Optimize 360 SEA Agency Google Ads Agency

Optimize 360 SEA Agency

Google Ads Optimize 360 Agency

Optimize 360 is a Google Partner certified SEA (Search Engine Advertising) agency to help you optimize your Ads campaigns on Google and other search engines, and thus acquire new customers with an optimized and calculable ROI.

As a search engine optimization ( SEO) agency, we help you acquire new customers while maximizing the return on investment of your acquisition campaigns.

Optimize 360 carries out two main types of SEO or paid acquisition campaigns for you:
- Google Ads Campaigns
- Social Ads Campaigns

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optimize360-performances6
Optimize 360 SEA Agency Google Ads Agency

Optimize 360 SEA Agency

Google Ads Optimize 360 Agency

Optimize 360 is a Google Partner certified SEA (Search Engine Advertising) agency to help you optimize your Ads campaigns on Google and other search engines, and thus acquire new customers with an optimized and calculable ROI.

As a search engine optimization ( SEO) agency, we help you acquire new customers while maximizing the return on investment of your acquisition campaigns.

Optimize 360 carries out two main types of SEO or paid acquisition campaigns for you:
- Google Ads Campaigns
- Social Ads Campaigns

What exactly is SEA (Search Engine Advertising)?

SEA allows you to set up paid advertising on the main search engines, and on Google in particular.

Paid referencing means that someone pays to have their site referenced in an advertisement. (sponsored ad).

SEA is the use of commercial or advertising links (or banners) on search engines and on Google's partner sites.

In SEA, advertising space is mainly purchased on a per-click basis by targeting specific queries with keywords.

What are the different types of campaigns that can be carried out in SEA?

If we refer to Google, which alone accounts for the majority of advertising budgets in the world of search engines, the possible campaign variations are as follows

  • Ads " Search " campaigns
  • Ads " Display " campaigns
  • Search + Display Ads campaigns
  • Shopping" Ads Campaigns (Google Shopping)
  • Video Campaigns " Youtube " Ads
  • Campaigns to promote mobile applications

Although Google categorizes them in a slightly different way (by purpose) today when setting up.

Optimize 360 sea objectives

The paid referencing (especially on Google Ads) is something very delicate and complex, advertising campaigns are not improvised.

A good paid search strategy and campaign management must imperatively pass, according to us, into the hands of the best SEA agencies to avoid bad settings.

As sponsored links are auctioned among stakeholders, Campaign Management involves huge advertising investments, and if not set up properly, huge expenses for nothing.

Why integrate SEA into your digital strategy?

Any successful digital agency will tell you that the SEA is an almost unavoidable investment in the implementation of its digital strategy.

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The management of SEA campaigns allows you to position yourself in the first positions on Google, which carries out 95% of active searches on the Internet.

A paid referencing campaign is necessarily part of a traffic acquisition strategy in a strong competitive universe.

Among the different acquisition strategies, and acquisition levers, SEA has become the major backbone.

For some E-Commerce sites, it has even become the one and only way to generate a significant turnover while controlling the conversion rates.

What are the advantages of SEA (paid search)?

There are mainly three:

An almost immediate visibility of your website.

The SEA paid referencing allows you to quickly place your site in the results of search engines as soon as the advertising investment is made.

The SEO will be a more perennial work, but longer term.

The SEA approach is the most effective if you want to get significant results in a very short period of time. However, the day you stop, you stop being found.

A very interesting complement to SEO

Insofar as you can truster notably the first 4 high positions of the SERP results (Search Engine Results Pages), you have more chances to be seen and clicked with SEA campaigns, a fortiori in a very competitive field.

Therefore, the more competitors there are, the more you will probably have to go through SEA to be found.

Real-time control of your SEA advertising investments

With paid search (SEA), you can control your ads and your budget in real time.

Budgets are generally affordable (some areas of activity are exceptions).

What are the main differences between SEA and Social Ads?

Optimize 360 Google Ads Agency (adwords) certified Google Partner

What we need to understand in the difference between managing campaigns on search engines on the one hand, and on social networks on the other hand, is that we are not dealing with identical attitudes of Internet users.

On search engines, we have Internet users who are actively looking for products or services, often with immediate purchase intentions.
On social networks, on the other hand, we are dealing with a "contemplative" public that comes there more to be entertained than to look for something.

Therefore, apart from "Social Selling" which is a bit of a special case, Google Ads campaigns will "catch in the net" Internet users who are actively searching, while advertising campaigns carried out on social networks are more like "4 by 3" digital advertising to push visual advertising like a TV commercial.

A good paid search agency will be able to guide you in choosing the right digital acquisition targeting to maximize your organization's advertising budget and revenue.

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What is ATS?

SEA (Search Engine Advertising) is a form of online advertising that allows companies to place ads on search engines.

How does Google Ads work?

Google Ads allows advertisers to create targeted ads based on specific keywords, which are displayed to users when they search on Google.

What is the difference between SEO and SEA?

SEO(Search Engine Optimization) is the optimization of websites for search engines to improve their natural positioning, while SEA consists of paying to display ads on search engines.

How does the Google Ads auction work?

Google Ads bidding is a system in which advertisers bid on specific keywords to have their ads displayed when a user searches on Google.

The advertiser who wins the auction and has the best ad quality will have his ad broadcast.

What is the Google Ads Quality Score?

The Quality Score is an indicator of the quality of the ad and the landing page to which it refers.

This is a score from 1 to 10 that affects the cost and ranking of the ad.

The higher the Quality Score, the better the ad will perform and the less it will cost.

How to target a specific audience with Google Ads?

Google Ads allows you to target a specific audience using criteria such as geolocation, keywords, interests, age, gender and more.

What is a Google Ads campaign?

A Google Ads campaign is a set of ads and associated parameters that are created to achieve a specific goal, such as generating leads or increasing sales.

How to measure the performance of a Google Ads campaign?

The performance of a Google Ads campaign can be measured using metrics such as cost per click (CPC), conversion rate, click-through rate (CTR), return on investment (ROI) and more.

What is Google Ads remarketing?

Google Ads remarketing is an ad targeting method that consists of displaying personalized ads to people who have already interacted with your business or website.

What is the impact of the landing page quality on the performance of a Google Ads ad?

The quality of the landing page has a significant impact on the performance of a Google Ads ad, as it can affect the bounce rate and conversion rate.

A relevant and quality landing page can increase the chances of conversion and therefore reduce the cost per acquisition.

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