Category SEA Paid search

Google Ads SEA

Why can Gclid SEA tracking disrupt SEO?

Tracking SEA campaigns, particularly through the use of the "gclid" parameter, is a common method of measuring and optimising the performance of paid ads. However, this practice can sometimes have repercussions for a website's SEO. This article explores ten reasons why integrating this parameter can have a negative impact on SEO strategy, and offers some insights into how to...
Read More
Best SEO agency optimize 360

Guide to choosing your Google Ads keywords

By our SEO Agency and SEA Agency Optimize 360 choosing your Google Ads keywords Keywords are the basis of any successful advertising campaign on Google Ads. They enable your ads to be promoted to potential customers who are looking for your products or services. However, choosing the right keywords doesn't happen by chance, and...
Read More
Best SEO agency optimize 360

Differences between SEO and SEA

  Differences between SEO and SEA: what are they? Is there an advantage to doing one or the other, or both together? Optimize 360, a leading SEO agency, is here to give you an overview to help you use the best levers for acquiring qualified traffic, and...
Read More

Better referencing for your website in Metz

Optimize 360 Metz (and Grand Est) was born in 2019 to give you the means to your presence on the internet. You need to be present on your website, but you also need to be well indexed.
Read More
Optimize 360 e commerce

The advantages of online sales and ECommerce

What are the advantages of e-commerce? Doing e-commerce. Adopting the right reflexes E-Commerce sites
Read More
blank Digital Performance Accelerator for SMEs

ContactAppointments

en_GBEN