Twitter goes X: a revolution for the social network

by our Digital Agency and Social Media Agency Optimize 360


Since its creation in 2006, Twitter has established itself as a key player on the social networking scene.

With its short, high-impact messages, the platform has won over millions of users around the world.

But today, Twitter is evolving and adopting a new face under the name of X. Let's find out what's behind this major change.

Twitter

What is X? The origins of the project

The name X may not be unfamiliar to you, especially if you're familiar with the world of the iconic businessman Elon Musk.

In fact, X.com was originally a website founded by Elon Musk in the 90s, before merging with Confinity to create PayPal.

Le domain name x.com was subsequently acquired by Musk in 2017, with no clear indication of what project might be behind the move.

It was finally in 2021 that the idea of renaming Twitter under the name of X was born when Elon Musk announced that he wanted to make the social network part of his "multiversal empire".

It's an ambitious vision, since it now includes many companies such as SpaceX (aerospace), Tesla (cars), Neuralink (neurotechnology) and the Boring Company (tunnels). For Elon Musk, the idea is to create synergies between these entities and the social network, while pushing back the technological and social boundaries.

The benefits expected from this development

The transformation of the Twitter social network into X has several objectives:

  • Technological innovation By integrating the social network into its ecosystem of innovative companies, Elon Musk hopes to encourage exchanges and collaborations in various fields. In this way, X could well benefit from the advances made by SpaceX, Neuralink and Tesla to improve its services and offer a more secure and secure environment. user experience ever richer.

  • Diversification of uses With X, the platform could be positioned as a genuine multi-media communication space, where it would be possible to chat, share experiences, collaborate on projects and so on. All in a fluid and intuitive way, thanks to the contribution of technologies developed within other Group companies.

  • Attracting new users By changing its name and adopting a new image, X aims to appeal to an even wider audience. And according to some analysts, the simple fact of being associated with Elon Musk could enable the social network to gain several million more users.

New features for X after Twitter

While the change of name and image is far from insignificant, it is above all thanks to the technological innovations promised by Elon Musk that we can expect a real revolution. Here, we take a look at some of the new features that could be coming to the X social network:

X Spaces: real-time voice communications

Already referred to as "Twitter Spaces", this new feature would be a space dedicated to real-time voice communication between users. With just a few clicks, it would be possible to start or join an audio conversation with several participants, without having to use third-party applications. This should encourage direct exchanges and create a feeling of closeness between X members.

X Connect: intelligent networking and personalisation

To improve the user experience and make it easier to meet people on the social network, X could offer a service that automatically matches people with common interests. Thanks to the power of algorithms developed by Neuralink and Tesla, X Connect could analyse and understand the tastes and preferences of each user in order to offer them relevant contacts likely to interest them.

X Multiverse: an immersive and interactive platform

In line with his ambition to expand his "multiversal empire", Elon Musk would like to create a platform integrating different dimensions of virtual and augmented reality. This would plunge users into a parallel universe where they could enjoy immersive, interactive and personalised experiences.

What does the future hold for X after Twitter?

From its beginnings as a simple microblogging platform, Twitter has evolved and established itself as a leading social network alongside Facebook, Instagram or Pinterest.

Today, by adopting the name and identity of XThe brand intends to continue its growth and diversification, while pushing back the boundaries of what is possible.

Although no official date has yet been announced for the launch of X, one thing is certain: many people are eagerly awaiting this new stage in the evolution of the social network.

With its technological innovations, integration into a vast multiversal empire and promises of an ever richer user experience, X looks set to embody the next generation of social networking. And we'll be keeping a close eye on this ambitious project.

  1.  

What do you offer as a digital agency specialising in social network management?

We offer a full range of social network management services, including content creation, publication planning, ad management, monitoring and performance analysis.

Why is it important for my company to be active on social networks?

Social networks provide a platform for interacting with your target audience, raising brand awareness, promoting your products/services and generating leads.

Which social networks should I use for my business?

The choice of platforms depends on your target audience and your objectives. We'll help you identify the best platforms for your business.

How will you create content for my social networks?

We work with you to understand your brand and audience, then develop relevant and engaging content, including text, images and video.

Can you manage social network advertising for my company?

Yes, we can create, manage and optimise advertising campaigns on social networks to achieve your marketing objectives.

What is the recommended frequency of publication on social networks?

The frequency of publication varies depending on the platform, your audience and your objectives. We'll draw up a publication schedule tailored to your business.

How do you measure the results of your social network management?

We use analysis tools to track key performance indicators (KPIs) such as engagement, web traffic, conversions and return on investment (ROI).

Can I access my social network statistics at any time?

Yes, we will provide you with access to a dashboard so that you can monitor performance in real time.

What are the costs associated with your social network management services?

Costs vary depending on the scope of our services and your specific requirements. We will provide you with a personalised quote after an initial consultation.

How can I start working with your agency?

You can contact us via our website or by telephone to arrange an initial consultation.

We'll discuss your needs and develop a plan tailored to your business.

Our main agencies specialising in Social Networks

Social Media Agency Paris Optimize 360

Our Social Media Agency Paris was the first to be created in 2012 by its founder Frédéric POULET.

The team of Paris SEO experts is divided into several geographical sectors:

 

Social Media Agency Lyon Optimize 360

Optimize 360 is also present throughout the Rhône Alpes region. With its

Social Media Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

Social Media Agencies Switzerland Optimize 360

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Social Media Agencies Bordeaux Optimize 360

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Agence Social Metz Nancy Optimize 360

Optimize 360 is present throughout the Grand Est region of France

Paris Digital Agency Optimize 360

Our Paris Digital Agency is the first to have been created in 2012 by its founder Frédéric POULET

The team of Paris SEO experts is divided into several geographical sectors:

 

Lyon Digital Agency Optimize 360

Optimize 360 is also present throughout the Rhône Alpes region. With its

Digital Agency Marseille PACA Optimize 360

Headed by Franck La Pinta, Optimize 360 has branches throughout the PACA region.

Digital Agencies Switzerland Optimize 360

Headed by Jean-François Hartwig, Optimize 360 has two SEO agencies in Switzerland:

Bordeaux South Aquitaine Digital Agency Optimize 360

Optimize 360 is present in Bordeaux and throughout the southern Aquitaine region, with its

Agence Digitale Metz Nancy Grand Est Optimize 360 Grand Est

Optimize 360 is present throughout the Grand Est region of France

blank Digital Performance Accelerator for SMEs

ContactAppointments

en_GBEN