitio web o en varios sitios web con fines de marketing similares.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Estadísticas</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Características</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Administrar opciones</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Gestionar los servicios</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Gestionar {cuenta_vendedores} proveedores</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Leer más sobre estos propósitos</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Acepte</button> <button class="cmplz-btn cmplz-deny">Desechos</button> <button class="cmplz-btn cmplz-view-preferences">Gestionar las opciones</button> <button class="cmplz-btn cmplz-save-preferences">Guardar preferencias</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Gestionar las opciones</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{título}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Gestión del consentimiento</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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