Optimize 360 Web agency creating websites for restaurants

Creating websites for restaurants may seem simple enough... but to emerge better than local competitors, to try to bypass TheFork (Lafourchette), having a powerful website goes far beyond beautiful online business cards.

As well as social networks, contrary to what one might think, will never replace a very good position in Google, given that 95% of searches are done ... in Google and the main search engines.

A nice graphic design will of course be desirable, and a communication agency could be interesting to consult, but the challenge for a restaurant is above all to be found in Google and that the table reservation is done directly to avoid Lafourchette commissions.

As well as calling on a professional photographer to showcase your establishment as much as possible. 

Make an attractive restaurant website yes! but especially well referenced! Think about it !

Perhaps the restaurant is already working with Lafourchette to generate reservations, especially during less busy periods of the week.

But the commissions on the one hand can end up being astronomical, and on the other hand, it is literally giving your customer database to a partner who will not hesitate to make offers to some of your competitors. 

Therefore, get help from a communication and referencing agency like Optimize 360 to free yourself from Lafourchette's forks, and prefer independent and very efficient booking engines like Guestonline for example.

These same booking engines can also be very useful to digitize your booking book, take bank loans to avoid No Show, while being in compliance with the regulation on the conservation of credit card data.

Apart from very large restaurant groups, very few independent establishments do so. And this for cost reasons.

But the first action to take is to prevent organizations like Lafourchette to come and position themselves through Google Ads by buying your own name.

They cannibalize you and divert you from the customers who were looking for you, and make them come to their platform instead of letting them book directly with you.

This practice is literally outrageous and it is important not to let them do it and "show their teeth" if necessary.

Optimize 360 has successfully helped to eliminate this unfair competition many times over.

One of the most effective ways to stand out from the competition is to obtain positive reviews from customers in a legal way.

Obviously, in this matter, one will never make a racehorse out of a donkey, but as long as the quality is there in terms of cuisine, service, and value for money, then there is no reason not to manage one's E-Reputation and try to make it progress.

How do you do it?

The first thing is to control all the customer reviews posted on all the platforms that allow it, in a centralized way, without it becoming too time-consuming.

The second is to solicit customer reviews from those who are satisfied, and who do not do so spontaneously.

Indeed, it is mainly dissatisfied customers who express themselves, while those who are satisfied declare it much less spontaneously.

It will be a question of making them express themselves... 

Optimize 360, E-Reputation Agency will give you the best recipes and tools to do so.