Optimize 360 Google Analytics Agency for ROI and Conversions Tracking

Optimize 360 Analytics and ROI & Conversions Tracking Agency helps you optimize your return on investment on the Internet.

Measuring the performance of your SEO and SEA actions is indeed essential to constantly improve them and have a precise idea of the Return on Advertising Investment.

Provided that technicians have connected you the right conversion settings with Google Analytics with the upstream ecosystem (Google Ads / Social Ads for example), and the downstream ecosystem (booking engines, shopping cart and online payment...) for example.

Optimize 360 Google Analytics Agency for ROI and Conversions Tracking

Optimize 360 Analytics and ROI & Conversions Tracking Agency helps you optimize your return on investment on the Internet.

Measuring the performance of your SEO and SEA actions is indeed essential to constantly improve them and have a precise idea of the Return on Advertising Investment.

Provided that technicians have connected you the right conversion settings with Google Analytics with the upstream ecosystem (Google Ads / Social Ads for example), and the downstream ecosystem (booking engines, shopping cart and online payment...) for example.

Google Analytics logo

What is Google Analytics?

Google Analytics is a free tool provided by Google that allows you to measure the audience of your website, the origin and source of connections (traffic sources), and give you indications on the sales conversions made (conversion rate) when you have an E-Commerce site.

Far from being mastered by the average person, this tool requires a good initial configuration to be sure to read reliable indicators.

Therefore, calling on tracking analytics specialists is far from being a luxury to analyze the impact of your digital strategy, because a bad reading of these performances, or a partial reading, does not allow you to take the right management decisions and/or necessary corrective measures.

Calling on specialized technical teams allows you to set up a reliable data analysis tool, thanks to a perfectly parameterized marking plan, and thus obtain reliable KPI management dashboards.

How to measure the Google Analytics audience of a website?

Whatever your sector of activity, audience measurement and the various tools for measuring the performance of your website are essential.

Google Analytics is pre-formatted in 5 main sections:

  • Real time
  • Audience
  • Acquisition
  • Behaviour
  • Conversions

Real-time traffic and traffic source analysis

Far from being necessary for all websites, this indicator allows you to see in live how many users are connected to your website, what is their browsing behavior, where they come from, etc.
Especially useful for very large E-Commerce sites, which could also be required to communicate in real time promotions, pop-ups related to this same behavior of Internet users or user interactions as a result of a web marketing action taken on the site.

Google Analytics audience

Without doubt the most used part, this part helps you to analyze over time, what is your audience (your public), where it comes from (from Google? Social Networks?...), if it stays or not on your site (bounce rate), and to measure the changes in dynamic analysis over time.

Any good digital agency will parameterize and analyze these basic data which are the B to Ba of the performance analysis of your site.

Google Analytics acquisition

Among the analysis tools provided by the tool, any analytics agency will be able to set up and show you which acquisition channels have led to the achievement of your objectives and your sales in the form of a dashboard like the one below, and therefore take the necessary measures to improve according to these channels.

In other words, what were the acquisition levers at the origin of your traffic.

In this same menu, and as long as Google Search Console has been connected to your analytics account, you will be able to understand the search expressions that were typed by Internet users and that led them to your site.

Particularly useful in SEO to understand what are the search expressions, and therefore the keywords that have generated (or not) qualified traffic on your site.

In terms of tracking, this dashboard is very useful.

The analytics behavior on your site

And in particular the behavioral flow allows you to understand from which page to which page users are browsing and therefore start analyzing your conversion tunnel, and to know if pages are only visited a little, to improve the overall UX of your site.

Google Analytics conversions

URL tracking, measurement of conversions from a button or a form on your site, this is where you will have valuable indicators, provided that the marking plan has been made by your agency.
And as long as the parameters of the conversion objectives have been well established.

What are the main Google Analytics metrics for a website?

We have seen the 5 majors above, but the Audience, the Bounce Rate, their evolution, the conversion rate are essential KPIs to the good reading of your digital strategy, at least for the website.

Once again, a perfect tagging and tracking plan upstream is essential and can only be done by a digital communication agency that has real analytics experts in its teams.

Web Analytics & ROI optimization with Google Analytics and Google Tag Manager

Setting up some Google Analytics tracking alone is not enough.

It is still necessary to link Analytics with Google Ads accounts, Facebook pixels, third party booking engines (e.g. Booking Engine for hotels) so that the whole ecosystem is interconnected.

One of the tools that allows you to do this, provided you have access to your various sites, is Google Tag Manager.

It has gradually replaced the classic UA-Analytics monitoring which was not powerful enough to measure certain actions.

To have an efficient Web Analytics follow-up and a conversion measurement is nowadays done via Google Tag Manager + Google Analytics

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