• Posted by : Fred Poulet
Referencement Agency Annecy Geneve
Contents
  1. Definition of natural referencing
  2. SEO is conditioned by the search engines themselves.
  3. The basic Natural Referencing to trade
  4. Advanced Natural Referencing to go further
  5. Natural SEO at the professional level

What is Natural Referencing?

Even if the subject has been dealt with many times, you will find here some basic elements to define Search Engine Optimization (SEO), which can be translated into English as "Search Engine Optimization".

Not to be confused with the SEA "Search Engine Advertising (Google AdWords or Google ads)" paid referencing

You will also be able to download a free White Paper on how to audit your website in this area.

 

Download our free guide "5 basic points to audit your website". 
 

Definition of natural referencing

Le référencement naturel ou SEO, c’est l’ensemble des techniques qui permettent de positionner et de booster un site internet ou l’ensemble des pages d’un site web sur les premiers résultats naturels des moteurs de recherche (Google, Yahoo Search, Bing, Yandex) et qui correspondent aux requêtes et mots clés que les Internautes ont tapé dans la barre de recherche.

Dans les faits, compte tenu de la part de marché qu’occupe Google dans le monde (95%), il s’agit principalement de se positionner sur les pages de résultats de Google et si possible en haut de la première page. 

Le Top du référencement naturel, et bien sûr le plus efficace au vu du taux de clics,  est donc d’apparaître en toute première position sur la première page de Google liée à la requête cible.

It is important to know that natural referencing has a huge advantage over paid referencing: it is perennial. While buying keywords would make you fall back into the deep end as soon as you stop it.

Position yourself on the front page, and your site will receive traffic until potential competitors are able to pull you off it. 

SEO Optimize 360

 

SEO is conditioned by the search engines themselves.

Be aware that SEO consultants and SEO agencies have not invented any particular techniques; rather they have followed the rules laid down by the search engines themselves... . 

Generally speaking, natural referencing still requires special skills, because we will have to play with technical criteria related to both the coding of the site, but also how to articulate the content.

Google, qui domine le marché des moteurs de recherche en tant que Leader incontesté,  met à la disposition de tous les webmasters ses propres recommandations et ses bonnes pratiques.

It considers in particular that the more User Friendly the site is, the more the Internet user will find his account both in the navigation and the content, the more he will be able to "reward" him in terms of positioning.

Suivez donc ces indications,  et votre site internet sera parfaitement interprété par les robots de Google (Google Bots) et vous aurez des chances ainsi, d’être bien référencé sur son moteur de recherche.

These are, of course, the basic techniques of natural referencing.

we optimize search

 

The basic Natural Referencing to trade

Le Référencement SEO de base va permettra à votre site internet dans son ensemble (toutes les pages) d’être bien indexé par les robots Google qui vont crawler toutes ses pages.

First of all, optimize the "Home" page of your site by already playing with your name or your identity, but also with the search terms that allow you to find your activity in a generic way.

Exemple pour un Coiffeur à domicile à Paris (le nom de votre entreprise + Coiffeur à domicile Paris) dans les informations que vous allez envoyer à Google.

The basic optimizations to be implemented require perfect optimization :

  • The Title tag of the page
  • The meta-description tag
  • Alternative tags for images
  • Title tags Hn (h1, h2, h3, etc.)
  • To place relevant content on it each time. 

First of all, these basic optimizations will allow you to obtain qualified traffic both on your company or brand name and on some generic queries related to your activity

 

Advanced Natural Referencing to go further

Brief your webmaster or SEO agency to apply of course these first prerogatives to implement these basic SEO optimizations.

