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Deleting a Tripadvisor review, deleting a Tripadvisor review has become a real challenge for many establishments who complain about the Dictat of this site.
Tripadvisor has become a directory that can make and undo the reputation of hotels and restaurants, sometimes in a brutal and unjustified way, so much so that Internet users have understood that they can use this directory as a means of blackmail for price reductions and sometimes unfounded claims.
A veritable receptacle where one comes almost anonymously, discharging one's bile rather than making benevolent live comments to make things better, Tripadvisor claims to fight fraudulent notices and suppress them, but this is far from being the case in reality.
It is first and foremost a robot that takes care of it in a more or less efficient way. And for the moment, we can say that it's not enough.
Many hotels and restaurants are also dealing with malicious competitors, with former employees sometimes leaving on bad terms and seeking revenge by filing murderous notices and comments.
So... how do we get out of this?
To have a chance to act, you still need to have control of your Tripadvisor page. This is quite easy to do, but you still need to know how to do it:
As a preamble, it should be noted that Tripadvisor unfortunately gives the benefit of the doubt to the consumer or customer who has left a notice, and that somewhere the burden of proof lies with the owner of the establishment, whereas paradoxically it is often the establishment that is attacked, sometimes gratuitously or with bad intent.
Even if you follow the procedure below, it is not obvious that Tripadvisor will agree to remove the notice or comment that is prejudicial to you.
It will normally only do so even in very specific cases are identified, and the difficulty is to prove it:
Even in the case of clear defamation, it is almost impossible to plead this case with Tripadvisor. It even happens that the opinions of customers who only pass in front of the restaurant or hotel and leave a comment without having entered it, are retained. Tripadvisor considers that even from the outside everyone can give an impression. A fortiori if the front, the outside impression does not please.
So you have to try two things if you want to hope that a comment will go away:
It is very important, beyond a one-off problem of a bad opinion or Tripadvisor comment, to know the elements mentioned above, but it is just as important to have, if possible, an internal resource capable of locating all the opinions posted on the Internet. And not only on Tripadvisor.
Mastering one's E-Reputation takes time, energy and know-how.
Coming back to the points mentioned above, ideally it is also necessary to have correspondents "in the place", at Tripadvisor.
In the same way as in the past, to blow up a ticket, you had to know in your network people high up in the police or gendarmerie (which is almost impossible to do now), if you know someone at Tripadvisor, it is of course potentially an additional tactic that you can use sparingly. Bothering her or him every four mornings to blow up a negative notice will end up being ineffective.
Optimize 360 is also there to advise and help you in this matter.
Our teams are at your disposal if you have difficulties with your E-Reputation... and with Tripadvisor in particular.