Definition of Yoast SEO: the essential plugin for optimising your search engine optimisation

Through our SEO Agency Optimize 360.

on the theme SEO tools and KPIs

When it comes to natural referencing, it's hard to ignore Yoast SEO.

This famous plugin WordPress has become an indispensable tool for webmasters and digital marketing professionals looking to improve the visibility of their site.

It's packed with useful features for analysing and optimising your content, while being very easy to access.

In this article, our SEO Agency will explain its main features, as well as the difference between its free and premium versions.


A complete set of tools to optimise your referencing

Yoast SEO's main strength is that it offers a full range of features to improve the quality of your content. These include :

  • Suggested keywords : The plugin analyses the relevance of the keywords you have chosen for your article or page, taking into account factors such as the density and positioning of the keywords in the text.
  • Readability analysis : To be well referenced, content must be easy to read and understand. Yoast SEO checks things like sentence length, the distribution of headings (H1, H2, H3) and the use of external links.
  • Optimising metadata : Yoast SEO helps you create SEO-optimised title, meta-description and alt tags for your images.
  • Generation of sitemaps : This function automatically creates a site map in XML format, making it easier for search engines to index your site.

An intuitive, user-friendly interface

The advantage of this plugin is also its ease of use. When you write an article or edit a page, Yoast SEO appears directly in the WordPress interface, in the form of a block containing various indicators:

  • An overall score : The plugin assigns a score based on the SEO quality of your content (green for good, orange for average and red for poor).
  • Detailed analysis: Clicking on this link will take you to a detailed report showing the strengths and weaknesses of your content, with recommendations for improving your SEO.
  • Mobile and desktop overview : This tab shows you a simulation of how your content will appear in search results on computers and smartphones.

This information is very useful for quickly checking whether your content is optimised for SEO and taking the necessary steps to improve it.

Yoast SEO Premium: the advantages of upgrading to the paid version

For those who want to go even further in optimising their SEO, Yoast also offers a premium version of its plugin. This version, available for 89$ per year for a single site, offers additional features:

  • Keyword analysis : The free version allows you to analyse a single keyword by content. With Yoast SEO PremiumYou can study up to five of them, enabling you to adapt your texts to make them relevant to different keywords.
  • Suggested internal links : It's good SEO practice to create links between different pages on your site. The premium version helps you with this task by automatically suggesting leads based on context.
  • Adding redirections : When you modify a URLWith Yoast SEO Premium, it's important to set up redirect rules to avoid 404 errors. Yoast SEO Premium includes a redirect manager to simplify this process.

Updates and technical support

Another reason to choose the paid version of Yoast SEO is access to dedicated customer service. Licence holders benefit from a fast means of contact with the Yoast support team, ready to answer any questions or resolve any technical problems you may encounter with the plugin.

Multi-site licence: optimise several sites with Yoast SEO Premium

If you manage several sites, you should know that Yoast SEO offers special deals for multi-site users. For example, you can benefit from a discount on the total annual cost if you have several premium licences.

There are alternatives to improve your ranking

Although Yoast SEO is one of the most popular and effective plugins for optimising the SEO of a WordPress site, it's not the only choice available. Other options are available and can meet your needs, depending on the specifics of your project:

  • All-In-One SEO : This plugin rivals Yoast SEO by offering a full range of tools and features. It is also available in two versions: free and premium.
  • SEO Framework : Another serious contender is SEO Framework, which stands out for its streamlined interface and ease of use, while offering an excellent SEO service.

All in all, Yoast SEO is a must-have for anyone who wants to optimise the visibility of their site.

Its many functions, available in the free version, make it a powerful and easy-to-use tool. The Premium version offers additional benefits that can help you go even further in optimising your search engine optimisation.

In all cases, the choice of using this plugin or an alternative will depend on your overall strategy and the specific objectives you have set yourself.

blank Digital Performance Accelerator for SMEs