The essential role of the SEO Manager in the web world

Through our SEO Agency Optimize 360

What is an SEO Manager (tasks, salary, etc.)?

What is an SEO Manager?

Le SEO Manager is a natural referencing expert who optimises the visibility of a website on search engines to increase organic traffic, brand awareness and sales. They implement a tailor-made SEO strategy and master on-page and off-page techniques to ensure the success of the website.

At the heart of the digital strategyThe role of the webmaster is many and varied, with the aim of improving the positioning and indexing of websites on search engines such as Google.

Let's take a look at 10 key points to discover the different facets of this fascinating profession.

SEO manager

1. Analysis and SEO audit of the website

First and foremost, the SEO Manager must carry out a complete inventory of the website he's in charge of. Assessment of the overall architecture, technical choices, text and media content - nothing escapes his expert eye! This in-depth analysis enables him to define priorities for action and put in place an appropriate optimisation plan.

2. Defining an SEO strategy and objectives

Once the audit has been carried out, the SEO Manager draws up his natural referencing strategy. It is generally based on a study of relevant keywords and the competition to determine the priority areas for optimisation. The objectives can be diverse: to improve the conversion rate, increase the time spent on the site, reduce the number of visitors, etc. bounce rateetc.

Implementing the strategy

The SEO manager must then implement the actions defined in his strategy. This may include, for example modification of the site's tree structure or the creation of a new silo thematic.

3. Content optimisation

Content is at the heart of a website's success in terms of visibility and performance. The SEO Manager therefore works in close collaboration with the copywriters to produce optimised, attractive contentfor both search engines and users.

Creating high added-value content

With this in mind, the SEO manager may have to create some of the content himself, using modern techniques such as storytelling, content marketing and video.

4. Managing the technical aspects of search engine optimisation

As well as thinking about the content, the SEO Manager has to look after the technical aspects of the website. This includes management of meta tags, improved loading speedor the introduction of a responsive mobile version. The aim is to offer user experience that is increasingly satisfactory and compliant with the criteria required by Google.

5. Link acquisition (netlinking)

Getting quality inbound links to your site is essential to improving your reputation and search engine positioning. The SEO Manager is therefore responsible for implementing a strategy netlinking effectiveThis includes creating partnerships, being listed in specialist directories and taking part in influential events in the sector.

6. Competitive intelligence and market analysis

In an ever-changing web environment, SEO Managers need to keep abreast of the latest trends, techniques and tools available to optimise their work. The competitive intelligence is also important in order to monitor the actions taken by other players in its sector and adapt its own strategy accordingly, if necessary.

7. Performance monitoring and analysis

To measure the effectiveness of their actions, SEO managers use key performance indicators (KPIs) such as the number of visits, the time spent on the site and the conversion rate. Thanks to this valuable data, they can continuously adjust their strategy and maximise the return on investment (ROI) of their campaigns.

8. Training internal teams

Sharing their expertise within the company, SEO Managers are often responsible for training internal teams good SEO practices and techniques. This transfer of knowledge is essential to ensure overall consistency in the structure's SEO approach and to improve its long-term performance.

9. Collaboration with other parts of the company

To optimise their strategy, SEO managers work in close collaboration with the company's other departments: IT, marketing, communication, sales, etc. team spirit and the ability to adapt to change. to the constraints of the different people they deal with are essential if they are to carry out their day-to-day tasks successfully.

10. Salary range of an SEO Manager

Depending on the level of experience, the size of the company and the geographical location, an SEO Manager may receive variable pay. On average, the range is between 40,000 and 60,000 euros gross per year for a job in France, while it is generally higher in Anglo-Saxon countries.

The salary of an SEO Manager varies according to their experience, skills and the size of the company in which they work.

  • Junior : 2,500 to €3,500 gross per month
  • Confirmed : 3,500 to €5,000 gross per month
  • Senior : 5,000 to €7,000 gross per month

In conclusion, the job of SEO Manager is becoming increasingly important and complex, in a world where the stakes of natural referencing are crucial.

Often seen as the perfect blend of technique and creativity, it requires a wide range of skills that will enable those who practise it to have a significant impact on their business and its online success.

References :

SEO tools :

White papers and studies on SEO :

Blogs and podcasts on SEO :

Profiles of SEO Managers on social networks :

blank Digital Performance Accelerator for SMEs