Whether it is for a simple contact, a digital audit, or a request for a quote, our advisors in website creation remain at your disposal by phone or by mail.
Located in Dijon, our web agency will be happy to inform you about the development of the site, as well as the best way to propel your website to the top of the Google search results.
Using an agency like Optimize 360 is the best way to appear among the 1st on the SERP (Search Engine Results Pages) with your website.
Optimize 360 Dijon
12G impasse Jean Ingres
21000 Dijon
06 15 25 82 51
First of all, the web agency can help its customers to define their global digital strategy:
to determine market trends and consumer needs.
to determine the strengths and weaknesses of its clients in relation to this one.
and to establish clear and precise objectives.
She can create graphic models to define the visual aspect of the site and propose functionalities adapted to the needs of her clients.
It can also ensure the implementation of the technical architecture of the site and its development.
Once the website is created, the web agency can help its clients in the implementation of a natural referencing strategy(SEO) to improve the visibility of their site on search engines. It can also set up online advertising campaigns (SEA) to generate traffic to the site.
It can propose hosting solutions adapted to the needs of its customers and ensure the regular update of the site to guarantee its safety and its good performance.
It can also offer technical support services to meet the needs of its customers in case of problems.
In summary, the role of a web agency is to accompany its customers in the implementation of an effective digital strategy by creating and managing their website and ensuring their visibility on search engines.
It can also maintain and manage the website to ensure its proper functioning and security.
A web agency must operate in an efficient and organized manner to provide quality services to its clients.
Here are some key elements for the functioning of a web agency:
The web agency must listen to its customers to understand their needs and their objectives. It must be able to offer solutions tailored to meet the expectations of its customers.
The web agency must be able to develop a digital strategy for its customers according to their needs and objectives.
This strategy must include the design, development and promotion of the website.
The web agency must be able to create a website that meets the expectations of its customers. It must ensure that the website is ergonomic, functional and aesthetic.
It must also ensure to choose the CMS (Content Management System) most suitable for the creation of a website showcase, an institutional website, or an E-Commerce website.
Other very important aspects must also be taken into account, such as languages, prices, logistical conditions of delivery, terms and conditions, legal notices etc.
The web agency must be able to propose solutions to optimize the natural referencing of the website on search engines like Google.
It must also be able to set up online advertising campaigns to improve the visibility of the site.
The web agency must ensure the maintenance of the website of its customers.
It must be able to solve technical problems quickly and ensure the security of the site.
The web agency must be able to monitor and analyze the results of its actions. It must be able to propose solutions to improve the performance of the website.
To function effectively, a web agency must have a multi-skilled and well-organized team.
This team must be composed of specialists in web development, graphic design, SEO and digital marketing.
Each member of the team (project group) must have specific skills to guarantee the quality of the proposed services
The services offered by a web agency may vary depending on their areas of expertise and specific offerings, but here are some of the common services offered:
design and creation of personalized websites for companies and individuals.
creation of advanced features for websites, such as content management systems (CMS), web applications, e-commerce platforms, etc.
Search engine optimization of websites to increase their visibility and organic traffic.
creation and management of online advertising campaigns, such as Google Ads ( SEA) or social network advertising campaigns.
Creating quality content for websites, including blog posts, infographics, videos, etc., to attract and engage visitors.
Creation and management of social network accounts for businesses, as well as the implementation of marketing strategies on social networks.
Updating and ongoing maintenance of the websites, as well as providing technical support and assistance in case of problems.
Collection and analysis of website data, such as traffic, user behavior, conversion rates, etc., to optimize website performance.
These services can be offered individually or as complete packages, depending on the specific needs of each client.
Using a quality web agency has many benefits for your business or online project.
Here are some reasons why this can be beneficial:
A quality web agency has a team of professionals competent in different areas such as web design, development, digital strategy, SEO, etc.
They have the knowledge and skills to create effective websites tailored to your needs.
Quality web agencies often have extensive experience in the web field, having worked on many projects for different clients.
This experience allows them to understand the needs of each client and to propose solutions adapted to their objectives.
By working with a quality web agency, you can save time by delegating the design, development and maintenance of your website.
This allows you to focus on other aspects of your business.
Quality web agencies aim to provide quality work to their clients.
They ensure that every website they create is powerful, user-friendly and meets industry standards.
A quality web agency can also help your website evolve over time.
They can advise you on improvements to be made, new features to be added and updates to be made to keep your website performing well and up to date.
By working with a quality web agency, you often get ongoing support and maintenance for your website.
They can help you solve technical problems, perform security updates and answer any questions you may have about the operation of your website.
In short, hiring a quality web agency can be an excellent investment for your business or your online project, allowing you to have a powerful website, adapted to your needs and scalable over time.
Choosing a web agency is a crucial step for the success of your online project. Here are some key elements to take into account to make the right choice:
Before you start looking for a web agency, clearly define your web development needs. What are your project goals? What type of website or application do you need? What features are important to you?
Check the experience and expertise of the web agency in question. Check out their portfolio and website to see the projects they have completed, as well as the skills they have acquired over time.
Make sure that the web agency has the technical skills needed to complete your project. Check if their team has the required skills in programming, design, digital marketing and SEO.
Make sure the web agency is easily accessible and will provide you with adequate support throughout your project. You should be able to communicate with them easily and regularly.
Determine your budget from the beginning and make sure that the web agency you have chosen is able to work within your budget.
Check out testimonials and references from previous clients to get a clear idea of the quality of work provided by the web agency.
Make sure that the web agency's corporate culture matches your values and vision for the project. It is important to work with a web agency whose corporate culture is in harmony with your own corporate culture.
In summary, choosing a web agency involves taking into account several factors such as experience, technical skills, budget, communication, references and corporate culture. By taking these key elements into account, you can choose the web agency that best suits your needs and your online project.
Web agency rates vary considerably depending on several factors such as the size of the agency, the geographical location, the skills and experience of the team members, the type of project and the services requested.
In general, web agencies charge either an hourly rate or a flat rate for a complete project.
The hourly rate can vary from a few dozen to a few hundred euros depending on the complexity of the project and the experience of the agency. And depending on the level of customization requested, as well as its technical complexity (advanced features / Interfaces with third party software / translations etc.. )
The package for a complete project can also vary considerably depending on the client's needs and the services provided by the agency.
To get a better idea of the rates charged by web agencies, it is recommended to contact several agencies and ask for detailed quotes for your specific project.
It is also important to consider other factors such as the quality of the work provided, delivery times and after-sales service before making a final choice.
A classic web agency is an agency that focuses on the design and development of websites for its clients.
It can also offer other services such as web hosting, site maintenance and security, content management, etc.
On the other hand, an SEO (Search Engine Optimization) agency focuses on optimizing websites for search engines, with the goal of ranking the site as high as possible in organic search results.
It uses a combination of on-page SEO (content optimization, site structure, etc.) and off-page SEO (backlinking, quality content creation, etc.) techniques to achieve this goal.
Optimize 360, Web and SEO Agency, has the double competence in this field