Referencing a website for beginners #Step 5

Communicating across your entire Web Ecosystem

Optimize 360 considers that the website is necessary, but not necessarily sufficient to ensure an important presence in SEO.

Even if the heart of the referencing of a website is played at the level of the quality of the site, its content, and quality backlinks, the more editorial information you produce will be posted and relayed notably through social networks, the more likely you will be seen and get additional connections back to your website.

It's called the Vertuous Circle of Communication on the Internet and Social Networks

This can also be done by exchanging links with other webmasters and other sites to create additional anchor points, with the exception, as seen above, that these support sites are reliable and considered of quality by Google.

Be referenced by directories related to its activity

Here too it is an interesting part for referencing if these directories are reliable, credible and of quality. Otherwise, it is better to avoid them.

Get good backlinks to your site! But only good ones!

Already trusty positions on Social Networks

And also give your users the possibility to share your content by adding share buttons on your blog posts.

The idea beyond the creation of a link is to try to generate as much traffic as possible on your website, provided of course that this traffic is addressed to potential customers for your business.

Animate a community of fans / followers through your presence on social networks

Maintaining contact with Internet users, potential customers, existing customers is essential to keep them informed of the evolution of your business and your commercial offers.

Engage them in discussions, involve them in your exchanges. That's what social networks are for. Give them reasons to come back to your site.

SEO and SEO monitoring tools

First of all, there is an essential tool to follow the traffic of your website before you even know its position in the search engines.

Google Analytics

Google Analytics is a free web analytics service for websites and applications used by more than 10 million sites, representing more than 80% of the global market.

It will help you to know if you have traffic, the number of connections over time, their evolution, their origin, and if you connect it with the Google Search Console tool, to know the queries with which the Internet users arrive on your site.

Google Search Console

Google Search Console (formerly Google Webmaster Tools) is a free service from Google that allows webmasters to check if their site is indexed by Google and optimize its referencing.

This is where we tell Google the Sitemap, i.e. the tree structure of all the pages we want to index.

SEO (Search Engine Optimization) analysis and monitoring tools

SEMrush is a SEO analysis software and browser extension before The software provides information on website traffic, keywords of AdWords spending planned when also want to push the site through Google Adwords

These tools are both easy and complex to use if you want to get the most out of them.

N’hésitez pas à faire appel aux équipes Optimize 360 qui se feront un plaisir de vous renseigner quant à leur branchement, leur utilisation et comment suivre vos positions stratégiques dans le cadre de votre référencement !