10 pasos clave para mejorar su búsqueda orgánica

A través de nuestra Agencia SEO Optimizar 360 

10 pasos para mejorar la búsqueda orgánica


Estar bien posicionado en los resultados de los motores de búsqueda es esencial para atraer el máximo número de visitantes a su sitio web. Este artículo de 10 pasos le muestra cómo optimizar eficazmente la búsqueda orgánica para aumentar el tráfico y la visibilidad de su sitio web. sitio web.

 

investigación ecológica

La importancia de la búsqueda orgánica en la SEO

La mayor parte del tráfico de Internet procede de motores de búsqueda como Google.

Ofrecen a los internautas una lista de sitios pertinentes en función de sus consultas. Por tanto, es esencial que los propietarios de sitios trabajen en su referenciación natural o SEO (optimización para motores de búsqueda)para maximizar su visibilidad y atraer a un público cualificado.

Paso 1: Defina su estrategia

Para empezar, piense en sus objetivos y desarrolle una estrategia para alcanzarlos. Identifique las palabras clave pertinentes e/vinculadas a su sector de actividad y a su audiencia a continuación, determine quiénes son sus competidores en este campo.

Paso 2: Optimice su sitio web

Utilice las etiquetas HTML adecuadas

El uso de etiquetas específicas permite a los motores de búsqueda comprender el contenido y, por tanto, posicionar mejor su sitio. Es esencial estructurar su sitio utilizando las ,</strong>y <strong><h1> à <h6></strong>.</p> <h3 style="padding-left: 40px;">Mejore la velocidad de carga de su sitio web</h3> <p style="padding-left: 40px;">La velocidad de carga es un criterio importante para optimizar su referenciación natural. Por eso, comprima las imágenes, utilice cachés de servidor y optimice las hojas de estilo. <a href="https://www.optimize360.fr/es/definicion/css/">CSS</a> para mejorar<a href="https://www.optimize360.fr/es/definicion/ux/">experiencia del usuario</a>.</p> <h2>Paso 3: Escribir contenidos de calidad</h2> <p>El contenido es un elemento clave del SEO. Para atraer a los internautas y a los motores de búsqueda, debe ser único, pertinente y actualizarse con regularidad. Asegúrese de utilizar las palabras clave adecuadas en sus títulos, subtítulos y párrafos.</p> <h2>Paso 4: Adoptar una arquitectura de sitio eficaz</h2> <p>Un sitio bien estructurado facilita la navegación y permite a los motores de búsqueda comprender la importancia relativa de las distintas páginas. Recuerde utilizar un menú claro con categorías y subcategorías lógicas, y asegúrese de que su <a href="https://www.optimize360.fr/es/definicion/redes-internas-2/">redes internas</a> es coherente.</p> <h2>Paso 5: Optimice sus URL</h2> <p>Las URL cortas, claras y descriptivas son preferibles para los motores de búsqueda y los internautas. Incluya las palabras clave principales y no utilice caracteres especiales ni números innecesarios. Por ejemplo : <strong>www.example.com/mots-cles-principaux</strong></p> <h2>Paso 6: Crear un mapa del sitio XML</h2> <p>Le <a href="https://www.optimize360.fr/es/definicion/mapa-del-sitio/">mapa del sitio</a> (o mapa del sitio) es un archivo XML que facilita a los motores de búsqueda la indexación de las páginas. Permite indicar rápidamente a <a href="https://www.optimize360.fr/es/definicion/robots-de-indexacion/">robots de indexación</a> la ubicación, frecuencia y jerarquía de sus páginas.</p> <h2>Paso 7: Implementar el protocolo HTTPS</h2> <p>Cambio de protocolo <a href="https://www.optimize360.fr/es/definicion/definicion-de-https/">HTTPS</a> permite intercambios seguros entre su sitio web y los visitantes, y tiene un impacto positivo en su referenciación natural. Para ello, debe adquirir un certificado SSL/TLS de una autoridad de certificación reconocida y actualizar todos sus enlaces internos y externos.</p> <h2>Paso 8: Utiliza las redes sociales para promocionar tus contenidos</h2> <p>Las redes sociales son una forma excelente de compartir y promocionar sus contenidos al tiempo que atrae visitantes a su sitio web. Adoptar una presencia activa en las plataformas pertinentes puede generar señales sociales positivas para la referenciación natural.