Google Ads Optimize 360 SEA training

Even if we don't organise face-to-face training sessions, we think it's worth sharing our know-how in SEA (paid search) and the various services we deploy for our customers.

Optimize 360 has therefore decided, particularly for beginners, to make a number of modules available free of charge to as many people as possible, including those for SEA and Paid Search. Google which you can find below

This part is still "under construction". but check back regularly to discover the different modules created (and the related definitions and Blog Articles).

Enjoy your reading training SEA!

Google Ads training

Getting started with SEA

In this module for beginners, you'll find definitions and pages dedicated to getting to know the world of SEA paid search.

If you are already familiar with these initial definitions and concepts, then simply go straight on to the next modules.

If you have any questions that are not answered in these modules, our teams of SEA experts can answer them by going to fill in a form here.

Enjoy your SEA training!


 

 

The different types of SEA campaigns

Having a nice website is great, but getting it to the top of the search results of the major search engines is even better!

Optimize 360 SEO Agency

Otherwise, what's the point of having a pretty site that never gets visited and doesn't bring new customers into your business?

In this training module, Optimize 360 provides you with the essential basics and tried and tested methods for referencing your site well and trying to appear at the top of the SERPs (Search Engine Results Pages) on sponsored results, which often rank in the top 3 or 4 positions. 

Let yourself be guided, and take the time to learn step by step about the different stages of SEA paid search.

Learn about the different types of SEA campaigns



Blog articles on SEA to find out more

If, however, the difficulty of referencing a site yourself should cause you to stall on the subject, our teams of Optimize 360 SEA experts can take over at any time.

Training in the various SEA tools and KPIs

Having a nice website is great, but getting it to the top of the search results of the major search engines is even better!

Optimize 360 SEO Agency

Otherwise, what's the point of having a pretty site that never gets visited and doesn't bring new customers into your business?

In this training module, Optimize 360 provides you with the essential basics and tried and tested methods for referencing your site well and trying to appear at the top of the SERPs (Search Engine Results Pages).

Let yourself be guided, and take the time to learn step by step about the different stages of SEO.


Training in SEA Tools and SEA KPIs

If, however, the difficulty of referencing a site yourself means that you get stuck on the subject, our Optimize 360 teams of SEO experts can take over at any time.

The main SEA technical terms you need to know

Here you'll find all the vocabulary and technical terms used when creating Google Ads and paid search campaigns.

The various technical terms used in SEA


CPA
CPC - click-through rate
CTR
Display
Geo-targeting
Google Ads
Google Merchant Center
Google Shopping
GTM ( Google Tag Manager )
SEA KPIs
Landing page
Sponsored link
MCC Google Ads
Perf Max Google Ads
PPC ( Pay per click )
Quality score
Paid referencing
Remarketing
SEA
Search ( campaigns )
Search & Display
SEM
Conversion tunnel
UTM

If, however, the difficulty of referencing a site yourself should cause you to stall on the subject, our teams of Optimize 360 SEA experts can take over at any time.

All our SEA blog articles to find out more

If you'd like to find out more and learn more about SEO, Optimize 360 has produced a number of highly explanatory and educational articles on SEO news and advice on how to improve your SEO actions.

Optimize 360 SEO Agency

You will therefore find many Articles to consult by clicking on the link below.

Let yourself be guided, and take the time to learn step by step about the different stages of SEO.


If, however, the difficulty of referencing a site yourself means that you get stuck on the subject, our Optimize 360 teams of SEO experts can take over at any time.

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