Implementing a netlinking strategy requires the activation of one or more of the following levers.
Whatever the methods and their implementation, always focus on the quality of backlinks and especially, of their supports (referring domains, and technical and qualitative aspects of their content creation)
Backlink creation must be anything but random, and must meet perfect execution and implementation.
360° Social Networks, Directories and Geofencing
Local SEO (GMB & Citations)
Among the easiest ways to have a real strategy of links, the Google My Business geolocalized cards are the obvious beginning to position in Google Maps its headquarters, and its physical establishments (branches, stores ...) possible.
The local SEO agencies will systematically advise you to include it among the ranking factors to hope to appear in the local Google packs.
Knowing that the Google My Business pages carry stars and comments, which although having little impact in the referencing itself, have a possible impact in the choice of Internet users between two establishments.
So the "external" user experience is important even before the website login. And Google My Business has a clickable button pointing to your website.
Among the business goals you set for yourself, Google My Business is the cornerstone of geofencing.
Without needing to make a lot of effort in SEO, social networks are not necessarily the first media recommended by SEO agencies.
But they are, at the very least, files or pages that still allow to create a backlink to the website, and to ensure a 360° presence.
It would therefore be wrong not to use it as a support for the 360° strategy that Optimize 360 is known for.
"Geofencing" is perhaps a "dirty word" to express the ability to multiply geolocated peripheral media likely to generate inbound links to the site.
In any case, the more supports like Waze, Google Maps, Tripadvisor, Apple Maps, Mappy, Foursquare, Yelp, etc. that will allow us to generate consistent incoming links, the better it will be for the Off Site referencing.
Inbound links are the most important ranking factor for off-page SEO
This is because Google uses link popularity to determine how relevant your website is to other websites on the Internet. The more links you have, the higher your page will appear in the search results.
When building links, make sure they are relevant to your niche.
For example, if you sell shoes, don't just buy links to shoe-related websites, but to anything that might revolve around that central theme.
Make sure the links you create are high quality and well written.
Be careful when buying links from low-quality websites.
This could damage your reputation and lead to sanctions.
As well as the exchange of links can be a very good approach if the theme of your partner is close to yours.
The link profile you choose will determine the quality of the incoming link juice.
The purchase of links is sometimes done through
Brand Building. Build brand awareness and loyalty to expect "natural" backlinks in return.
The first step in building a brand is to develop its awareness.
This means that you need to create a name for your business, a logo and a website.
You also want to develop a marketing plan that includes social media campaigns, email marketing and advertising. If you're not familiar with branding, it's important to hire an expert who knows what they're doing.
Once you have developed your brand, you need to promote it. And once promoted and known, it will be cited spontaneously by a number of other media on the internet (with outbound links to your site).
External Content Marketing via Guest Posting
Producing quality On Site content is of course the "B to Ba" for SEO agencies.
But external link building can be done on a blog post or an "external" press article hosted by another site.
This is precisely the objective of Guest Posting:
Its principle is to provide quality editorial content produced for site A, but posted on a site B which has a related theme.
Site B must have a quality Trust Flow which itself has an interest in creating additional content for its own On Site SEO.
Again, doing it "by hand" can be very time consuming.
Using a Search Engine Optimization agency like Optimize 360 can save you a lot of time.
However, for those who would like to start the battle alone, here are some platforms to connect with "partner" websites
Specialized Off Site SEO platforms
Even if a benchmark or a competitive analysis should be done, here are the main platforms for Netlinking and Guest Posting.
These platforms combine link building, and beyond the purchase of links, article hosting
PNB (Private Blog Network)
What is the private blog network?
A PBN is a network of sites owned by the same entity.
These sites are linked together to increase the visibility of a single website. This type of strategy is used to increase the number of visitors to a specific website.
According to Olivier Andrieu, a specialist in natural referencing, this technique must be used with great care to avoid the opposite effect expected, and... a possible penalty from Google if this technique is detected.
Press and Media Relations Strategy
Optimize 360 wrote a specific article on the subject of the merits of implementing a PR strategy to obtain articles and backlinks of a very high quality.
Find it here: https: //www.optimize360.fr/seo-off-site-ou-relations-presse/
What is content syndication?
Content syndication is a method of republishing existing content on other websites to reach a wider audience.
Even if we consider here primarily textual content, any type of digital content can be syndicated:
Texts, images, videos, infographics...
Content syndication benefits both entities: the website where it is syndicated gets new content, and at the same time the brand behind the original content is exposed to a new audience.
However, content syndication is probably not the best way to get quality traffic in SEO.
If you syndicate content from a website that has a higher domain authority than you, it may actually outrank your original article.
Again, this is a technique to be used with great care.