</p> <h2>Paso 9: Trabaje en sus enlaces entrantes</h2> <p>Visite <a href="https://www.optimize360.fr/es/360-seo-agency/fuera-del-sitio/">vínculos de retroceso</a> Los enlaces de calidad de otros sitios web aumentan la credibilidad y relevancia de su sitio a ojos de los motores de búsqueda. Sin embargo, tenga cuidado con las prácticas abusivas como la compra de enlaces o el spam. En su lugar, opte por las asociaciones, los intercambios de artículos y la participación en eventos para obtener enlaces naturales y relevantes.</p> <h2>Paso 10: Controlar los resultados</h2> <p>Asegúrese de medir su rendimiento SEO con regularidad para poder adaptar sus acciones en consecuencia.</p> <p>Utiliza herramientas como Google <a href="https://www.optimize360.fr/es/definicion/consola-de-busqueda-de-google/">Consola de búsqueda</a> y <a href="https://www.optimize360.fr/es/definicion/google-analytics/">Google Analytics</a> "También puede utilizar la herramienta de optimización de motores de búsqueda para realizar un seguimiento de los cambios en el tráfico orgánico, la posición media de sus palabras clave y el porcentaje de clics. <a href="https://www.optimize360.fr/es/360-seo-agency/herramientas-seo/conversion/">conversión</a> (visitantes de) su sitio.</p></div></div><div class="gdlr-core-page-builder-body clearfix"><div class="gdlr-core-pbf-section"><div 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No consentir o retirar el consentimiento, puede afectar negativamente a ciertas características y funciones.</p><p>Haz clic a continuación para aceptar lo anterior o realizar elecciones más detalladas. Tus elecciones se aplicarán solo en este sitio. Puedes cambiar tus ajustes en cualquier momento, incluso retirar tu consentimiento, utilizando los botones de la Política de cookies o haciendo clic en el icono de Privacidad situado en la parte inferior de la pantalla.</p></div><div class="cmplz-categories"> <details class="cmplz-category cmplz-functional" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Funcional</span> <span class='cmplz-always-active'> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-functional-optin" data-category="cmplz_functional" class="cmplz-consent-checkbox cmplz-functional" size="40" value="1"/> <label class="cmplz-label" for="cmplz-functional-optin" tabindex="0"><span class="screen-reader-text">Funcional</span></label> </span> Siempre activo </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-functional">El almacenamiento o acceso técnico es estrictamente necesario para el fin legítimo de permitir el uso de un servicio específico solicitado explícitamente por el abonado o usuario, o con el único fin de transmitir una comunicación a través de una red de comunicaciones electrónicas.</span></div></details> <details class="cmplz-category cmplz-preferences" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Preferencias</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-preferences-optin" data-category="cmplz_preferences" class="cmplz-consent-checkbox cmplz-preferences" size="40" value="1"/> <label class="cmplz-label" for="cmplz-preferences-optin" tabindex="0"><span class="screen-reader-text">Preferencias</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-preferences">El almacenamiento o acceso técnico es necesario para el fin legítimo de almacenar preferencias no solicitadas por el abonado o usuario.</span></div></details> <details class="cmplz-category cmplz-statistics" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Estadísticas</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-statistics-optin" data-category="cmplz_statistics" class="cmplz-consent-checkbox cmplz-statistics" size="40" value="1"/> <label class="cmplz-label" for="cmplz-statistics-optin" tabindex="0"><span class="screen-reader-text">Estadísticas</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-statistics">Almacenamiento o acceso técnico utilizado exclusivamente con fines estadísticos.</span> <span class="cmplz-description-statistics-anonymous">Almacenamiento o acceso técnico que se utiliza exclusivamente con fines estadísticos anónimos. En ausencia de una citación judicial, cumplimiento voluntario por parte de su proveedor de servicios de Internet o registros adicionales de un tercero, la información almacenada o recuperada con este único fin no puede utilizarse generalmente para identificarle.