Then move on to the next step at a more advanced level that will require a more strategic view of natural SEO

It will then be a question of optimizing:

  • Internal Linking (Internal Linking) : i.e., make links between your strategic keywords and the various key landing pages that support the explanation of the word you have linked. And of course, these links must be of real use to the Internet user.
  • The UX (User Experience) whose main rule is that all the pages of your website must be accessible in 3 clicks maximum for a comfort of navigation and reading by robots.
  • Content Production Content is King : The aim here is to produce high value-added content on your site, and above all offer it via blog articles, documents, glossaries, definitions, white papers for downloading, etc...

Le contenu est l’un des 2 critères majeurs aux yeux de Google.

Propose it on your website!  

If your content is of good quality, it will also be well understood and indexed by robots and Internet users, and potentially your customers, will find your site thanks to keywords that will also be found in addition to the keywords that will be spread by the structure of your site.

It's called the "Long Tail" strategy, among other things. 

Then convert this qualified traffic with the capture of data from Internet users via contact forms, Live Chat, Call to Action inciting to download your content. You thus build up a qualified database of prospects and customers.

If you want to go further, you should ideally prepare all this work upstream, and make an analysis of your market, a semantic analysis of the terms that Internet users are likely to type in search engines.

We can go even further. 

Nous avons jusque là parlé de référencement “On Site”. C’est à dire de l’optimisation du site lui-même à des fins de réferencement.

Il y a également un référencementOff Site” (c’est à dire des actions entreprises en dehors du site lui-même) 

And we're going to get into an even more professional approach.

 

Natural SEO at the professional level

If only for reasons of time spent, because it becomes very time-consuming, you will probably have to call on a natural SEO agency for this:

Here are some of the tasks that this SEO company will have to perform with you:

  • Le Netlinking : qui consiste en l’obtention de Backlinks (liens entrants vers votre site depuis des sites tierces). Le nombre et la qualité des Backlinks (Trustflow) sont des critères prépondérants pour Google, car ce sera un gage pour lui de crédibilité et déterminera ce qu’on appelle “l’autorité de votre site”
  • La Stratégie Social media : non pas qu’elle soit importante en terme de supports de Backlinks (car il s’agit de concurrents de Google dans la plupart des cas), mais les réseaux sociaux vont vous permettre de diffuser de l’information contextualisée, qui si elle est pertinente, vous permettra de générer du trafic en retour sur votre site
  • Community Content Management : This will involve producing content for the long tail, as part of an editorial strategy that you will implement with a community manager. The idea is that eventually the traffic generated by this qualitative content will generate more inbound connections to your site than the site structure itself and that you will be able to go looking for "Buyer Persona" as part of an Inbound Marketing strategy.

Il faudra également que vous puissiez mesurer la portée de ce travail de référencement pour en apprécier la progression et pour connaître les inflexions à mettre en place en rapport avec l’avancement de vos concurrents.

Mettez en place les outils de suivi de base: Google Analytics, Search Console. Mais pour avoir un suivi professionnel de l’ensemble de vos données, qui ne sont pas toutes visibles à l’oeil nu, vous aurez sans besoin de l’aide d’une Agence de Référencement elle-même dotée de ce genre d’outils assez chers:  Insight Yooda, SEMrush, aHrefs, Moz, etc.

Call on an SEO Agency

Le SEO bien qu’ayant des règles relativement simples, nécessite dès lors qu’on a une vraie stratégie de présence sur Google et les autres moteurs de recherche, d’avoir une approche très professionnelle.

And this even before the creation of your website.

Natural referencing will be much more complicated in a highly competitive world, and will deserve to devote to it a technicality and time that you do not necessarily have if you already have to manage an activity of Business Manager with all that it entails. 

That's why companies specializing in seo such as Optimize 360 exist.

You will be able to read in our blog a lot of feedbacks on this subject. 

Specialized agencies in natural referencing are already equipped with high-performance professional tools that would probably be too expensive for a single Webmaster.

Our staff Optimize 360 are at your disposal to provide you with information on all these subjects.

Yes we Optimize

 

For any information, do not hesitate to contact our teams, or to ask us for a Free SEO Audit or a Quote.

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