Despite the ease of use with smartphones, tablets and computers, presence and animation on social networks is a real challenge. Especially when a company wants to promote its know-how, products and brand. Our social media agency is there to help you with your digital strategy. In particular by reminding you of the difference between your website and your social networks. One is built for conquest, the others allow you to contemplate, to "matter", and to build loyalty. A social media agency will guide you through these demanding parameters.
Like any strategy, it starts with an action plan and objectives. SMART, objectives: specific, measurable, achievable, realistic and timed (temporal.) Then, once the ambitions are stated, the objectives are set, the strategy is built. On social networks, not everything can be improvised. You have to organize visibility, interaction and interest. Study the context, the audience, and the coherence with the products or services sold or offered. Your social media agency is there to help you understand what you can expect from a presence on social networks.
What characterizes social networks is their diversity. By their audience, by their functioning, by their content, by the limits of characters. So for a company, a professional activity, not all of them are compatible. On the business side, LinkedIn is essential. Recruitment, of employees or customers, feature articles, recommendations, networks, everything converges there. For the craft or artistic background professions, Instagram or Pinterest will give a licked visibility. Facebook, especially through the pro pages, allows you to sign a corporate image, and allows you to interact with the community thanks to numerous tools. However, for communication and immediacy, Twitter will bring the spontaneous side. Likewise, the question of the categories and ages assigned to each of the networks should be asked. Each social media speaks to different targets. Nothing obviously prevents you from being present on several social networks. The only catch: the time it takes. Then entrust your community management to a social media agency.
Elle vient pour contempler, pour voir et entendre parler de vous. Elle a donc besoin d’un maximum d’informations sur vos produits ou vos services, et le plus souvent possible. Utilisez les outils que chaque réseau social vous offre : la messagerie, les commentaires, les réponses, les like. Plus vous la consultez, plus votre communauté vous le rendra. Jusqu’à devenir ambassadrice de votre marque.
Sur ce point, on aura tendance à dire que la qualité doit primer sur la quantité. Au besoin d’interactions près. On le sait, un post avec une photo, quel que soit le réseau social, aura plus de chance d’être vu. D’être “imprimé” comme on dit sur certains réseaux. Sur les réseaux professionnels, produire un contenu de fond sur un sujet spécifique vous attribuera le statut de spécialiste, voire d’expert. Et aura plus de chance d’être partagé et reposté, ce que l’on vise sur les réseaux sociaux. Dans l’ordre de l’influence, un like ◀️un commentaire ◀️un partage. Plus le texte est pertinent, plus la photo est impactante, meilleur sera le partage et l’interaction. Une agence social media vous aidera à structurer votre contenu.
Your communication plan on social networks will be in line with current events. Even if you have to use a humorous tone. On the "graphic" networks, Instagram and Pinterest, #'s research will be guided by fashion and trends. So think about surfing on these different waves. To convince an increasingly demanding and, above all, increasingly sought-after audience.
Thanks to the recurring events, you have markers in your year of communication. Sticking to the news by anticipating publications will even allow you to react to current events. The frequency, the recurrence, the content, everything is in the plan. Of course, this plan will have to reflect the general strategy. It will take us slowly towards the initial objectives.
Your community will express a number of feelings on your social networks. Negative opinions, positive opinions, expectations, suggestions. Listening to your customers and reading them will allow you to adjust your production sometimes. The important thing is to respond to all opinions, except the most outlandish ones (which will be perceived as such by everyone.) The image of your company on social networks is a reflection of your community's commitment. Using them as ambassadors is the ultimate goal of your e-reputation.
The presence on social networks is organized and defined by a battle plan, a real strategy. Entrusting its management to a social media agency will maximize the chances of reaching your objectives. Come in, it's open!