Optimize 360 SEO Agency Rouen Google SEO SEA

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Optimize 360 Normandy. Rouen SEM SEO SEA SEO Agency, Social Media Strategy, E-Reputation Management, Inbound Marketing

The adventure begins in 2018, when Optimize France develops its offer and approach in all regions bordering the Paris region. At this time, Optimize France's expertise, approach and tools are sharpening. For more and more customers, digital visibility is optimized, managed and controlled. Normandy is not to be outdone, through the enhancement of its natural, historical, cultural and economic heritage. First of all in Rouen, the 2nd largest city in Normandy behind Le Havre, with a dynamic employment area. To meet this need for a Rouen listing agency and digital visibility, Optimize 360 Rouen Paris Ouest Normandie was created in July 2018.

Optimize 360 Rouen is a Digital Marketing Agency, expert in supporting the 360° Digital Strategy. It works with VSEs / SMEs / Large Companies in various sectors of activity. Historically oriented towards the Hospitality sector (Cafés, Hotels and Restaurants), then Tourism and Leisure, the approach is also aimed at any company or business wishing to increase and control its visibility on the web.

Optimize 360 Rouen SEO agency also offers expertise in the management of communication and digital strategy for sports operations: golf, rugby, football or tennis. Nearly 20 years of experience in this sector allows us to tackle tactically and technically the global communication of sports clubs. And more particularly through the digital aspect.

The credo of Optimize 360 Rouen is to take fingerprints and reveal them. To make know-how known, so that any customer, whatever the sector, gains visibility on the Internet. With a positive ROI (Return On Investment) and commercial growth in often complex competitive sectors. An audit, recommendations, a strategy, tools, rapid and sustainable results.

L’approche d’Optimize 360, agence de référencement sur Google à Rouen, balaie les différents métiers du marketing digital.

Our common goals and know-how are the following services

Google Ads (ex Adwords) Pay Per Click SEO Agency (SEA) in Rouen and Normandy

Optimize 360, Agence SEA (= Référencement Payant ou Search Engine Advertising) à Rouen est agréée Google Partner. C’est-à-dire que les équipes de Google reconnaissent le savoir-faire technique de l’agence en termes de publicité en ligne sur Google. Appelé aussi PPC (Pay Per Clic), le SEA permet d’acheter des mots clés sur les futures recherches sur le plus gros moteur de recherches.

Practically, Optimize 360, SEO agency in Rouen, France, builds online promotion and advertising campaigns for its clients. The title and website address will appear after the framed mention "Advertisement". In this way, it is the assurance of being positioned in the first 4 positions of the results pages. At the very top of the first page.

Optimize 360 referencing agency Rouen masters the lexical fields and the universes of the hotel industry on the one hand, and sports clubs on the other. Notably for hotels, the tactic of positioning itself within the Meta Engines (also called "Meta Search": Booking, Expedia), to make the hotel site emerge for live bookings. Maximize the hotel's ability to control its direct booking channel in the midst of OTAs (Online Travel Agencies: Hotels.com, Trivago, Trip Advisor...).

To defend its brand (the name of its establishment) or to conquer new market shares (new bookings) Optimize 360 Rouen has signed a partnership with the best French operator in terms of management of Meta Engines and interconnections with Channel Managers and PMS.

SEO agency in Rouen and Normandy

Optimize 360, Agence SEO (le référencement naturel = Search Engine Optimization) à Rouen, traduit pour vous par les mots clés d’un site vitrine les services, les produits, le métier et les compétences de l’entreprise. Donc raconter votre histoire, figer l’héritage sur le web, rendre le site Internet visible parmi les innombrables requêtes tapées chaque minute sur Google. Au final, faire remonter le site web sur les pages de résultats Google (SERP = Search Engine Results Page), les services ou les produits de l’entreprise.

Revenus de l’explosion des réseaux sociaux depuis une dizaine d’années, les sites Internet reprennent de la vigueur. Et s’inscrivent comme la principale voie de communication des entreprises, modernes ou traditionnelles. Actuellement, 93% des recherches s’effectuent sur Google, en France et en Europe. Donc maîtriser les recettes qui permettent de figurer au plus haut sur les pages de résultats de recherche est indispensable. Construire l’écosystème digital, le site web au centre, consiste à imbriquer un ensemble d’actions vertueuses.

Optimize 360 Rouen définit d’abord la stratégie de positionnement de la marque, puis les objectifs de visibilité. Ensuite on choisit, on cible et on définit les mots clefs stratégiques du secteur. Avec une étude de la concurrence, bloquer les mots clés – au sens premier du terme – pour être trouvé dans les premières positions de résultats de requêtes. Grâce à un site bien pensé et bien bâti, grâce au paramétrage de l’environnement Google, émerger alors en bonne position sur les résultats de recherches. Quand on sait que les ¾ des clics se concentrent sur les 4 premières positions organiques/naturelles de la page de résultats, on se concentre donc sur ces objectifs.

