When natural referencing is well in place, it produces effects over time. This is the Long Tail process. Sometimes, it is necessary to act faster and more intensely, for example, when you start out, or when you experience a dip in your development.

Replacing "paper" communication/advertising campaigns, paid referencing can be particularly effective. You buy the keywords of the sector, with a bidding system that you control, and a daily budget that you can cap. The advantage of SEA (Search Engine Advertising) is that it automatically puts the site and the elements of the company at the top of the first page of results. With the small framed mention "Advertisement". The SEA also makes it possible to carry different messages, and to push different offers to the Internet user. However, the exercise can quickly become complex.

Certified Google Partner Agency

Optimize 360 natural search engine optimization agency in Boulogne-Billancourt is Google Partner certified. This means that the agency is trained, and recognized, as an expert in the optimization of paid search engine optimization campaigns by Google Ads. Optimize 360 masters the lexical fields and the universes of the CHR on the one hand, and sports clubs on the other hand. In particular for hotels, to implement the tactic of conquest with regard to Meta Engines (also called "Meta Search": Booking, Expedia), to make the hotel site, or the restaurant site, emerge for live bookings. Maximize the establishment's ability to control its direct booking channel in the middle of OTAs (Online Travel Agencies: Hotels.com, Trivago, Tripadvisor...) or The Fork for restaurants.

To defend its brand (= the name of its establishment) or to conquer new market shares (= new bookings), Optimize 360 Boulogne-Billancourt has signed a partnership with the best French operator in terms of Meta Engine management and interconnections with Channel Managers and PMS.

Natural referencing or SEO (Search Engine Optimization) appeared with the explosion of Google, the main search engine on the Internet. When we remember that 93% of searches are made on Google in France and Europe, we measure the weight of this major player. Mastering the recipes that make it possible to appear well on the pages of search results is therefore essential. Optimize 360, natural search engine optimization agency in Boulogne-Billancourt is your technical partner to optimize your digital strategy. We start by defining the digital ecosystem, at the center of which is the website. Around this showcase, we then connect all the tools provided by Google: Analytics, Search Console, Google my Business. Because Google has the greatness of soul to facilitate access to its various tools, traffic or performance measurements, provided that it is familiar with the global environment. With nearly 10 years of experience for the parent company, Optimize 360 knows how to get the most out of these tools.

Natural referencing: a precise and effective method

The first step is to improve the construction of the website, first by choosing the relevant keywords, particularly in relation to the competition in the sector. Then ensure that these keywords are embedded in the site's texts to reflect the company's specialization and activity. The third step is more technical: making sure that the back of the site is correctly readable by Google robots. Title tags, meta descriptions, Alt tags in photos, all these elements must tell the same story. And use the same lexical field, that of the business sector. Optimize 360 will know how to define the best writing and the best presentation. By putting itself in the place of Internet users, when they are looking for a product or a service. For example, writing a text as an answer to a question, a phenomenon that voice commands are making more and more frequent.

By building an efficient digital ecosystem, Optimize 360 natural SEO agency in Boulogne-Billancourt will multiply the entry points on search results pages. Our DNA is based on service and advice. Beyond the implementation of your digital environment, we install with you a real partnership and follow-up, in the long term. With objectives that are periodically reviewed and performances studied. Our point of differentiation is the setting up of a monthly work meeting. During this meeting, we analyze the results of the past month, we adjust the strategy, and even set new objectives.

In line with the improvement of a website's visibility, a company's showcase can even become a media on its own. This is Inbound Marketing. A new axis of digital presence, where you can recruit new prospects and new customers by attracting them - and keeping them - on the site. The principle is to transform the website into a mine of valuable, shareable information. Documents, advice, white papers. Once these potential customers arrive on the site, they are qualified in such a way as to be able to contact them again, to engage them, to offer them additional content.

Depending on your prospect's level of maturity, once you have retrieved their contact information, you will be able to "feed" them additional information. To manage an Inbound Marketing strategy, your site must be backed by a CRM tool (= Customer Relationship Management, Hubspot for example). Additional qualitative content, indirect engagement, communication, until you think it is ready to buy your products or services. Or at least to recommend you.

Optimize 360, SEO Agency in Boulogne-Billancourt can also accompany you on this particular and efficient approach.