</span></div></details> <details class="cmplz-category cmplz-marketing" > <summary> <span class="cmplz-category-header"> <span class="cmplz-category-title">Marketing</span> <span class="cmplz-banner-checkbox"> <input type="checkbox" id="cmplz-marketing-optin" data-category="cmplz_marketing" class="cmplz-consent-checkbox cmplz-marketing" size="40" value="1"/> <label class="cmplz-label" for="cmplz-marketing-optin" tabindex="0"><span class="screen-reader-text">Marketing</span></label> </span> <span class="cmplz-icon cmplz-open"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" height="18" ><path d="M224 416c-8.188 0-16.38-3.125-22.62-9.375l-192-192c-12.5-12.5-12.5-32.75 0-45.25s32.75-12.5 45.25 0L224 338.8l169.4-169.4c12.5-12.5 32.75-12.5 45.25 0s12.5 32.75 0 45.25l-192 192C240.4 412.9 232.2 416 224 416z"/></svg> </span> </span> </summary> <div class="cmplz-description"> <span class="cmplz-description-marketing">El almacenamiento o acceso técnico es necesario para crear perfiles de usuario con el fin de enviar publicidad, o para seguir al usuario en un sitio web o en varios sitios web con fines de marketing similares.</span></div></details></div><div class="cmplz-categories cmplz-tcf"> <div class="cmplz-category cmplz-statistics"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Estadísticas</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-marketing"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Marketing</div><div class='cmplz-always-active'></div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-features"> <div class="cmplz-category-header"> <div class="cmplz-title" data-no-translation="" data-trp-gettext="">Características</div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div><p class="cmplz-description"></p></div></div><div class="cmplz-category cmplz-specialfeatures"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active'></div></div></div><div class="cmplz-category cmplz-specialpurposes"> <div class="cmplz-category-header"> <div class="cmplz-title"></div><div class='cmplz-always-active' data-no-translation="" data-trp-gettext="">Siempre activo</div></div></div></div></div><div class="cmplz-links cmplz-information"> <a class="cmplz-link cmplz-manage-options cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container" data-no-translation="" data-trp-gettext="">Administrar opciones</a> <a class="cmplz-link cmplz-manage-third-parties cookie-statement" href="#" data-relative_url="#cmplz-cookies-overview" data-no-translation="" data-trp-gettext="">Gestionar los servicios</a> <a class="cmplz-link cmplz-manage-vendors tcf cookie-statement" href="#" data-relative_url="#cmplz-tcf-wrapper" data-no-translation="" data-trp-gettext="">Gestionar {cuenta_vendedores} proveedores</a> <a class="cmplz-link cmplz-external cmplz-read-more-purposes tcf" target="_blank" rel="noopener noreferrer nofollow" href="https://cookiedatabase.org/tcf/purposes/" data-no-translation="" data-trp-gettext="">Leer más sobre estos propósitos</a></div><div class="cmplz-divider cmplz-footer"></div><div class="cmplz-buttons"> <button class="cmplz-btn cmplz-accept">Acepte</button> <button class="cmplz-btn cmplz-deny">Desechos</button> <button class="cmplz-btn cmplz-view-preferences">Gestionar las opciones</button> <button class="cmplz-btn cmplz-save-preferences">Guardar preferencias</button> <a class="cmplz-btn cmplz-manage-options tcf cookie-statement" href="#" data-relative_url="#cmplz-manage-consent-container">Gestionar las opciones</a></div><div class="cmplz-links cmplz-documents"> <a class="cmplz-link cookie-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link privacy-statement" href="#" data-relative_url="">{título}</a> <a class="cmplz-link impressum" href="#" data-relative_url="">{título}</a></div></div></div><div id="cmplz-manage-consent" data-nosnippet="true"><button class="cmplz-btn cmplz-hidden cmplz-manage-consent manage-consent-1">Gestión del consentimiento</button></div><style id='core-block-supports-inline-css'></style> <script data-category="functional">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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