Our DNA is based on service and advice. Beyond the implementation of your digital environment, we install with you a real follow-up, in the long term. With objectives that are regularly reviewed, and performances that are scrutinised. Our trademark is the setting up of a monthly working appointment. During this point, we analyse the results of the past month, adjust the strategy and set new objectives.

Agency specialized in Social Media Strategy in Rouen and Normandy

After the world of the Internet site, the main tool for conquest and purchase actions, there are the social networks. Theater of loyalty, communities, contemplation.

On these 3 axes, social networks have become unavoidable. Creating and animating a LinkedIn Company page, a Pro Facebook page is now becoming a real approach in terms of images and customer engagement. Using these networks to win new customers or partners leaves nothing to chance. A paw, an editorial planning, the construction of quality content (tagged photos, engaging videos ...) are essential elements of the strategy on social networks. Just like #'s choices to retrieve organic research and surf the news.

L’objectif est donc différent versus le référencement d’un site web. Mais cette stratégie est totalement complémentaire, pour fidéliser et embarquer sa communauté. Les futurs clients découvrent l’entreprise par le site web, puis en deviennent des ambassadeurs, plus ou moins engagés, sur les réseaux sociaux 

Agency specialized in Community Content Management in Rouen and Normandy

Optimize 360 agence de référencement Rouen Normandie pratique de longue date une stratégie de contenus. Créer des contenus (textes, photos) qui permettent à la fois de raconter une histoire, et de prouver aux robots Google quel est le service ou le produit proposé et vendu par l’entreprise.

The blog of a site (the news) allows tactically to insert specific keywords to complete the background of texts of the site itself. Thus, to impact the keywords of "long tail". What we sow in the present gives results and clicks in the future.

Cependant, il faut trouver un juste équilibre entre le contenu informatif (d’un site vitrine par exemple) et le positionnement tactique par rapport à Google. Un équilibre que les équipes d’Optimize 360, agence de référencement Rouen maîtrisent. Ces articles techniquement optimisés seront par la suite diffusés sur tous les supports disponibles : réseaux sociaux privés ou professionnels.

Ces textes sont « SEO Ready», c’est à dire rédigés pour que Google les indexe comme de vraies pages de contenus, sur un sujet spécifique. Ensuite, les effets positifs sont les plus rapides possible, puis dans la durée.

Agency specialised in E-Reputation management in Rouen and Normandy

Optimize 360, E-Reputation Agency in Rouen, France, is piloting the digital image for the catering sector, specifically. Also for sports clubs and operations, Tourism and Leisure. The Agency masters the mechanisms of the main notice sites, which award stars and make the e-reputation of an establishment.

Cafés, Hotels, Restaurants are the most subject to these comments and this E-Reputation, sometimes difficult to accept. It takes a long time to build a reputation, only a few minutes to destroy or damage it by one or more opinions. Between 2 restaurants, one naturally tends to choose the one where there are already the most people. On the web, one chooses the one with the best reputation, rather than the one whose e-reputation would not be optimized, or even not managed.

Optimize 360, Agence référencement Rouen développe une E-Réputation positive. Pour ses clients, l’Agence dispose d’outils de collecte et de synthèse qui permettent de voir en un coup d’œil le niveau de sa e-réputation.

Nous sommes en mesure de vous aider à influencer avec vous vos classements sur Tripadvisor, Google, les recommandations Facebook, voire sur d’autres sites moins influents. A améliorer votre image à la fois sur le terrain. Nous vous montrerons également comment automatiser au maximum ces démarches, et ainsi animer facilement votre communauté.

Inbound Marketing Agency in Rouen and Normandy

Inbound Marketing is a new line of action where you can recruit new prospects and new customers by attracting them - and keeping them - on the site. The principle is to transform the website into a mine of valuable, shareable information.

Once these potential customers arrive on the site, they are qualified in such a way as to be able to contact them again, engage them, and offer them additional content.

Depending on your prospect's level of maturity, once you have retrieved their contact information, you will be able to "feed" them additional information. To manage an Inbound Marketing strategy, your site must be backed by a Sales and Marketing CRM tool (Example: Hubspot). Additional qualitative content, indirect engagement, communication, until you deem it ready to purchase your products or services. Or at least to recommend you.

Your Optimize 360 contact Versailles - West Island of France

Optimize 360 Franchise Paris West Normandy Pierre Chevallier

Pierre Chevallier

Optimize 360 Versailles - West Island of France

With 20 years of experience in the management and administration of sports operations (golf, rugby), including 4 years dedicated to communication and digital marketing, client of Optimize for 24 months, it was only natural that I joined the Optimize360 adventure, to accompany its dynamic development in Western Paris and Normandy.

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