Digital Agency Lawyers & Law Firms

Digital Agency Lawyers & Law Firms

You want to work with the best Digital Agency for Lawyers and Law Firms?

Optimize 360 , Digital Marketing Agency, can help you create and optimise your search engine optimisation. Google of your website dedicated to the liberal professions, and the possible levers of Digital Marketing.

Not only can we help you create high-performance websites, we can also turn your website into a genuine channel for acquiring new customers, enabling you to create a genuine source of online awareness and visibility, without breaching the rules governing regulated professions.

Use your website to boost your visibility Google in full respect of the regulated professions

Digital agency Lawyers Digital agency Law firms
Digital agency Lawyers Digital agency Law firms
Digital Agency Lawyers & Law Firms

Digital Agency Lawyers & Law Firms

You want to work with the best Digital Agency for Lawyers and Law Firms?

Optimize 360 , Digital Marketing Agency, can help you create and optimise your search engine optimisation. Google of your website dedicated to the liberal professions, and the possible levers of Digital Marketing.

Not only can we help you create high-performance websites, we can also turn your website into a genuine channel for acquiring new customers, enabling you to create a genuine source of online awareness and visibility, without breaching the rules governing regulated professions.

Use your website to boost your visibility Google in full respect of the regulated professions

What is a Digital Agency for Law Firms?

A Digital Agency dedicated to Lawyers is a company specialising in the implementation of complete digital strategies for law firms and independent lawyers. These agencies have particular expertise in the specific needs and constraints of the legal profession, such as :

Compliance with ethical rules: They ensure that the digital strategies put in place comply with the ethical rules of the legal profession.

Ethical and responsible communication: They adapt their communications and marketing to take account of the principles of ethics and responsibility specific to the legal profession.

Developing a professional brand image: They help lawyers to cultivate a consistent and professional brand image on the internet.

Acquisition of new customers: They implement digital strategies to attract new clients to the law firm or independent lawyer.

Building customer loyalty: They offer solutions to retain existing customers and improve their satisfaction.

Online reputation management: They help lawyers manage their online reputation and respond to negative reviews.

Optimising your online presence: They optimise lawyers' websites and online presence to improve their visibility on search engines and social networks.

Optimize 360, the digital agency for lawyers

Optimize 360 is a digital agency specialises in implementing comprehensive digital strategies for law firms and independent lawyers. With in-depth expertise in the specific needs of the legal profession, Optimize 360 helps its clients to create a solid, high-performance digital presence in order to increase their visibility, their reputation and their acquisition of new clients.

Optimize 360 services for lawyers:

Creation of a professional website: A showcase website is essential if lawyers are to present themselves online and be found by potential clients. Optimize 360 creates tailor-made websites that comply with the profession's ethical rules, are optimised for search engines and offer an optimal user experience.

Search engine optimisation: To improve the visibility of your law firm's website on search engines, Optimize 360 implements effective SEO strategies. This includes optimising website content, creating external links and implementing a targeted keyword strategy.

Digital marketing: Optimize 360 offers tailor-made digital marketing campaigns to promote your law firm on social networks, search engines and other relevant digital channels. The aim is to attract potential new clients, generate qualified leads and retain your existing client base.

Community management: The agency manages your law firm's social networks to engage your community, share relevant legal information, promote your expertise and build lasting relationships with your clients.

Content marketing: Optimize 360 creates quality content for your website, social networks and other digital channels to attract and engage potential clients. This can include articles on topical legal issues, how-to guides, explainer videos and informative infographics.

Email marketing: The agency designs and sends targeted email marketing campaigns to inform your clients about your law firm's news, upcoming events, special promotions and relevant legal content.

Webinars and videoconferences: Optimize 360 helps you organise webinars and videoconferences to inform your clients about specific legal topics or to answer their questions live.

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Our Digital Agency and Digital Marketing for Lawyers and Law Firms is present throughout France

Whether you just want to get in touch, carry out a digital audit or request a quote, our web design consultants specialising in the liberal professions are at your disposal by phone or e-mail.

Located throughout France, our Optimize 360 Digital Marketing Agencies will be happy to advise you on website development, as well as on the best way to propel your website to the top of Google search results.

Calling on an agency like Optimize 360 is the best long-term way of ensuring that your website for the self-employed appears among the top of the SERPs (Search Engine Results Pages).

Optimize 360 seat
71, rue Daguerre
75014 Paris
01 87 65 09 41

Our Digital Agency for Lawyers and Law Firms also specialises in

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Equipped with the best SEO tools, we'll project you into Google's top positions.

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Social network management for the liberal professions

Which networks to choose for your business, how to manage them professionally and in compliance with the rules...

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E-Reputation Management for the Liberal Professions

Equipped with high-performance tools, we provide E-Reputation audits and monitoring

Make an appointment now with our digital experts for Lawyers

A digital project for your law firm?

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Advertising rules for regulated professions

Regulated liberal professions: what is the situation?

A liberal profession is an advisory or intellectual service activity carried out in its own right by a self-employed person or a firm of self-employed persons in the same profession.

