Optimize 360 SEA Agency

If we refer to Google, which alone accounts for the majority of advertising budgets in the world of search engines, the possible campaign variations are as follows

• Ads " Search " campaigns
• Ads " Display " campaigns
• Search + Display Ads campaigns
• Shopping" Ads Campaigns (Google Shopping)
• Video Campaigns " Youtube " Ads
• Campaigns to promote mobile applications

Although Google categorizes them in a slightly different way (by purpose) today when setting up.

The paid referencing (especially on Google Ads) is something very delicate and complex, advertising campaigns are not improvised.

A good paid search strategy and campaign management must imperatively pass, according to us, into the hands of the best SEA agencies to avoid bad settings.

As sponsored links are auctioned among stakeholders, Campaign Management involves huge advertising investments, and if not set up properly, huge expenses for nothing.

Any successful digital agency will tell you that the SEA is an almost unavoidable investment in the implementation of its digital strategy.

The management of SEA campaigns allows you to position yourself in the first positions on Google, which carries out 95% of active searches on the Internet.

A paid referencing campaign is necessarily part of a traffic acquisition strategy in a strong competitive universe.

Among the different acquisition strategies, and acquisition levers, SEA has become the major backbone.

For some E-Commerce sites, it has even become the one and only way to generate a significant turnover while controlling the conversion rates.

There are mainly three:

An almost immediate visibility of your website.

The SEA paid referencing allows you to quickly place your site in the results of search engines as soon as the advertising investment is made.

The SEO will be a more perennial work, but longer term.

The SEA approach is the most effective if you want to get significant results in a very short period of time. However, the day you stop, you stop being found.

A very interesting complement to natural SEO

Insofar as you can truster notably the first 4 high positions of the SERP results (Search Engine Results Pages), you have more chances to be seen and clicked with SEA campaigns, a fortiori in a very competitive field.

Therefore, the more competitors there are, the more you will probably have to go through SEA to be found.

Real-time control of your SEA advertising investments

With paid search (SEA), you can control your ads and your budget in real time.

Budgets are generally affordable (some areas of activity are exceptions).

What we need to understand in the difference between managing campaigns on search engines on the one hand, and on social networks on the other hand, is that we are not dealing with identical attitudes of Internet users.

On search engines, we have Internet users who are actively looking for products or services, often with immediate purchase intentions.
On social networks, on the other hand, we are dealing with a "contemplative" public that comes there more to be entertained than to look for something.

Therefore, apart from "Social Selling" which is a bit of a special case, Google Ads campaigns will "catch in the net" Internet users who are actively searching, while advertising campaigns carried out on social networks are more like "4 by 3" digital advertising to push visual advertising like a TV commercial.

A good paid search agency will be able to guide you in choosing the right digital acquisition targeting to maximize your organization's advertising budget and revenue.