SEO Agency Optimize 360 Geneva

Analysis of your SEO competition

We have SEO audit tools that allow us to know who your "semantic" competitors are beyond your actual competitors.

Ex: even if they are not direct competitors in life, a small business that makes dessert creams will inevitably compete with very large websites like Marmiton.org on Google

Local SEO Audit

We also audit your real local competition, especially if you have stores or physical branches (shops, stores, local branches), because your local natural referencing can have a capital importance.

National SEO Audit

When we talk about national audit, let's say "SEO audit" in the language of your country. Once you have a website, your competition has no geographical limits.

A website in the south of France can very well be in competition with a website in the north of France.

International SEO Audit

Just as if you are selling products or services across borders, your international SEO will be essential.

It will then be a matter of seeing how to get your website up and referenced abroad, which is a different matter from producing a single translation of the website to achieve this.

Semantic search SEO

Semantic SEO research is essential, if you want to find key phrases and keywords with search volume.

Without search volume, you won't get any traffic on your website

Optimization of Google Business Profile pages ( ex Google My Business )

Local SEO is essential. Especially if you want to appear in Google's local packs and in Google Maps

On Site SEO Optimization

On Site SEO is essential for the website to be perfectly indexed by search engines, and to position you at the top of the search results in the SERP (Search Engine Results Pages)

Off Site SEO Optimization

Offsite SEO consists of generating quality inbound links from external articles in such a way as to send link juice.

This allows Google to discover sites and pages as it crawls, and to give them more importance if they come from credible and quality websites. ( Trust Flow / Domain Authority )

SEO Copywriting and SEO Content Marketing

Beyond creating the right tags on a website, it is important to feed it with quality content. 

In SEO, content is king! 

Optimize 360 offers you its services in the field of SEO optimized web writing and SEO content marketing

Netlinking campaigns

Optimize 360 offers you to find the best support sites to boost your Netlinking and your Off Site SEO strategy.

We know the ecosystem at the frontier of PR Media strategy that allows you to gain both awareness and SEO credibility with Google and the major search engines.

Management of your E-Reputation 

Even if it does not have a direct impact on SEO, the management of customer reviews and comments can have an impact on the choice that Internet users will have to make "with identical referencing". 

Long tail SEO strategy

The management of the long tail in SEO is essential to get tactical positions on keywords of lower volume, but extremely interesting to find qualified SEO traffic.

Google Ads campaigns of reinforcements ( SEA )

Even if the SEA does not have an impact on the SEO, it can be interesting to complement the SEO for a while, at least until the site climbs in indexation in search engines.

SMO ( Social Media Optimization )

Theoptimization of social networks can be an interesting complement from an Off Site optimization point of view.

Optimize 360 can help you with this.

The choice of the best SEO Agency should be made according to important criteria for you because they can condition a large part of your presence on the Internet and in search engines.

Therefore, pay attention to the following criteria:

Technical expertise in SEO 

The agency will have to give you proof of its technical SEO expertise, and will have to explain to you simply the levers of activation of technical SEO, semantic SEO and the Off Site Netlinking strategy.

The SEO Agency must be competent in the 3 areas of SEO expertise

Geographical proximity of your SEO Agency

Even if it is sometimes secondary, the physical and real presence of your SEO agency will make sure that you will be able to make regular updates, and that it will be able to immerse itself in your DNA, your corporate culture to better understand and promote it on the internet.

Quality of SEO Services

The quality of SEO services will depend on the overall SEO know-how of the agency, but will probably depend on the time it has to devote to it, and the number of people working in the different areas.

So make sure that the agency knows most of the CMS on the market, that it has solid webmastering skills, because not all website technologies are equal.

SEO achievements for clients

Ask your SEO Agency to give you references of SEO projects it has already completed.

If your budget does not allow it, you can always turn to interesting alternative solutions 

Optimize your own SEO

Of course it is possible, but it requires deep technical knowledge in SEO, and you may have to invest in expensive SEO analysis tools if you want them to perform well

Build a technical SEO team

In particular with the webmaster who realized your site. Always possible, but it is still necessary that the size of the company allows it and justifies it.

Only very large companies (often in E-Commerce) have SEO and SEA teams 

Use a freelance SEO consultant

There are some very good ones, but an SEO consultant alone will probably have difficulty managing the 3 areas of SEO (Technical, Semantic and Netlinking) given the time resources required to achieve these 3 pillars of SEO.

Optimize 360 has devoted an entire blog post on the subject, and suggests you read it here

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