Regulated professions are those that require a specific diploma or qualification before they can be practised, and these are governed and supervised by an Order that imposes very precise operating rules and compliance with a code of ethics or a code of conduct.

The doctors, the lawyers, chartered accountants, notaries, architects... are regulated liberal professions.

Many other professions are not regulated (web designers, graphic artists, coaches, consultants, etc.) and are not subject to the same obligations.

Advertising ban for regulated liberal professions?

Normally, the regulated liberal professions are subject to a ban on advertising, as their activities are of a civil rather than a commercial nature.

This rule means that the dissemination of pure advertising content, such as promotional offers, sales slogans and advertising (particularly comparative advertising), is prohibited for many regulated professions.

Media that are similar to advertising should be avoided or even banned, such as promotional leaflets, radio or TV adverts, 4 by 3 advertising inserts, etc. Facebook or social network adverts.

That doesn't mean you can't explain your services and the quality of those services....

Sometimes it's all about nuance, and how you communicate it.

Actions such as leafleting in the street or letterboxes, or launching an email advertising campaign are not permitted.

However, regulations are tending to become more flexible for many professions as a result of web usage.

It is now essential for all businesses and professionals to have at least one showcase site on the Internet, including regulated liberal professions.

This is where our Web Agency Optimize 360 advises the liberal professions and manages their digital strategy and communication within the framework of the law and what is possible (or not).

The ban on advertising is not a ban on information.

Regulated liberal professions are entitled to disseminate educational or informative content (opening hours, rates, etc.) which, in practice, is a form of indirect communication (blog, newsletters, information leaflets, etc.).

Ban on advertising for certain liberal professions

Each regulated liberal profession is governed by an Order and follows specific regulations.

You will need to refer to the regulations relating to your profession to find out what the law says about the right or ban on advertising and canvassing.

Advertising for lawyers

For example, for lawyers, the decree of 28 October 2014 n. 2014-1251 mentions: "Personalised advertising and solicitation are permitted for lawyers if they provide sincere information on the nature of the services offered."

Advertising for doctors

With regard to the practice of medicine, article 19 of the French Public Health Code states quite explicitly: "Medicine must not be practised as a business. All direct or indirect advertising is prohibited".

Advertising for architects

Architects are also regulated liberal professions, but they benefit from more flexible regulations.
They must comply with the Code of Professional Duties for Architects - article 10 bis: "Architects may use advertising within the framework of the legislation in force (...)".

Advertising for notaries

Although notarial bodies are skilful in their use of communication strategy and tools to promote their own interests, sometimes creating new forms of communication with boldness and humour, notarial offices are often hesitant in their initiatives and actions.

Although strict ethical rules must be respected, it is possible to put in place a simple and effective communication strategy, in accordance with the rules.

Advertising" is defined as activity designed to publicise a brand, encourage the public to buy a product or use a service "or "any form of communication made in the course of a trade, business, craft or profession with the aim of promoting the supply of goods or services, including immovable property, rights and obligations".

Article 4.4.1 of the National Rules of Notaries reads as follows

" All advertising of a personal nature is forbidden to notaries... Any other communication to the public may be subject to a posteriori control by the Chamber of Notaries in order to verify its compliance with ethical rules. ".

If we confine ourselves to these preliminary remarks, we could wrongly conclude that notaries have no room for manoeuvre when it comes to making themselves known.

However, such a conclusion would be hasty and incorrect. By combining these provisions with the general definitions of the term "advertising", it is possible to define an area of action that allows each notarial office, whatever its size, to promote its services while complying with the strict rules of the profession.

In other words, notaries have legitimate ways of making themselves known.

the Optimize 360 web agency will show you the possibilities

Digital communication for the regulated professions The Internet has gradually changed advertising practices and codes.

The regulations governing digital communication have evolved accordingly.

It is built up over time and varies according to the liberal professions and the Order concerned.

Most of the time, the Orders tolerate: a showcase site when it is informative and practical (address, opening hours, rates, etc.), and the fact that it is well referenced on the Internet (SEO).

Be careful, a graphic charter on a showcase site could be tantamount to direct advertising.

For many regulated self-employed professionals (particularly in the medical sector), it is essential to present a sober showcase site, devoid of any marketing appeal.

Sending newsletters for information or educational purposes, or to announce current events, is permitted...

Among other specificities, domain names and the use of keywords on websites may be restricted depending on the regulated liberal profession.

For lawyers, for example, the use of a domain name to create a website must include the words "avocat" (lawyer).

The terms "specialisations", "specialties" and similar terms may only be used in relation to any specialisation that the lawyer may have officially certified. Buying keywords and digital advertising

The purchase of keywords, paid search and natural search services are communication activities that may or may not be authorised, depending on the Order governing the profession concerned.

The Ordre des avocats, for example, has authorised canvassing on the Internet, including natural or paid referencing, e-mailing campaigns, etc.

Doctors are not allowed to advertise digitally.

If you are a regulated liberal profession and you are looking to promote yourself, it is imperative that you contact your professional association or our Optimize 360 web agency before embarking on any marketing and sales initiatives, whether on the Internet or through any other medium.

The regulatory framework can vary greatly depending on the business.

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